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©  NBA / X
Mexico: Amazon acquires broadcasting rights to more than 50 NBA games per season from 2024

The American e-commerce group Amazon has acquired the exclusive rights to broadcast more than 50 NBA games per season in Mexico as part of a multi-year agreement starting in 2024, announced the National Basketball Association on 17/01/2024. "Featuring live commentaries in Spanish from local…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 312399
• Published on 18/01/24 at 16:35
©  UD Las Palmas
UD Las Palmas: publication of a tourist guide to the city for visiting fans

UD Las Palmas (LALIGA EA Sports) has published the "Football Nomads Guide" a guide for visiting fans in collaboration with the tourism office of the city of Las Palmas de Gran Canaria (Canary Islands, ESP), announced the club on 17/01/2024. The 112-page guide, available in a dual language…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 312416
• Published on 18/01/24 at 16:00
©  Brighton & Hove Albion FC
Brighton & Hove Albion FC: 2024-25 season ticket prices between £595 and £965

Brighton & Hove Albion FC (Premier League) has launched its re-subscription campaign for season tickets to attend all 19 matches of the English league in 2024-25 at the American Express Stadium (31,780 capacity) at prices ranging from £595 to £965 (€692 to €1,123, excluding discounts and…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 312389
• Published on 18/01/24 at 15:20
©  DFL
DFL: EA Sports extends as partner of the Bundesliga & 2.Bundesliga (2025-2027)

Electronic Arts (EA), an American video games company based in California (USA), has extended, via its subsidiary EA Sports, its partnership with the Deutsche Fußball Liga for the Bundesliga and 2.Bundesliga, announced the German Football League on 18/01/2024. This partnership renewal covers…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Activation, Essentials Sponsors & Partners, …
• Article # 312393
• Published on 18/01/24 at 14:30
©  Brand Finance
Brand Finance: Nike (62nd) the most valuable sports brand in 2024, adidas 141st & Decathlon 230th

The American sports equipment manufacturer Nike remains the world's most valuable sports brand in 2024, according to Brand Finance, a strategy and brand valuation consultancy, which published its ranking of the 500 most valuable brands in the world, across all sectors, on 17/01/2024. Valued at…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 312385
• Published on 18/01/24 at 13:40
©  AC Milan
Serie A TIM: CFI Financial Group (trading), global partner of AC Milan from 2023-24

CFI Financial Group, an online trading provider headquartered in Dubai (UAE), has become a global partner and the "official online trading partner" of AC Milan (Serie A TIM), announced the Italian club on 18/01/2024. CFI (Credit Financier Invest) has official partner status, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 312357
• Published on 18/01/24 at 13:00
©  Los Angeles FC
MLS: Los Angeles FC becomes a majority shareholder (96.5%) of Grasshopper Club Zürich (Swiss D1)

MLS franchise Los Angeles FC has become the majority shareholder in Grasshopper Club Zürich (Credit Suisse Super League) by buying out the 96.5% stake held by Chinese group Fosun, announced the two parties on 18/01/2024. The transaction has been approved by the Swiss Football League Licensing…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding
• Article # 312350
• Published on 18/01/24 at 11:30
©  FIFA
Benelux: FIFA launches a call for tenders for broadcasting rights to the 2026 & 2030 World Cups

FIFA has launched a call for tenders for the broadcasting rights, in the Netherlands, Belgium and Luxembourg, for the 2026 World Cup (first edition with 48 teams, co-hosted by the United States, Canada and Mexico) and the 2030 World Cup (official award decision expected at the FIFA Congress on…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 312338
• Published on 18/01/24 at 10:40
©  Samba Digital
Samba Digital: a turnover of €5.5m (+44%) in 2023 & a €10m target for 2024

Samba Digital, an American marketing agency specialised in the sports industry founded in 2018, posted a turnover of €5.56m in 2023 (from 01/01/2023 to 31/12/2023), up 44% on 2022 (€3.86m), announced the agency on 16/01/2024. "At the same time, the company will continue its development in new…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance
• Article # 312336
• Published on 18/01/24 at 10:00
©  Bayer 04 Leverkusen
Bayer 04 Leverkusen: MG Motor (car manufacturer) official automotive partner from 2023-24

MG Motor, a car manufacturer owned by Chinese automotive giant SAIC Motor Corporation Limited, has become the "official automotive partner" of Bayer 04 Leverkusen (Bundesliga) from 2024, announced the German club on 12/01/2024. The partnership has been effective since 01/01/2024, however, neither…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 312321
• Published on 18/01/24 at 09:25