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©  Liverpool FC
Liverpool FC: a series of events organised in New York (USA) from 26 to 28/09/2024

Liverpool FC (Premier League) will hold "a series of unique events" in New York (USA) from 26 to 28/09/2024 as part of its "The LFC Experience" programme, announced the club on 04/09/2024. This visit "coincides with New York Climate Week" during which the club will visit the United Nations. In…
Domain(s): Clubs
• Category(ies): Clubs, International development, Marketing - Communication
• Article # 336549
• Published on 05/09/24 at 15:00
©  D.R.
Ligue 1 McDonald's: Pernod Ricard abandons partnership with Paris Saint-Germain after backlash

"In the face of the strong emotion aroused, Pernod Ricard today announces that it is abandoning its global partnership with Paris Saint-Germain (Ligue 1 McDonald's) to promote its whisky and champagne brands internationally," announced the French spirits producer on 05/09/2024. Pernod Ricard…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 336525
• Published on 05/09/24 at 13:50
©  D.R.
Brand Finance: "Olympics" brand valued at $11.4bn in 2024, +37% compared to 2021

"The Olympics' brand value increased by 37% from 2021 (following the Tokyo 2020 Olympics) to 2024, from $8.3bn (€7bn) to $11.4bn (€10.3bn), announced Brand Finance, a strategy and brand valuation consultancy, on 04/09/2024. This rise in brand value can be attributed to "growing broadcast deals…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, International authorities, Rights Acquisitions, …
• Article # 336508
• Published on 05/09/24 at 13:00
©  Banco Santander
Formula 1: Banco Santander (bank) official partner of Formula One Group from 2025

Banco Santander, a Spanish banking group, has become an official partner of Formula One Group from the 2025 season as part of a multi-year agreement, announced the two parties on 04/09/2024. "The bank's logos will feature on trackside signage at a number of Grand Prix across the season taking…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 336482
• Published on 05/09/24 at 11:30
©  Chelsea FC
Premier League: Betway (sports betting) becomes Chelsea FC's "long-term" European betting partner

Betway, a sports betting operator based in Guernsey and Malta, has become the "European betting partner" of Chelsea FC (Premier League) as part of a "long-term" agreement from the 2024-25 season, announced the club on 04/09/2024. Under the terms of the partnership, the bookmaker will occupy the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336462
• Published on 05/09/24 at 10:40
©  Icon Sport
Canal+: "No plans for free-to-air broadcasting of European Cups at the moment" (T. Sénécal)

"It's too early to talk about free-to-air broadcasting of European Cups, even if the volume is such that we don't rule out doing a digital or free-to-air event from time to time. Nevertheless, our job is to edit the matches and broadcast them on our services and pay-TV channels. There are various…
Domain(s): Media
• Category(ies): Essentials Media, Media, Rights Acquisitions, …
• Article # 336442
• Published on 05/09/24 at 10:00
©  Inter Miami CF
MLS: Inter Miami CF's Miami Freedom Park to be inaugurated in 2026 (€325m)

Club Internacional de Fútbol Miami (MLS) will open its new 25,000-seat stadium, Miami Freedom Park (Miami, Florida, USA) in 2026, announced the Major League Soccer franchise on 04/09/2024. The delivery of the stadium has therefore been postponed by one year, since the work was originally due to be…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 336438
• Published on 05/09/24 at 09:20
©  Canal+
France: launch of 18 Canal+ Live channels for European Cups & a multiplex on Canal+ Sport 360

Canal+ will roll out 18 additional "Canal+ Live" channels to broadcast matches from the three men's European Cups during the 2024-25 season, announced the French pay and free-TV group at its sports conference for the new season on 04/09/2024. Canal+ obtained the full broadcasting rights to the…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 336435
• Published on 05/09/24 at 08:40
©  ECA
ECA: board approves reform of governance & membership structure

The board of the European Club Association, which met in Dublin (Ireland) on 04/09/2024, has approved the "Membership for all" reform, announced the ECA the same day. This reform still has to be ratified by the association's general assembly, to be held in Athens (Greece) from 08 to…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 336415
• Published on 04/09/24 at 17:35
©  LCFC
Finance: sanction of Leicester relegated to the Championship outside Premier League's jurisdiction

The independent appeal board called upon to rule on the Premier League's power to impose sanctions following the alleged breach of its Profitability and Sustainability Rules (PSR) by Leicester City FC (promoted to the Premier League after the 2023-24 season) has ruled in favour of the club, which…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 336403
• Published on 04/09/24 at 16:50