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©  Juventus FC
Juventus FC: adidas signs 10-year extension as equipment supplier (2027-2037, €40.8m/year)

The German brand adidas has renewed its contract as equipment supplier and "technical partner of all Juventus (Serie A Enilive) teams", for a period of 10 seasons from 2027-28 until 2036-37, announced the Turin club on 19/06/2025. The equipment supplier has been partnered with the Turin club…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 402441
• Published on 19/06/25 at 13:45
©  AC Milan
Serie A Enilive: an average of 30,463 spectators/game (-0.7%) & average fill rate of 84% in 2024-25

The 20 Serie A Enilive clubs recorded an average attendance of 30,463 spectators per match during the 2024-25 season, down slightly (-0.7%) on the 2023-24 season (30,685 spectators). This put the Serie A third among the European Top 5 leagues in terms of average attendance, just ahead of LALIGA EA…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 402391
• Published on 19/06/25 at 13:00
©  ESTAC Troyes
ESTAC Troyes: Puma succeeds Le Coq Sportif as equipment supplier from 2025-26

Puma is to become the new equipment supplier of Espérance Sportive Troyes Aube Champagne (Ligue 2 BKT) from the 2025-26 season as part of a "multi-year agreement," announced the club on 19/06/2025. The agreement covers the men's, women's and youth teams, "as well as all the club's staff.…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 402388
• Published on 19/06/25 at 11:30
©  Real Madrid CF / X
FIFA Club World Cup 2025: 3.23 million viewers for Real Madrid - Al-Hilal on Telecinco in Spain

Real Madrid CF (LALIGA EA Sports) - Al-Hilal (Roshn Saudi League) (1-1), on Matchday 1 in the group stage (Group H) of the FIFA Club World Cup 2025, drew an average of 3.23 million viewers on the private free-TV channel Telecinco (Mediaset España Group) in Spain on Wednesday 18/06/2025 (kick-off…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 402386
• Published on 19/06/25 at 10:40
©  AS Monaco FC
AS Monaco FC: Renault to continue as main shirt sponsor in Champions League until 2025-26

French car manufacturer Renault Group is to continue as a major partner (1st level) of AS Monaco FC (Ligue 1 McDonald's) and will continue to be the club's main shirt sponsor for its Champions League matches in 2025-26, announced the club on 18/06/2025. In addition to this visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 402358
• Published on 19/06/25 at 09:20
©  Real Betis Balompié
Real Betis: partnership extended with Hummel (2025-2035), with shirt production managed by the club

Real Betis Balompié (LALIGA EA Sports) have extended their partnership with Hummel for the next ten seasons (2025-2035) in order to adopt "a new business model" under which the Spanish club, accompanied by the Danish equipment manufacturer, will produce its shirts and textile merchandise…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 402311
• Published on 19/06/25 at 08:40
©  MASSIMILIANO GIORGESCHI / Mercury 13
Women's football: "Our goal is to have 5 clubs in the European Top 5 by 2026" (V.C. Reynal, Mercury 13)

"We're actively working to expand our portfolio of clubs. We've been open about our ambition to establish a presence in the top five leagues in Europe over the next two years. Our goal is to have five clubs in these leagues by the end of next year (2026). We're definitely considering France and…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Federations, …
• Article # 402190
• Published on 18/06/25 at 16:00
©  Premier League
Amazon: first acquisition of sports rights in the Netherlands with the Premier League (2025-2028)

The American group Amazon has acquired the exclusive broadcasting rights, under sub-licence from the Swedish audiovisual group Viaplay, to 38 Premier League matches per season in the Netherlands over the 2025-2028 cycle (i.e. three seasons), announced the group on 17/06/2025. Amazon will…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 402252
• Published on 18/06/25 at 15:20
©  UEFA / X
UEFA Euro U21 Championship 2025: 214,000 viewers for France - Poland on W9 (audience share: 1.9%)

France - Poland (4-1), the Bleuets' third game in the group phase (Group C) of the UEFA Euro Under-21 Championship 2025 (held in Slovakia from 11-28/06/2025), drew an average of 214,000 viewers on the free DTT channel W9 (M6 group) in France on Tuesday 17/06/2025 (kick-off at 18:00 CET), according…
Domain(s): Media
• Category(ies): Media, Media Audiences, France
• Article # 402239
• Published on 18/06/25 at 14:30
©  Borussia Dortmund
Bundesliga: an average of 38,657 spectators per game (-2%) & a 97.1% stadium fill rate in 2024-25

The 18 Bundesliga clubs recorded an average of 38,657 spectators per match during the 2024-25 season, down 2% compared to the 2023-24 season (39,502 spectators). However, this decline can be explained by the lower overall commercial capacity of the stadiums compared to the previous season (mainly…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 402212
• Published on 18/06/25 at 13:40