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©  Real Madrid CF
2024-25 LALIGA EA Sports: attendance on Matchday 29 (38,119 spectators on average per game)

Matchday 29 of the 2024-25 LALIGA EA Sports season drew an average of 38,119 spectators per game between Friday 28 and Monday 31/03/2025. This is the best average attendance for a single matchday in the Spanish league since Matchday 6 of the 2022-23 season, when 38,967 spectators attended the…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 393408
• Published on 01/04/25 at 09:20
©  Deutscher Fussball Bund
DFB: Unilever (FMCG) official partner of the men's & women's teams from 2025

Unilever, a group specialised in fast-moving consumer goods (food, cosmetics), has become an official partner of the men's and women's national teams of the Deutscher Fussball Bund from April 2025, announced the DFB on 31/03/2025 "Via its body care brands Rexona, Dove, Axe and other Unilever…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 393357
• Published on 01/04/25 at 08:40
©  Paris Saint-Germain
European Top 5: equipment suppliers & kit sponsors of the 96 football clubs in 2024-25

Below you will find the equipment suppliers and kit sponsors (chest, sleeve, shoulder, back and shorts) as well as the training kit sponsors of the 96 football clubs from the European Top 5 leagues (Ligue 1 McDonald's, Premier League, Bundesliga, LALIGA EA Sports and Serie A Enilive) during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 395925
• Published on 01/04/25 at 00:00
©  Bayer 04 Leverkusen
Bayer 04 Leverkusen: three new heads of the brand, internationalisation & marketing departments

Bayer 04 Leverkusen (Bundesliga) has announced three appointments to head up three of its departments on 31/03/2025. • Marleen Groß has been appointed head of brand. "She has a strong background in brand management and marketing, with roles at FC Schalke 04 and Hamburger SV (2.Bundesliga) and…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, International development, …
• Article # 393352
• Published on 31/03/25 at 17:00
©  D.R.
Decathlon: total revenues of €16.2bn (+3.8%) in 2024, including €4.73bn generated in France (-0.4%)

Of the €16.2bn in total revenues generated by Decathlon in 2024 (from 01/01 to 31/12/2024), €4.73bn (i.e. 24.5%) was generated in the French sports goods design, production and distribution group's domestic market, it announced on 31/03/2025. The revenues generated by Decathlon in France were…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 393341
• Published on 31/03/25 at 16:35
©  AS Monaco FC
Ligue 1 McDonald's: Vbet (sports betting) extends partnership with AS Monaco until 2028-29

Armenian sports betting operator Vbet has extended as premium partner and shorts sponsor of AS Monaco FC (Ligue 1 McDonald's) for a further four seasons (2025-2029), announced the club on 31/03/2025. Vbet continues to benefit from the status of "premium partner", the second level in the Monaco…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Betting, …
• Article # 393337
• Published on 31/03/25 at 16:05
©  D.R.
Rugby/LNR: Two Circles commissioned to market Top 14 international rights for the 2025-2032 cycle

Two Circles, a UK-based consultancy, sales and data-driven marketing agency, has become the Ligue Nationale de Rugby's partner for the international marketing of the broadcasting rights for the Top 14, Pro D2 and In Extenso Supersevens as well as the marketing rights for the Top 14 for the…
Domain(s): Media
• Category(ies): Agencies, Professional leagues, Media, …
• Article # 393310
• Published on 31/03/25 at 14:35
©  Liverpool FC
Liverpool FC: betting partner Ladbrokes to place accumulator bets in aid of the LFC Foundation

The British sports betting operator Ladbrokes (Entain plc group), the "official betting partner" of Liverpool FC (Premier League) in the United Kingdom and Ireland as part of a "multi-year agreement" since the 2024-25 season, has committed itself to the club in order to support the LFC…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 393292
• Published on 31/03/25 at 13:45
©  Tottenham Hotspur FC
Summer tour: Arsenal, Tottenham, Liverpool & AC Milan at the Hong Kong Football Festival 2025

AC Milan (Serie A Enilive) and three Premier League clubs - Arsenal FC, Liverpool FC and Tottenham Hotspur FC - will take part in the Hong Kong Football Festival as part of their 2025 summer tour, they announced on 31/03/2025. The event is being staged at the Kai Tak Stadium (50,000 capacity)…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, International development, …
• Article # 393253
• Published on 31/03/25 at 11:30
©  Real Madrid CF / X
2024-25 LALIGA EA Sports: 865,000 viewers for Real Madrid - CD Leganés on Movistar LALIGA

Real Madrid CF - Club Deportivo Leganés (3-2), on Matchday 29 of the 2024-25 LALIGA EA Sports season, drew an average of 865,000 viewers on the two Movistar LALIGA (Telefonica Group) pay-TV channels that broadcast the match in Spain (524,000 and 341,000 viewers), on Saturday 29/03/2025 (kick-off…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 393238
• Published on 31/03/25 at 10:40