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Milano Cortina 2026: activities for fans & athletes (shopping, spa, etc.) marketed by Airbnb

Airbnb, a Californian platform for renting accommodation between private individuals, has activated its partnership with the IOC as part of the Milano Cortina 2026 Winter Games, by offering "unique experiences with 26 Olympic and Paralympic athletes," announced the American group on…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 420237
• Published on 20/11/25 at 16:20

Serie A Enilive: Bud (AB InBev) official beer & regional partner of AC Milan from 2025-26

Bud, an American beer brand of Belgian brewer AB InBev, becomes an official beer partner and regional partner of AC Milan (Serie A Enilive) for the Italian market from the 2025-26 season, announced the club on 19/11/2025. The agreement, signed with Anheuser-Busch InBev Italia, the Italian arm…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 420223
• Published on 20/11/25 at 15:40

NFL: a local economic impact of over €70m from the regular season game in Madrid on 16/11/2025

The NFL regular season game between the Washington Commanders and the Miami Dolphins (13-16), played at the Bernabéu (Madrid, ESP), home of Real Madrid CF (LALIGA EA Sports), on Sunday 16/11/2025, generated an economic impact of more than €70m for the city, according to Madrid City Council on…

Domain(s): Clubs
• Category(ies): Local authorities, Authorities, Professional leagues, …
• Article # 420206
• Published on 20/11/25 at 15:00

SFS 2025: "Maintaining Serie A's appeal in the face of the Champions League" (L. De Siervo, Lega Serie A)

"We have to maintain the appeal of our league and our domestic matches. The Champions League has become gigantic and is causing a decline in public interest in the domestic leagues. We need to protect the product that people pay season tickets for. There is a risk of finding ourselves in the same…

Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, International authorities, …
• Article # 420210
• Published on 20/11/25 at 14:20

DAZN Italy: "Investments in leagues cannot be sustained by a free-to-air model" (S.Azzi)

"Given the value historically attributed by the leagues themselves to the national championships, investments on this scale cannot be sustained by a free-to-air model: the professionals know that such amounts cannot be amortised by advertising alone, or even by distribution agreements, not least…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 420173
• Published on 20/11/25 at 13:40

FC Bayern Munich: partnership with the Japanese Football Association extended (2025-2028)

FC Bayern Munich (Bundesliga) has extended its partnership with the Japanese Football Association (JFA) to "to deepen international exchange and promote the development of young players in men's and women's football" for a further three years (2025-2028), announced the club on 19/11/2025. "This…

Domain(s): Clubs
• Category(ies): Clubs, Federations, International development, …
• Article # 420195
• Published on 20/11/25 at 13:00

Social Football Summit 2025: "Translating the values of the 50+1 rule into marketing" (A. Mühl, BVB)

"The involvement of the fans, their importance, the anchoring represented by the 50+1 rule in Germany (which gives the association the majority of voting rights - 50% + 1 vote - on the board of directors of a professional club incorporated as a commercial company), are all values that can be…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 420125
• Published on 20/11/25 at 11:30

Sports betting: Betclic first French operator to receive RG Check player protection certification

Betclic Group has become "the first and only French operator" to obtain international RG Check certification, an audit that assesses gambling operators' commitment to responsible gambling in order to protect players, announced the French group on 20/11/2025. The RG Check certification, carried…

Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Betting, France
• Article # 420131
• Published on 20/11/25 at 10:40

SSC Napoli: "We're positioning ourselves as a premium brand" (Leonardo Giammarioli)

"Napoli used to be perceived as a 'cheap' or easygoing club; now we are positioning ourselves higher, as a premium brand. The city is also undergoing a major transformation, with high-end tourism increasing in Napoli, the Amalfi Coast and Capri. The city is experiencing a renaissance, and we…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 420112
• Published on 20/11/25 at 10:00

Milano Cortina 2026: Rai acquires exclusive broadcasting rights to the Paralympic Winter Games in Italy

Rai has acquired exclusive broadcasting rights in Italy for the Milano Cortina 2026 Paralympic Games, announced the public broadcasting group on 18/11/2025. The Milano Cortina Olympic Winter Games will also be broadcast free-to-air by Rai, while Warner Bros. Discovery group will offer all the…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions
• Article # 420062
• Published on 20/11/25 at 09:20