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©  UEFA
UEFA: Schwarz Group (GER) first strategic partner; subsidiary Lidl sponsor of Euro 2028

Schwarz Group (GER) has become UEFA’s first “strategic partner” through its subsidiaries Lidl (retail) and PreZero (waste management) "to advance grassroots football, promote healthy lifestyles and deliver circular economy solutions in European football" as part of a “long-term” agreement…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 434453
• Published on 18/03/26 at 09:00
©  Sprite
NBA: Sprite (Coca-Cola) replaces Starry (PepsiCo) as official global soft drink partner

Sprite, a lemon-lime soft drink brand of The Coca-Cola Company, has become the official global soft drink partner of the National Basketball Association (NBA), marking its return under a multiyear global partnership, announced the NBA and The Coca-Cola Company on 17/03/2026. The agreement comes…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 434418
• Published on 17/03/26 at 18:00
©  FIFA
FIFA/2026 World Cup: YouTube named preferred platform, broadcasters allowed to stream matches

FIFA has entered into a partnership with YouTube (Google/Alphabet), which has become its "preferred platform" for the 2026 World Cup, announced the international body on 17/03/2026. As part of this "innovative" partnership, the partner broadcasters will be able to stream the first 10 minutes of…
Domain(s): Media
• Category(ies): Essentials Media, International authorities, Media, …
• Article # 434448
• Published on 17/03/26 at 17:30
©  adidas
UEFA: tender launched for official match ball supplier for men’s club competitions from 2027-28

UC3 has launched a tender process for the supply of official match balls for UEFA men’s club competitions from the 2027-28 season, announced the joint-venture on 13/03/2026. Interested parties are invited to submit their offers by 24/03/2026 at 15:00 CET. The tender process is being managed by…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 434363
• Published on 17/03/26 at 16:00
©  Olympique de Marseille
2025-26 Ligue 1 McDonald’s: average of 18,291 season ticket holders per club, 48,000 for OM

The 18 Ligue 1 McDonald's clubs have a total of 329,238 season ticket holders in 2025-26, an average of 18,291 per club, a slight increase (1.5%) compared with the 2024-25 season (18,018). The French top flight ranks last among the European Top 5 leagues in this regard, behind Serie A Enilive…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 434355
• Published on 17/03/26 at 15:00
©  FC Inter Milan
2025-26 Serie A Enilive: Matchday 29 attendance (27,301 spectators on average per game)

Matchday 29 of the 2025-26 Serie A Enilive season drew an average of 27,301 spectators per game, from Friday 13 to Monday 16/03/2026. The average stadium fill rate was 77%. FC Inter Milan - Atalanta BC (1-1), on Saturday 14/03 (kick-off at 15:00 CET), was the match that posted the highest…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 434308
• Published on 17/03/26 at 14:00
©  TotalEnergies AFCON 2025
TotalEnergies AFCON 2025: viewership up 61% according to preliminary data (CAF)

"Preliminary research numbers released by independent research agencies have shown a 61% growth in viewership for the TotalEnergies CAF Africa Cup of Nations Morocco 2025, making AFCON one of the biggest growing sporting properties globally," announced the Confederation of African Football on…
Domain(s): Media
• Category(ies): International authorities, Media, Media Audiences
• Article # 434301
• Published on 17/03/26 at 13:00
©  Real Madrid CF
2025-26 LALIGA EA Sports: Matchday 28 attendance (35,268 spectators on average per game)

Matchday 28 of the 2025-26 LALIGA EA Sports season drew an average of 35,268 spectators per game, from Friday 13 to Monday 16/03/2026. The average stadium fill rate was 81.4%. Real Madrid CF - Elche CF (4-1) on Saturday 14/03 (kick-off at 21:00 CET) was the match that posted the highest…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 434280
• Published on 17/03/26 at 12:00
©  Club Atlético de Madrid
Atlético de Madrid: partnership with Veritran (tech) to develop a new app and optimise digital experience

Veritran, an Argentinian tech company, has become an official supplier of Club Atlético de Madrid (LALIGA EA Sports) to develop its new official app, announced the club on 16/03/2026. "The new app will replace the current one, offering a faster, more personalised and unified experience within a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 434251
• Published on 17/03/26 at 11:00
©  Chelsea FC
Premier League: £10.75m fine for Chelsea for breaches committed under Abramovich

Chelsea FC (Premier League) has been handed two fines totalling £10.75m (€12.4m), in addition to an immediate Academy transfer ban and a suspended ban for its first team, announced the Premier League on 16/03/2026. This decision sanctions a series of breaches committed by the London club when…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, International authorities, …
• Article # 434297
• Published on 17/03/26 at 10:00