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©  Manchester City FC
Deal Tracker: RFEF, Juventus, Manchester City, Serie BKT... the latest sponsorship deals in football

• Rexona, a deodorant brand belonging to the Dutch group Unilever, has extended as a global partner (2nd level) of Manchester City FC (Premier League) from 2025-26. • Italian banking group Banca Ifis has signed an agreement with Lega Serie B to become an official sponsor of the Serie BKT for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 414927
• Published on 10/10/25 at 12:00
©  FC Barcelone
Villarreal-Barça in Miami (USA): "This match will bring us closer to our fans & sponsors" (Joan Laporta)

"LALIGA was very keen for this match to take place in Miami (Florida, USA), and we'll go and play wherever LALIGA tells us to, as it's the body that governs the competition. The United States is a market we've been developing and consolidating. Our office has moved from New York to Miami, and this…
Domain(s): Clubs
• Category(ies): Clubs, International authorities, Professional leagues, …
• Article # 414897
• Published on 10/10/25 at 10:15
©  AC Milan
Serie A match in Australia: "Adrien Rabiot's observation is shared by the majority of players" (UNFP)

"Adrien Rabiot's observation is shared by the vast majority of players because it is accurate, because it is based on empirical knowledge of football and the profession of footballer. Not everyone has access to the media or the opportunity to express themselves in this way," said the UNFP in an…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Federations, …
• Article # 414890
• Published on 10/10/25 at 09:55
©  Los Angeles 2028
LA28: Google 5th founding partner of the Olympic Games to improve the experience of spectators & athletes

Google, an American technology services provider, has become the fifth founding partner of the Los Angeles 2028 Olympic and Paralympic Games, announced the Organising Committee on 08/10/2025. This collaboration, which also involves NBCUniversal (broadcaster of LA28) and Team USA (the US Olympic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Digital, …
• Article # 414863
• Published on 10/10/25 at 08:40
©  EFC
32nd EFC general assembly: "Today we have 820 member clubs & we will soon have 1,000" (N. Al-Khelaïfi)

"We need to grow and continue growing. I remember four years ago when we came as a board we said we were 247 clubs, and we said, we want to have 1000 clubs. Today, we have 820 clubs, and we will soon have 1000," said Nasser Al-Khelaïfi, chairman of European Football Clubs (formerly ECA), on 09/10…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, International authorities, …
• Article # 414843
• Published on 09/10/25 at 17:20
©  ATP
Tennis: acquisition of ATP & WTA tournaments in Madrid & Miami by newly-created holding company Mari

Mari, an events company newly created by Ariel Emanuel (CEO of TKO Group Holdings), has acquired international tennis tournaments owned by the British agency IMG, it announced on 08/10/2025. The tournaments acquired include the ATP and WTA Masters 1000 in Miami (Florida, USA) and Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Finance, Investment - Shareholding, …
• Article # 414824
• Published on 09/10/25 at 16:10
©  D.R.
NBA: partnership with Alibaba Cloud (CHN) ahead of 2 pre-season games to be held in China

Alibaba Cloud, the cloud and digital technology arm of Chinese multinational Alibaba Group, has signed a multi-year collaboration agreement with the National Basketball Association to "reimagine the ways fans in China experience and engage with the NBA" from 2025-26, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 414799
• Published on 09/10/25 at 15:20
©  Tottenham Hotspur FC
Premier League: £100m capital injection for Tottenham Hotspur FC from majority shareholder ENIC

The British Lewis family, majority shareholders (87%) in Tottenham Hotspur FC (Premier League) via ENIC Sports & Developments Holdings Ltd, have injected £100m (€115.3m) into the club's capital, announced the London club on 09/10/2025. "This equity injection will further strengthen the club's…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 414781
• Published on 09/10/25 at 14:30
©  DAZN
DAZN: launch of DAZN Bet (sports betting) in France in October 2025

DAZN will launch its DAZN Bet sports betting service in France in October 2025, said the OTT platform to Challenges magazine on 08/10/2025. Initially launched in the UK in 2022, DAZN Bet was subsequently integrated into the platform in Germany, Italy and Spain. The streaming platform has…
Domain(s): Media
• Category(ies): Media, Digital, Betting, …
• Article # 414769
• Published on 09/10/25 at 13:45
©  FIFA
FIFA: $1.06bn invested in African football between 2016 & September 2025 through the Forward programme

FIFA has invested $1.06bn (€910m) in the development of African football between 2016 and September 2025 via its FIFA Forward programme, according to Gianni Infantino, president of the world governing body, at the Confederation of African Football's 47th general assembly, held in Kinshasa (DR…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, Finance, …
• Article # 414754
• Published on 09/10/25 at 13:00