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©  TSG 1899 Hoffenheim
Bundesliga: SAP (software) extends as main shirt sponsor of TSG Hoffenheim (2025-2030)

German IT company SAP has extended as a major partner and main shirt sponsor of TSG 1899 Hoffenheim (Bundesliga) for a further five seasons (2025-2030), announced the club on 15/05/2025. As part of the extended agreement, valued at €4.5m per year over the 2020-2025 cycle, the brand also becomes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 398306
• Published on 15/05/25 at 13:40
©  Lega Serie A / X
2024-25 Coppa Italia final: 6.5 million viewers for AC Milan - Bologna FC on Canale 5 in Italy

AC Milan (Serie A Enilive) - Bologna FC 1909 (Serie A Enilive), the final of the 2024-25 Coppa Italia Frecciarossa (0-1) played at the Stadio Olimpico in Rome (ITA), drew an average of 6.53 million viewers on the Italian private free-TV channel Canale 5 (Mediaset Group) on Wednesday 14/05/2025…
Domain(s): Media
• Category(ies): Media, Media Audiences, Italy
• Article # 398305
• Published on 15/05/25 at 13:00
©  News Tank
AJ Auxerre: 2025-26 season ticket prices between €247 and €910

AJ Auxerre (Ligue 1 McDonald's) have launched their season ticket campaign for their 17 matches in the French top flight during the 2025-26 season at the Stade de l'Abbé-Deschamps (17,500 capacity) at prices ranging from €247 to €910 (excluding discounts and hospitality) on 13/05/2025. The…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Stadiums, …
• Article # 398270
• Published on 15/05/25 at 11:30
©  LinkedIn
L1 TV rights: "We can make a major contribution to the LFP channel's success" (A. Green, Amazon)

"I've had discussions with Nicolas de Tavernost (CEO of LFP Media) and we are in regular contact with the League through our French teams. Everything has to move quickly now and we think we are an excellent partner for the League and its future channel. We can make a major contribution to its…
Domain(s): Media
• Category(ies): Authorities, Professional leagues, Media, …
• Article # 398262
• Published on 15/05/25 at 10:40
©  D.R.
France Télévisions: Arcom reappoints Delphine Ernotte as president of the group until 2030

Delphine Ernotte has been reappointed president of the public broadcasting group France Télévisions for a further five years from 22/08/2025, announced Arcom on 14/05/2025. Ernotte has held this position since 2015. "The Authority has chosen to favour continuity at the head of the group, in a…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 398256
• Published on 15/05/25 at 10:00
©  Juventus FC
Juventus FC: Jeep (car manufacturer) & Visit Detroit (tourism) main shirt sponsors from 2025-26

Jeep, an American car manufacturer belonging to the Stellantis group, and Visit Detroit, the convention and tourist bureau of the city of Michigan (USA), have become the main shirt sponsors of Juventus FC (Serie A Enilive) as part of a "multi-year agreement" from the 2025-26 season, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 398248
• Published on 15/05/25 at 09:20
©  NFL
NFL: a game to be broadcast free of charge worldwide on YouTube for the first time on 05/09/2025

The National Football League has extended its partnership with the video platform YouTube (Google) for the free worldwide broadcast of an NFL regular season match on 05/09/2025, announced the North American league on 13/05/2025. This is the first time that the platform will broadcast an NFL…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions, …
• Article # 398211
• Published on 15/05/25 at 08:40
©  LALIGA
Spain: Moeve (energy) title sponsor of Liga F & partner of LALIGA until 2027-28

Moeve, a Spanish energy producer and supplier, has entered into a partnership with LALIGA and Liga F until the 2027-28 season, announced the parties on 14/05/2025. Under the terms of the agreement, the company has acquired the naming rights to the Spanish women's top flight, which will be known as…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Professional leagues, …
• Article # 398207
• Published on 14/05/25 at 17:00
©  World Rugby
World Rugby: HSBC "official retail bank" for the Women's World Cup 2025

The British bank HSBC, has extended its partnership with World Rugby to become the "official retail bank" of the Women's Rugby World Cup 2025, which will be held in England from 22/08 to 27/09/2025, announced the international body on 13/05/2025. "The partnership represents a new relationship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 398200
• Published on 14/05/25 at 16:45
©  ESPN
United States: new "ESPN" OTT platform to be launched in autumn 2025 at $29.99 per month

American group ESPN (The Walt Disney Company) will launch its new eponymous streaming platform in the United States in autumn 2025, it announced on 13/05/2025. The new OTT service will offer two distinct subscription rates: • an unlimited offer at $29.99 (€27) per month (or $299.99/€269 per…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 398155
• Published on 14/05/25 at 16:15