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©  Bayer 04 Leverkusen / X
2024-25 DFB-Pokal: 4.75 million viewers for Bayer 04 Leverkusen - 1. FC Köln on ARD in Germany

Bayer 04 Leverkusen (Bundesliga) - 1. FC Köln (2.Bundesliga) (3-2 after extra time), the quarter-final of the 2024-25 DFB-Pokal, drew an average of 4.75 million viewers on the public TV channel Das Erste (ARD) in Germany on Wednesday 05/02/2025 (kick-off at 20:45 CET), according to data from the…
Domain(s): Media
• Category(ies): Media, Media Audiences, Germany
• Article # 386794
• Published on 06/02/25 at 10:40
©  RAI
Lega Serie A: "Serie A gives provides international visibility for Italian football" (E. Simonelli)

"It is the Serie A that attracts the attention of millions of fans, the media and sponsors, and provides international visibility for the entire football movement," said Ezio Simonelli, president of Lega Serie A since 20/12/2024, at the FIGC elective assembly in Rome (ITA) on 03/02/2025. "By…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Professional leagues, Governance, …
• Article # 386782
• Published on 06/02/25 at 10:00
©  UEFA
UEFA: "Take Care" - a new health & well-being programme aimed at children and young people

"A new programme that will harness the power of football to create and support healthier lifestyles and positive habits, particularly among children and young people throughout Europe" is the aim of the "Take Care" programme presented by UEFA on 05/02/2025. The programme is divided into six…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Legal, Politics, …
• Article # 386775
• Published on 06/02/25 at 09:20
©  Snap
NFL/USA: partnership with Snapchat to produce content for the Super Bowl 2025

The National Football League has partnered with social network Snapchat (owned by California-based Snap Inc) for the 59th Super Bowl, scheduled for Sunday, 09/02/2025, announced Snap on 04/02/2025. The collaboration includes the launch of the "NFL x Snapchat Creator" programme with influencers…
Domain(s): Media
• Category(ies): Professional leagues, Media, Activation, …
• Article # 386723
• Published on 06/02/25 at 08:40
©  DFL
Germany: Tipico (betting) extends partnership with the DFL until the end of the 2027-28 season

Tipico, a sports betting operator registered in Malta, has extended its partnership with Deutsche Fußball Liga GmbH as a partner of the Bundesliga and 2.Bundesliga until 2027-28, announced the governing body on 04/02/2025. The agreement was negotiated by Bundesliga International, a subsidiary of…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 386707
• Published on 05/02/25 at 16:40
©  beIN SPORTS
beIN SPORTS France: launch of the 2nd season of beIN SQUAD to support 50 amateur clubs in 2025-26

For the 2025-26 season, beIN SPORTS France has launched the second edition of the "beIN SQUAD" solidarity operation to support French amateur football clubs, announced the pay-TV group on 04/02/2025. This operation is being carried out in collaboration with SportEasy, a web and mobile solution…
Domain(s): Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 386651
• Published on 05/02/25 at 16:20
©  SPL
Saudi Pro League: launch of a commercial & media development campaign in Brazil

The Saudi Pro League is rolling out "a strategic expansion drive into Brazil, cementing its commitment to strengthening ties with one of the world's biggest and most passionate football markets," it announced on 04/02/2025. "The Saudi Premier League is now home to 26 Brazilian players, more…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, International development, …
• Article # 386700
• Published on 05/02/25 at 16:00
©  Claire-Lise Havet / FIFA
FIFA Campus: "Training based on the needs of each member association" (Tom Gorissen)

"We decided in 2024 to kick off "FIFA Campus" as a pilot, on four key subjects, in close conjunction with the regional teams that are working for FIFA. We asked: what is the educational need in each member association, in each region? Based on that, we organised a revenue generation executive…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 386681
• Published on 05/02/25 at 15:30
©  LFP
LFP: "Top Passer" badge created for Ligue 1's leader in terms of assists

The Ligue de Football Professionnel has created the "Top Passeur" (Top Passer) badge, which will be affixed to the shirt of the leader in terms of number of assists on each new Ligue 1 McDonald's matchday from Matchday 21 of the 2024-25 season (07 to 09/02), announced the LFP on…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Game - pitch, …
• Article # 386663
• Published on 05/02/25 at 15:10
©  Australian Open / X
Australian Open 2025: 89.8 million hours viewed (+10.2%) on Nine's channels in Australia

The 2025 edition of the Australian Open, played at Melbourne Park in Melbourne (AUS) from Sunday 12 to Sunday 26/01/2025, generated 89.8 million hours viewed on the channels of the Australian private media group Nine Entertainment (+10.2% vs 2024), according to Tennis Australia, organiser of the…
Domain(s): Media
• Category(ies): Media, Media Audiences, Digital, …
• Article # 386633
• Published on 05/02/25 at 14:30