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©  Olympique Lyonnais
Olympique Lyonnais: Trainline (ticket platform) back shirt sponsor until the end of 2024-25

Trainline, a British train and coach ticket platform has become a major partner (2nd level) and back shirt sponsor of Olympique Lyonnais (Ligue 1 McDonald's) until the end of the 2024-25 season, announced the club on 19/02/2025. As part of the agreement, the platform will also benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 388333
• Published on 19/02/25 at 13:00
©  DFL
DFL: football training camps to be held on renovated pitches in collaboration with EA Sports

The Deutsche Fußball Liga and the video game publisher EA Sports FC, a partner of the DFL since 1998, have joined forces as part of the "EA Sports FC Futures" programme initiated by the latter, and will be offering training camps for young players in Brazil, Nigeria, Indonesia and Germany…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Sponsors - Partners, …
• Article # 388317
• Published on 19/02/25 at 11:30
©  DFB
Germany/DFB: Klarna (payment solutions) extends its partnership to the women's national team

Klarna, a Swedish fintech company specialised in payment solutions, has extending its agreement with the Deutscher Fussball Bund and become an official partner (2nd level) of the women's national team, announced the body on 18/02/2025. The initial agreement, signed on 14/05/2024 for the…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 388277
• Published on 19/02/25 at 10:40
©  Manchester United FC
Manchester United FC: ILOVEUNITED, a fan event in New York City (USA) on 09/03/2025

Manchester United FC (Premier League) will roll out its ILOVEUNITED campaign at Terminal 5, a music venue, in Manhattan (New York City, USA), to coincide with the broadcast of its match versus Arsenal FC (Matchday 28 of the 2024-25 Premier League season) on Sunday 09/03/2025 (kick-off 16:30 GMT…
Domain(s): Clubs
• Category(ies): Clubs, International development, Marketing - Communication, …
• Article # 388254
• Published on 19/02/25 at 10:00
©  LALIGA
LALIGA: launch of the "LALIGA vs Odio" campaign against hateful behaviour in stadiums

LALIGA, in collaboration with the 42 clubs of LALIGA EA Sports (20 teams) and LALIGA Hypermotion (22), has launched the "LALIGA vs Odio" (LALIGA vs Hate) initiative dedicated to combating hateful behaviour at stadiums, announced the Spanish body on 17/02/2025. The league is rolling out the…
Domain(s): Public Authorities & Regulations
• Category(ies): Professional leagues, Marketing - Communication, Social Responsibility, …
• Article # 388276
• Published on 19/02/25 at 09:20
©  MSC
Formula 1: MSC Cruises premium partner of BWT Alpine F1 Team from 2025

MSC Croisières (MSC Cruises) has become a premium (2nd level) partner of the BWT Alpine F1 Team from 2025 "and beyond," announced the cruise line belonging to the MSC Group (shipping) based in Geneva (SUI) on 18/02/2025. "MSC Cruises will feature prominently on the 2025 car, the A525, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 388209
• Published on 19/02/25 at 08:40
©  FIFA
FIFA: calls for tenders for the 2026 & 2030 World Cups launched in nine European countries

FIFA has launched several separate calls for tenders for the broadcasting rights to the 2026 World Cup and the 2030 edition (in Spain, Portugal and Morocco) in nine European countries, on 18/02/2025. The countries concerned are as follows: Armenia, Azerbaijan, Estonia, Georgia, Iceland, Latvia…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): International authorities, Media, Rights Acquisitions, …
• Article # 388252
• Published on 18/02/25 at 17:30
©  D.R.
Formula 1: Audi partners with Sky for Grand Prix coverage in the UK (2025-2027)

German car manufacturer Audi has become an official partner of Sky Sports F1, the channel owned by pay-TV operator Sky in the UK, for the 2025-2027 cycle (three seasons), announced the two parties on 18/02/2025. Audi will sponsor various programmes on the channel dedicated to the FIA Formula 1…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 388202
• Published on 18/02/25 at 17:15
©  1. FC Heidenheim 1846
German Election (23/02/2025): "Team Democracy needs your vote" (DFL)

"Democracy concerns us all. At the DFL's New Year's reception in January (16/01/2025), DFL executive committee spokesman Hans-Joachim Watzke described democratic discourse, tolerance, the fight against racism and the fight against anti-Semitism as 'our beacons' and thus the DFL's attitude. He…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Legal, …
• Article # 388220
• Published on 18/02/25 at 16:55
©  AC Milan
2024-25 Serie A Enilive: attendance on Matchday 25 (30,333 spectators on average per game)

Matchday 25 of the 2024-25 Serie A Enilive season drew an average of 30,333 spectators per game from Friday 14 to Monday 17/02/2025. The average stadium fill rate was 82.5%. AC Milan - Hellas Verona (1-0) on Saturday 15/02 (kick-off at 20:45 CET) was the match with that posted the best…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 388199
• Published on 18/02/25 at 16:20