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©  Bayer 04 Leverkusen
Bundesliga: New Balance to succeed Castore as equipment supplier of Bayer 04 Leverkusen from 2025-26

New Balance is to become the equipment supplier of Bayer 04 Leverkusen (Bundesliga) "on a long-term basis" from the 2025-26 season, announced the club on 13/02/2025. The American brand will spend between €6-7m a year with the club as part of this partnership, according to German media outlet…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 387699
• Published on 13/02/25 at 14:30
©  D.R.
"We're surprised by the way Ligue 1's biggest broadcaster is being treated" (Brice Daumin, DAZN)

"We were a little surprised at the way Ligue 1's biggest broadcaster is being treated. On the fringes of a working meeting with the Ligue de Football Professionnel (on 10/02/2025), we discovered, through our lawyers, that it was taking us to court. You never solve anything in court," said Brice…
Domain(s): Media
• Category(ies): Authorities, Professional leagues, Media, …
• Article # 387690
• Published on 13/02/25 at 13:40
©  Real Betis Balompié
Real Betis Balompié: Trainline (ticket platform) renews & becomes training kit sponsor until 2026-27

Trainline, a British train and coach ticket platform, has renewed and expanded its partnership with Real Betis Balompié (LALIGA EA Sports) by one season until 2027, and has also become the main training kit sponsor and pre-match kit sponsor for the club's men's, women's and futsal teams, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 387687
• Published on 13/02/25 at 13:00
©  D.R.
Paris FC: deal with Stade Français to play at the Stade Jean-Bouin from 2025-26 until at least 2029

"Stade Français Paris (Top 14) and Paris FC (Ligue 2 BKT) announce that they have reached an agreement that will make Jean-Bouin the home stadium of Paris FC, from the start of the 2025-26 season and at least until 2029, with Stade Français naturally remaining the resident club and main user,…
Domain(s): Clubs
• Category(ies): Clubs, Local authorities, Ticketing, …
• Article # 387650
• Published on 13/02/25 at 11:30
©  AELTC
Wimbledon: Tencent acquires exclusive broadcasting rights in China for the 2025-2027 cycle

Tencent, the Chinese internet services group, has acquired the exclusive broadcasting rights in China to the Wimbledon Grand Slam tournament over the 2025-2027 cycle (three editions), announced the All England Lawn Tennis Club (AELTC), which organises the tournament, on 11/02/2025. The…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions
• Article # 387607
• Published on 13/02/25 at 10:40
©  LFP
LFP: criteria for measuring clubs' environmental footprint included in the 2025-26 Club Licence

"A criterion on the collection and transmission of environmental data, to guarantee a better methodological framework", as well as "harmonisation of the criterion on the carbon footprint, to ensure more accurate and reliable monitoring of the environmental impact of clubs thanks to annual…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 387617
• Published on 13/02/25 at 10:00
©  D.R.
The Shift Project: football & rugby in France emit 2.2 million tCO2e per year (50% from transport)

Football and rugby, both professional and amateur, emit 2.2 million tonnes of CO2 equivalent (tCO2e) per year in France, "equivalent to the total emissions of the inhabitants of a town like Rennes (FRA)," according to The Shift Project, a public interest association founded in 2010 which describes…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Federations, …
• Article # 387612
• Published on 13/02/25 at 09:20
©  Roc Nation / X
Super Bowl 2025: a record $800m in advertising revenue for Fox in the United States

Fox has reported record advertising revenues of $800m (€774m) from the broadcast of the Super Bowl 2025 in the United States, announced the US audiovisual group on 12/02/2025. The 2024 edition, broadcast by CBS in the country, generated $695m (€673m) for the group owned by Paramount Global. For…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Media Audiences, Finance, …
• Article # 387604
• Published on 13/02/25 at 08:40
©  LFP
France/Ligue 1 TV rights: legal action launched by the LFP against DAZN for non-payment

"The Ligue de Football Professionnel has taken note of DAZN's unfounded refusal to honour its financial commitments. For its part, the LFP scrupulously respects all its contractual commitments and will do everything in its power to assert its rights. In particular, the LFP has decided to refer the…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Essentials Public Authorities & Regulations, Essentials Media, Authorities, …
• Article # 387591
• Published on 12/02/25 at 19:40
©  Williams
Formula 1: Atlassian (productivity software) title sponsor of Williams Racing from 2025

Atlassian, an Australian company specialising in software packages, is to become the main partner and title sponsor of the Williams Racing team from the 2025 season (beginning with the Australian Grand Prix, 14-16/03), which will be known as "Atlassian Williams Racing" as part of a multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 387580
• Published on 12/02/25 at 19:00