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Basketball: Sky Italia renews its exclusive TV rights to the Euroleague & EuroCup for 2025-2028

The pay-TV operator Sky Italia has renewed its exclusive broadcasting rights to the Turkish Airlines EuroLeague and BKT EuroCup in Italy for the 2025-2028 cycle (three seasons), announced Euroleague basketball on 19/06/2025. "This renewed three-year agreement further strengthens the…
Domain(s): Media
• Category(ies): Authorities, Media, Rights Acquisitions
• Article # 402493
• Published on 19/06/25 at 16:35
©  D.R.
Sport Définition: "We're being killed by the LNB & Euroleague" (David Kahn, Paris Basketball)

"Unless the French system changes fundamentally over the next few months and years, we have little potential. The main reason is the lack of digital media rights sold by the leagues for redistribution to the clubs. This is a fundamental element of any professional league in the United States. It's…
Domain(s): Clubs, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 402478
• Published on 19/06/25 at 16:00
©  Lega Serie A
Italy: "Piracy costs us over €300m per year" (Luigi de Siervo, Lega Serie A)

"'Piracy kills football', as our advert puts it, and that is indeed the case. The leading of lost sheep towards legality has not yet happened, but this law will help to do so thanks to criminal sentences of up to three years imprisonment. There are already timid signs of trend conversion, but…
Domain(s): Public Authorities & Regulations
• Category(ies): Professional leagues, Media, Judicial, …
• Article # 402463
• Published on 19/06/25 at 14:30
©  Juventus FC
Juventus FC: adidas signs 10-year extension as equipment supplier (2027-2037, €40.8m/year)

The German brand adidas has renewed its contract as equipment supplier and "technical partner of all Juventus (Serie A Enilive) teams", for a period of 10 seasons from 2027-28 until 2036-37, announced the Turin club on 19/06/2025. The equipment supplier has been partnered with the Turin club…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 402441
• Published on 19/06/25 at 13:45
©  AC Milan
Serie A Enilive: an average of 30,463 spectators/game (-0.7%) & average fill rate of 84% in 2024-25

The 20 Serie A Enilive clubs recorded an average attendance of 30,463 spectators per match during the 2024-25 season, down slightly (-0.7%) on the 2023-24 season (30,685 spectators). This put the Serie A third among the European Top 5 leagues in terms of average attendance, just ahead of LALIGA EA…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 402391
• Published on 19/06/25 at 13:00
©  ESTAC Troyes
ESTAC Troyes: Puma succeeds Le Coq Sportif as equipment supplier from 2025-26

Puma is to become the new equipment supplier of Espérance Sportive Troyes Aube Champagne (Ligue 2 BKT) from the 2025-26 season as part of a "multi-year agreement," announced the club on 19/06/2025. The agreement covers the men's, women's and youth teams, "as well as all the club's staff.…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 402388
• Published on 19/06/25 at 11:30
©  Real Madrid CF / X
FIFA Club World Cup 2025: 3.23 million viewers for Real Madrid - Al-Hilal on Telecinco in Spain

Real Madrid CF (LALIGA EA Sports) - Al-Hilal (Roshn Saudi League) (1-1), on Matchday 1 in the group stage (Group H) of the FIFA Club World Cup 2025, drew an average of 3.23 million viewers on the private free-TV channel Telecinco (Mediaset España Group) in Spain on Wednesday 18/06/2025 (kick-off…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 402386
• Published on 19/06/25 at 10:40
©  AS Monaco FC
AS Monaco FC: Renault to continue as main shirt sponsor in Champions League until 2025-26

French car manufacturer Renault Group is to continue as a major partner (1st level) of AS Monaco FC (Ligue 1 McDonald's) and will continue to be the club's main shirt sponsor for its Champions League matches in 2025-26, announced the club on 18/06/2025. In addition to this visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402358
• Published on 19/06/25 at 09:20
©  Real Betis Balompié
Real Betis: partnership extended with Hummel (2025-2035), with shirt production managed by the club

Real Betis Balompié (LALIGA EA Sports) have extended their partnership with Hummel for the next ten seasons (2025-2035) in order to adopt "a new business model" under which the Spanish club, accompanied by the Danish equipment manufacturer, will produce its shirts and textile merchandise…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 402311
• Published on 19/06/25 at 08:40
©  MASSIMILIANO GIORGESCHI / Mercury 13
Women's football: "Our goal is to have 5 clubs in the European Top 5 by 2026" (V.C. Reynal, Mercury 13)

"We're actively working to expand our portfolio of clubs. We've been open about our ambition to establish a presence in the top five leagues in Europe over the next two years. Our goal is to have five clubs in these leagues by the end of next year (2026). We're definitely considering France and…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Federations, …
• Article # 402190
• Published on 18/06/25 at 16:00