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©  ABinBev
IOC: AB InBev extends as a worldwide partner via its alcohol-free beer Corona Cero until 2032

Belgian brewery group AB InBev has extended as a worldwide partner (member of the "TOP" programme) of the International Olympic Committee for a further Olympiad, from 2029 to 2032, announced the IOC on 24/02/2025. This partnership now covers the Alps 2030 (winter) and Brisbane 2032 (summer…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 388898
• Published on 24/02/25 at 16:30
©  Mercedes-AMG Petronas F1 Team
Sponsorship: Mercedes F1 Team, All Blacks, Tottenham... Ineos cuts back on its commitments

Mercedes-AMG Petronas F1 Team presented its single-seater livery for the 2025 FIA Formula 1 World Championship season at an event organised by the FOM at the O2 Arena in London (ENG) on 18/02/2025. New for this season, the grey and black W16 will no longer feature the 'Ineos' logo and red…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Finance, …
• Article # 388881
• Published on 24/02/25 at 15:35
©  Premier Sports / X
United Kingdom: Premier Sports to broadcast the semi-finals & final of the 2024-25 Copa del Rey

Premier Sports has acquired exclusive UK broadcasting rights from the RFEF for the semi-finals and final of the 2024-25 Copa del Rey Mapfre, announced the British pay-TV group on 21/02/2025. Premier Sports will broadcast the first and second legs of the semi-finals between FC Barcelona and Club…
Domain(s): Media
• Category(ies): Federations, Media, Rights Acquisitions, …
• Article # 388873
• Published on 24/02/25 at 14:50
©  LinkedIn
Ligue 1 TV rights: "DAZN probably won't go beyond the second year of its contract" (E. Durand, DWF)

"While DAZN's management say they're in it for the long haul, recent actions don't seem to be sending the same message. The most likely situation is that DAZN will not go beyond the second year of its contract. In any case, this is a situation for which it is essential to be prepared. 01/12/2025…
Domain(s): Media
• Category(ies): Essentials Media, Authorities, Professional leagues, …
• Article # 388850
• Published on 24/02/25 at 13:55
©  France Rugby / X
Rugby/6 Nations: 5.9 million viewers for Italy - France on France 2

Italy - France (24-73), on Matchday 3 of the Guinness 6 Nations 2025, drew an average of 5.9 million viewers on the French public TV channel France 2 (France Télévisions) on Sunday 23/02/2025 (kick-off at 16:00 CET), according to data from the audience measurement institute Médiamétrie. This…
Domain(s): Media
• Category(ies): Media, Media Audiences, France
• Article # 388836
• Published on 24/02/25 at 13:00
©  NFL
Sports betting: $147.91bn in bets & $13.7bn in revenue for the sector in the USA in 2024

Sports betting generated record revenues of $13.71bn (€13.1bn) in the United States in 2024, up 24.5% on 2023 ($11bn/€10.5bn), according to the annual report by the American Gaming Association (AGA), the US gambling industry's main lobby group, published on 19/02/2025. The report is based on…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication, Betting, …
• Article # 388818
• Published on 24/02/25 at 11:30
©  Paris SG
2024-25 Ligue 1 McDonald's: attendance on Matchday 23 (28,840 spectators on average per game)

Matchday 23 of the 2024-25 Ligue 1 McDonald's season drew an average of 28,840 spectators per game from Friday 21 to Sunday 23/02/2025. The average stadium fill rate was 83.5%. Olympique Lyonnais - Paris Saint-Germain (2-3), the final game of the matchday (kick-off at 20:45 CET), was the match…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 388798
• Published on 24/02/25 at 10:40
©  FC Barcelone / X
2024-25 LALIGA EA Sports: 996,000 viewers for Las Palmas - FC Barcelona on Movistar LALIGA

UD Las Palmas - FC Barcelona (0-2), on Matchday 25 of the 2024-25 LALIGA EA Sports season, drew an average of 996,000 viewers on the two Movistar LALIGA (Telefonica Group) pay-TV channels that broadcast the match in Spain (811,000 and 185,000 viewers respectively) on Saturday 22/02/2025 (kick-off…
Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 388786
• Published on 24/02/25 at 10:00
©  DAZN
Refereeing/Pablo Longoria's comments: SAFE & Ligue 1 referees to sue for defamation

"Last night, the word corruption was used, which means that a milestone has been passed. We find this unacceptable. As a result, all the central referees in Ligue 1 will be going to their regional public prosecutor tomorrow (Monday) to file a complaint for defamation following these remarks," said…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Federations, Social partners, …
• Article # 388778
• Published on 24/02/25 at 09:20
©  BVB
2024-25 Bundesliga: attendance on Matchday 23 (42,460 spectators on average per game)

Matchday 23 of the 2024-25 Bundesliga season drew an average of 42,460 spectators per game from Friday 21 to Sunday 23/02/2025. The average stadium fill rate was 95.2%. Borussia Dortmund - 1. FC Union Berlin (6-0), on Saturday 22/02 (kick-off at 18:30 CET), was the match that posted the best…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 388772
• Published on 24/02/25 at 08:40