Archives March, 2025

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Bayer 04 Leverkusen: three new heads of the brand, internationalisation & marketing departments

Bayer 04 Leverkusen (Bundesliga) has announced three appointments to head up three of its departments on 31/03/2025. • Marleen Groß has been appointed head of brand. "She has a strong background in brand management and marketing, with roles at FC Schalke 04 and Hamburger SV (2.Bundesliga) and…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, International development, …
• Article # 393352
• Published on 31/03/25 at 17:00

Decathlon: total revenues of €16.2bn (+3.8%) in 2024, including €4.73bn generated in France (-0.4%)

Of the €16.2bn in total revenues generated by Decathlon in 2024 (from 01/01 to 31/12/2024), €4.73bn (i.e. 24.5%) was generated in the French sports goods design, production and distribution group's domestic market, it announced on 31/03/2025. The revenues generated by Decathlon in France were…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 393341
• Published on 31/03/25 at 16:35

Ligue 1 McDonald's: Vbet (sports betting) extends partnership with AS Monaco until 2028-29

Armenian sports betting operator Vbet has extended as premium partner and shorts sponsor of AS Monaco FC (Ligue 1 McDonald's) for a further four seasons (2025-2029), announced the club on 31/03/2025. Vbet continues to benefit from the status of "premium partner", the second level in the Monaco…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Betting, …
• Article # 393337
• Published on 31/03/25 at 16:05

Rugby/LNR: Two Circles commissioned to market Top 14 international rights for the 2025-2032 cycle

Two Circles, a UK-based consultancy, sales and data-driven marketing agency, has become the Ligue Nationale de Rugby's partner for the international marketing of the broadcasting rights for the Top 14, Pro D2 and In Extenso Supersevens as well as the marketing rights for the Top 14 for the…

Domain(s): Media
• Category(ies): Agencies, Professional leagues, Media, …
• Article # 393310
• Published on 31/03/25 at 14:35

Liverpool FC: betting partner Ladbrokes to place accumulator bets in aid of the LFC Foundation

The British sports betting operator Ladbrokes (Entain plc group), the "official betting partner" of Liverpool FC (Premier League) in the United Kingdom and Ireland as part of a "multi-year agreement" since the 2024-25 season, has committed itself to the club in order to support the LFC…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 393292
• Published on 31/03/25 at 13:45

Summer tour: Arsenal, Tottenham, Liverpool & AC Milan at the Hong Kong Football Festival 2025

AC Milan (Serie A Enilive) and three Premier League clubs - Arsenal FC, Liverpool FC and Tottenham Hotspur FC - will take part in the Hong Kong Football Festival as part of their 2025 summer tour, they announced on 31/03/2025. The event is being staged at the Kai Tak Stadium (50,000 capacity)…

Domain(s): Clubs
• Category(ies): Clubs, Ticketing, International development, …
• Article # 393253
• Published on 31/03/25 at 11:30

2024-25 LALIGA EA Sports: 865,000 viewers for Real Madrid - CD Leganés on Movistar LALIGA

Real Madrid CF - Club Deportivo Leganés (3-2), on Matchday 29 of the 2024-25 LALIGA EA Sports season, drew an average of 865,000 viewers on the two Movistar LALIGA (Telefonica Group) pay-TV channels that broadcast the match in Spain (524,000 and 341,000 viewers), on Saturday 29/03/2025 (kick-off…

Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 393238
• Published on 31/03/25 at 10:40

AFC Ajax: Menno Geelen, interim CEO since May 2024, confirmed until June 2027

The supervisory board of AFC Ajax (Eredivisie) "intends to extend Menno Geelen's contract (interim CEO since 10/05/2024) until 30/06/2027," announced the Dutch club on 28/03/2025. "Menno Geelen (Huizen, 1982) will officially become the club's chief executive officer on 01/07/2025. Geelen has…

Domain(s): Clubs
• Category(ies): Clubs, Governance, Europe
• Article # 393216
• Published on 31/03/25 at 10:00

2024-25 Ligue 1 McDonald's: attendance on Matchday 27 (23,298 spectators on average per game)

Matchday 27 of the 2024-25 Ligue 1 McDonald's season drew an average of 23,298 spectators per game from Friday 28 to Sunday 30/03/2025. The average stadium fill rate was 88%. LOSC Lille - RC Lens (1-0), the final game of the matchday (kick-off at 20:45 CET), was the game that posted the best…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 393211
• Published on 31/03/25 at 09:20

2024-25 Bundesliga: attendance on Matchday 27 (43,249 spectators on average per game)

Matchday 27 of the 2024-25 Bundesliga season drew an average of 43,249 spectators per game from Friday 28 to Sunday 30/03/2025. The average stadium fill rate was 95.3%. Borussia Dortmund - 1. FSV Mainz 05 (3-1), the final game of the matchday (kick-off at 17:30 CET), posted the best attendance…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 393197
• Published on 31/03/25 at 08:40