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©  DFL
DFL: EA Sports extends as partner of the Bundesliga & 2.Bundesliga (2025-2027)

Electronic Arts (EA), an American video games company based in California (USA), has extended, via its subsidiary EA Sports, its partnership with the Deutsche Fußball Liga for the Bundesliga and 2.Bundesliga, announced the German Football League on 18/01/2024. This partnership renewal covers…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Activation, Essentials Sponsors & Partners, …
• Article # 312393
• Published on 18/01/24 at 14:30
©  Brand Finance
Brand Finance: Nike (62nd) the most valuable sports brand in 2024, adidas 141st & Decathlon 230th

The American sports equipment manufacturer Nike remains the world's most valuable sports brand in 2024, according to Brand Finance, a strategy and brand valuation consultancy, which published its ranking of the 500 most valuable brands in the world, across all sectors, on 17/01/2024. Valued at…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 312385
• Published on 18/01/24 at 13:40
©  AC Milan
Serie A TIM: CFI Financial Group (trading), global partner of AC Milan from 2023-24

CFI Financial Group, an online trading provider headquartered in Dubai (UAE), has become a global partner and the "official online trading partner" of AC Milan (Serie A TIM), announced the Italian club on 18/01/2024. CFI (Credit Financier Invest) has official partner status, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 312357
• Published on 18/01/24 at 13:00
©  Los Angeles FC
MLS: Los Angeles FC becomes a majority shareholder (96.5%) of Grasshopper Club Zürich (Swiss D1)

MLS franchise Los Angeles FC has become the majority shareholder in Grasshopper Club Zürich (Credit Suisse Super League) by buying out the 96.5% stake held by Chinese group Fosun, announced the two parties on 18/01/2024. The transaction has been approved by the Swiss Football League Licensing…
Domain(s): Clubs
• Category(ies): Finance, Investment - Shareholding
• Article # 312350
• Published on 18/01/24 at 11:30
©  FIFA
Benelux: FIFA launches a call for tenders for broadcasting rights to the 2026 & 2030 World Cups

FIFA has launched a call for tenders for the broadcasting rights, in the Netherlands, Belgium and Luxembourg, for the 2026 World Cup (first edition with 48 teams, co-hosted by the United States, Canada and Mexico) and the 2030 World Cup (official award decision expected at the FIFA Congress on…
Domain(s): Media
• Category(ies): Authorities, Media
• Article # 312338
• Published on 18/01/24 at 10:40
©  Samba Digital
Samba Digital: a turnover of €5.5m (+44%) in 2023 & a €10m target for 2024

Samba Digital, an American marketing agency specialised in the sports industry founded in 2018, posted a turnover of €5.56m in 2023 (from 01/01/2023 to 31/12/2023), up 44% on 2022 (€3.86m), announced the agency on 16/01/2024. "At the same time, the company will continue its development in new…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance
• Article # 312336
• Published on 18/01/24 at 10:00
©  Bayer 04 Leverkusen
Bayer 04 Leverkusen: MG Motor (car manufacturer) official automotive partner from 2023-24

MG Motor, a car manufacturer owned by Chinese automotive giant SAIC Motor Corporation Limited, has become the "official automotive partner" of Bayer 04 Leverkusen (Bundesliga) from 2024, announced the German club on 12/01/2024. The partnership has been effective since 01/01/2024, however, neither…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 312321
• Published on 18/01/24 at 09:25
©  OL Féminin / X
DAZN: women's football matches broadcast for free in all territories until the end of 2023-24

DAZN is broadcasting women's football matches for which it holds the media rights free of charge across all the territories in which it operates until the end of the 2023-24 season, announced the OTT sports platform on 17/01/2024. This initiative is part of the "New Deal" programme launched by…
Domain(s): Media
• Category(ies): Digital, Media, Essentials Media
• Article # 312292
• Published on 18/01/24 at 08:40
©  D.R.
Common Goal: "Donating 1% of revenues, is a box to tick to show commitment" (T. Burgaud)

"The commitment that Common Goal is proposing, i.e. to donate 1% of revenues, is above all a box to tick to enter the project, to show that we want to commit. The 1% can be adjusted according to the person or entity. 1% of gross revenue, 1% of merchandising revenue, 1% of ticket sales, etc.," said…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Geopolitics, Essentials Public Authorities & Regulations
• Article # 312276
• Published on 17/01/24 at 16:30
©  D.R.
Media: Bruin acquires minority stake in Box to Box Films (Drive to Survive) for £30m

US private equity firm Bruin Capital has acquired a minority stake in London-based production company Box to Box Films, announced the two companies on 16/01/2024. The investment is valued at £30m (€34.9m) according to specialised media. Box to Box has produced several sports documentary series…
Domain(s): Media
• Category(ies): Investment - Shareholding, Marketing - Communication, Media
• Article # 312246
• Published on 17/01/24 at 15:30