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©  LFP
LFP: Ligue 1's "best dribbler" award created with E. Hazard as an ambassador for the trophy

The Ligue de Football Professionnel has created a trophy to reward the "best dribbler" in the Ligue 1 McDonald's each season from 2024-25, announced the LFP on 04/04/2025. "This award highlights one of the particularities of the French game: dribbling. This trophy goes far beyond statistics. It…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Game - pitch, …
• Article # 393997
• Published on 04/04/25 at 15:35
©  World Rugby
World Rugby: Volvic (water, Danone) official water supplier for the Women's World Cup 2025

Volvic, a mineral water brand owned by French group Danone, has become the official water supplier for the Women's World Cup 2025, which will take place in England from 22/08 to 27/09/2025, announced World Rugby on 03/04/2025. "Volvic's 360° campaign will encompass communications and media…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 393993
• Published on 04/04/25 at 15:20
©  LOSC Lille
LOSC Lille: "A constant and virtuous evolution since the arrival of Merlyn Partners" (D. Roudet)

"Since the arrival of Merlyn Partners four years ago, but also thanks to the work carried out by president Olivier Létang, LOSC has seen a constant and virtuous evolution in its financial figures. It's a job that takes time, but one that shows, for example, that with strict cost control and, in…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Federations, …
• Article # 393971
• Published on 04/04/25 at 13:45
©  D.R.
Kings League Germany: G2, first esports club to launch its own team in the league in Europe

G2 Esports has launched its own team "G2 FC" to take part in the Kings League Germany, a 7-a-side football competition created by the Kosmos investment fund (founded by the Spanish ex-footballer Gerard Piqué), announced the esports organisation based in Berlin (GER) on 02/04/2025. The German…
Domain(s): Clubs
• Category(ies): Clubs, Game - pitch, Marketing - Communication, …
• Article # 393959
• Published on 04/04/25 at 12:05
©  Puma
Puma: Arthur Hoeld appointed chairman & CEO replacing Arne Freundt; Matthias Bäumer named CCO

Arthur Hoeld (GER) has been appointed chairman of the management board and CEO of Puma SE with effect from 01/07/2025, announced the German equipment manufacturer on 03/04/2025. Hoeld worked for adidas between 1998 and 2024, where he held various positions in marketing, communications and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Governance, …
• Article # 393914
• Published on 04/04/25 at 10:40
©  D.R.
Social media: World Athletics, the best-performing international federation in 2024

World Athletics is ranked first among the best-performing international Olympic federations on social media according to the "Sport On Social League Table" drawn up by digital and creative agency Redtorch (GBR) and published on 31/03/2025. World Athletics has moved up one place since 2023 at…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Federations, Digital, …
• Article # 393908
• Published on 04/04/25 at 10:00
©  BVB
Borussia Dortmund: partnership with Pittsburgh Steelers (NFL) for bilateral development

Borussia Dortmund (Bundesliga) and the Pittsburgh Steelers NFL franchise have entered into a partnership to "further both club's efforts in each other's markets through joint team activities, content and fan engagement initiatives," announced the two entities on 03/04/2025. This is the first…
Domain(s): Clubs
• Category(ies): Clubs, International development, Marketing - Communication, …
• Article # 393896
• Published on 04/04/25 at 09:20
©  Olympique Lyonnais
Olympique Lyonnais: creation of "OL Légendes" the club's former players' association

The "OL Légendes" association of former Olympique Lyonnais (Ligue 1 McDonald's) players was created on 02/04/2025. The announcement was made at the Groupama Stadium (Décines-Charpieu, Rhône) in the presence of Laurent Prud'homme, the club's CEO, and "iconic former players". Headed by Brazilian…
Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, France
• Article # 393775
• Published on 04/04/25 at 08:40
©  UEFA
UEFA: "European football must continue to be a model of unity in this divided world" (A. Ceferin)

"European football must continue to be a model of unity in this increasingly divided world," said Aleksander Ceferin, president of UEFA, at the European body's 49th Ordinary Congress at Sava Center in Belgrade (SRB) on Thursday 03/04/2025. "We have a responsibility to ensure that football…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 393866
• Published on 03/04/25 at 18:55
©  AS Saint-Étienne
Homeless World Cup: "The impact of the Saint-Étienne partnership has been significant" (M. Williams)

"The impact of the partnership with AS Saint-Étienne (Ligue 1 McDonald's) has been significant. Our website traffic from France doubled, possibly even tripled, the weekend we debuted with the sponsor (on the shirt on 01/03, versus OGC Nice). Thanks to the match against Paris Saint-Germain (1-6 on…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 393847
• Published on 03/04/25 at 16:30