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©  Lega Serie A
Lega Serie A: "first football league in the world" to open an account on Reddit (USA)

Lega Serie A has become "the first football league in the world to establish a presence on the global online community platform Reddit," announced the Italian league on 26/03/2025. "This innovative partnership marks a significant step forward in Serie A's commitment to engaging with fans in new…
Domain(s): Public Authorities & Regulations
• Category(ies): Professional leagues, Sponsors - Partners, International development, …
• Article # 392751
• Published on 26/03/25 at 14:30
©  D.R.
Rugby: Groupe Apicil (insurance company) becomes the first French partner of the EPCR (2025-2028)

Groupe Apicil, which specialises in social and asset protection, has become an official partner of European Professional Club Rugby and its competitions (the Investec Champions Cup and the Challenge Cup) from the Round of 16 in 2024-25 (which begins on 04/04/2025) until 2027-28, announced the…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 392740
• Published on 26/03/25 at 13:40
©  SA Rugby
South Africa: partnership between SA Rugby & its jersey sponsor MTN (telecoms) will not be renewed

The South African telecommunications company MTN, will not be renewing its partnership with the SA Rugby, which made the South African group the main jersey sponsor of the national XV rugby team (the "Springboks") for eight years, between 2017 and 2025, announced the body on 24/03/2025. MTN…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 392708
• Published on 26/03/25 at 13:00
©  DFL
Bundesliga: Infront signs media rights agreements in nine European countries for 2025-2029

Bundesliga International and Swiss agency Infront have awarded the media rights to the Bundesliga, 2. Bundesliga and Franz Beckenbauer Super Cup in nine European countries for the 2025-2029 cycle, announced the DFL subsidiary responsible for the commercial rights (audiovisual, sponsorship…
Domain(s): Media
• Category(ies): Agencies, Media, Rights Acquisitions, …
• Article # 392707
• Published on 26/03/25 at 11:30
©  Kappa
France: Kappa & Intersport launch initiative for amateur football clubs to design their own shirts

Swiss sporting goods retailer Intersport and Italian equipment manufacturer Kappa (BasicNet Group) have launched "La Surface de Création", an initiative aimed at giving amateur football clubs in France the opportunity to design their shirts for the 2025-26 season, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 392704
• Published on 26/03/25 at 10:40
©  Club Atlético de Madrid
Atlético de Madrid: Google Cloud extends partnership to include the club's men's teams until 2026-27

Google Cloud, a US suite of cloud computing services, has extended its collaboration with Club Atlético de Madrid (LALIGA EA Sports) for a further two seasons until the end of 2026-27, announced the club on 26/03/2025. "Atlético de Madrid and Google Cloud have reached an agreement during which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 392687
• Published on 26/03/25 at 10:00
©  FIFA
Justice: Michel Platini & Joseph Blatter acquitted on appeal before the Swiss Criminal Court

The Extraordinary Appeals Chamber of the Swiss Criminal Court, which met in Muttenz (canton of Basel-Landschaft, Switzerland), acquitted Joseph Blatter (SUI, born 10/03/1936), former president of FIFA, and Michel Platini (FRA, born 21/06/1955), former president of UEFA, on 25/03/2025. "My…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Geopolitics, Governance, …
• Article # 392673
• Published on 26/03/25 at 09:20
©  Paris Saint-Germain
Paris Saint-Germain: launch of a sports innovation accelerator at "Station F" (Paris, FRA)

Paris Saint-Germain (Ligue 1 McDonald's) has become "the first football club to create a sports innovation accelerator at 'Station F', the world's largest start-up campus" in Paris (13th arrondissement, FRA), announced the French club on 26/03/2025. This initiative has been launched as part of…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Sponsors - Partners, …
• Article # 392671
• Published on 26/03/25 at 08:40
©  AS Monaco FC
AS Monaco FC: partnership with FC Versailles (National 1) dedicated to training renewed

AS Monaco FC (Ligue 1 McDonald's) and FC Versailles (National 1) have renewed their partnership "to support the development of young talent," announced the two clubs on 25/03/2025. The partnership, which began in 2017, includes the following: • "that the Yvelines club will continue to benefit…
Domain(s): Clubs
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 392606
• Published on 25/03/25 at 15:20
©  CBF
Brazil: Ednaldo Rodrigues, sole candidate, unanimously re-elected CBF president until 2030

Ednaldo Rodrigues was unanimously re-elected president of the Confederação Brasileira de Futebol for the 2026-2030 cycle during the CBF general assembly held at the body's headquarters in Rio de Janeiro (Brazil) on 24/03/2025. Appointed interim president in August 2021 to succeed Rogério…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Finance, Governance, …
• Article # 392602
• Published on 25/03/25 at 14:30