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©  NFL
NFL: first regular season match to be played in Australia, at the Melbourne Cricket Ground, in 2026

The National Football League will hold a regular season match in Melbourne (Australia) from 2026 as part of a multi-year agreement, announced the NFL on 05/02/2025. No NFL matches have ever been played in Australia, although the league has had a dedicated office there since 2022. The first…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Authorities, Professional leagues, International development, …
• Article # 386847
• Published on 06/02/25 at 15:20
©  AC Milan / X
2024-25 Coppa Italia: 4.5 million viewers for AC Milan - AS Roma on Canale 5 in Italy

AC Milan (Serie A Enilive) - AS Roma (Serie A Enilive) (3-1), a quarter-final in the 2024-25 Coppa Italia Frecciarossa, drew an average of 4.51 million viewers on the Italian private free-TV channel Canale 5 (Mediaset Group) on Wednesday 05/02/2025 (kick-off at 21:00 CET), according to data from…
Domain(s): Media
• Category(ies): Media, Media Audiences, Italy
• Article # 386818
• Published on 06/02/25 at 14:30
©  UEFA
UEFA: Unilever (consumer goods) 14th global partner of UEFA Women's Euro 2025 in Switzerland

Unilever, a group specialised in fast-moving consumer goods (food & cosmetics), has become the 14th global partner of UEFA Women's Euro 2025 in Switzerland, announced UEFA on 06/02/2025. The group, which is listed on the Amsterdam, London and New York stock exchanges, will activate several of…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 386840
• Published on 06/02/25 at 13:40
©  D.R.
Formula 1: US agency Legends appointed to lead commercial partnerships for Audi F1 Team (Sauber)

Legends has been appointed by Sauber Motorsport "to co-lead global commercial partnerships for Audi's Formula 1 project," announced the US agency on 05/02/2025. Legends is responsible for "identifying the right brands" to partner the Audi F1 Team project, which will enter the FIA Formula 1…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Rights Acquisitions, Marketing - Communication
• Article # 386800
• Published on 06/02/25 at 13:00
©  DFL
Germany/DFL: Sportfive to manage marketing for play-offs & Supercup matches until 2029

Sportfive will continue to act as the DFL's marketing agency for the Bundesliga and 2.Bundesliga play-off matches and the Franz Beckenbauer Supercup until 2029, announced the Deutsche Fußball Liga on 06/02/2025. The partnership began in 2011. "Every year, the four relegation matches at the end…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Professional leagues, Sponsors - Partners, …
• Article # 386821
• Published on 06/02/25 at 11:30
©  Bayer 04 Leverkusen / X
2024-25 DFB-Pokal: 4.75 million viewers for Bayer 04 Leverkusen - 1. FC Köln on ARD in Germany

Bayer 04 Leverkusen (Bundesliga) - 1. FC Köln (2.Bundesliga) (3-2 after extra time), the quarter-final of the 2024-25 DFB-Pokal, drew an average of 4.75 million viewers on the public TV channel Das Erste (ARD) in Germany on Wednesday 05/02/2025 (kick-off at 20:45 CET), according to data from the…
Domain(s): Media
• Category(ies): Media, Media Audiences, Germany
• Article # 386794
• Published on 06/02/25 at 10:40
©  RAI
Lega Serie A: "Serie A gives provides international visibility for Italian football" (E. Simonelli)

"It is the Serie A that attracts the attention of millions of fans, the media and sponsors, and provides international visibility for the entire football movement," said Ezio Simonelli, president of Lega Serie A since 20/12/2024, at the FIGC elective assembly in Rome (ITA) on 03/02/2025. "By…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Professional leagues, Governance, …
• Article # 386782
• Published on 06/02/25 at 10:00
©  UEFA
UEFA: "Take Care" - a new health & well-being programme aimed at children and young people

"A new programme that will harness the power of football to create and support healthier lifestyles and positive habits, particularly among children and young people throughout Europe" is the aim of the "Take Care" programme presented by UEFA on 05/02/2025. The programme is divided into six…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Legal, Politics, …
• Article # 386775
• Published on 06/02/25 at 09:20
©  Snap
NFL/USA: partnership with Snapchat to produce content for the Super Bowl 2025

The National Football League has partnered with social network Snapchat (owned by California-based Snap Inc) for the 59th Super Bowl, scheduled for Sunday, 09/02/2025, announced Snap on 04/02/2025. The collaboration includes the launch of the "NFL x Snapchat Creator" programme with influencers…
Domain(s): Media
• Category(ies): Professional leagues, Media, Activation, …
• Article # 386723
• Published on 06/02/25 at 08:40
©  DFL
Germany: Tipico (betting) extends partnership with the DFL until the end of the 2027-28 season

Tipico, a sports betting operator registered in Malta, has extended its partnership with Deutsche Fußball Liga GmbH as a partner of the Bundesliga and 2.Bundesliga until 2027-28, announced the governing body on 04/02/2025. The agreement was negotiated by Bundesliga International, a subsidiary of…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 386707
• Published on 05/02/25 at 16:40