Archives May, 2026 (page 2/18)

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New Balance: James Frapwell (ex-Clarks) appointed head of marketing, global football

James Frapwell has been appointed head of marketing, global football at American sportswear company New Balance, he announced on LinkedIn on 28 May 2026. The British executive joins the manufacturer after 13 years with English footwear company Clarks. Across European Top 5, New Balance is the…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 442655
• Published on 29/05/26 at 10:00

Stade Brestois 29: 2026-27 season ticket prices stable, between €170 and €750

Stade Brestois 29 have launched their renewal campaign to attend the 17 matches of the 2026-27 Ligue 1 McDonald's at Stade Francis-Le-Blé (15,312 capacity) at prices stable compared with 2025-26 and ranging from €170 to €750 (excluding discounts and hospitality), on 26 May 2026. 2025-26 season…

Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 442644
• Published on 29/05/26 at 09:00

Ligue 1 McDonald’s: Auchan (retail) extends as RC Lens main shirt sponsor for five seasons (2026-2031)

Auchan, a French retail company, has extended as RC Lens (Ligue 1 McDonald's) main shirt sponsor for five additional seasons (2026-2031), the club announced on 28 May 2026. The extension was negotiated by Sportfive. The company, headquartered in Villeneuve-d’Ascq, around 40 kilometres from…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 442626
• Published on 28/05/26 at 18:12

Champions League/Paris SG - Arsenal FC final: events in Budapest, Paris and London

Paris Saint-Germain (Ligue 1 McDonald’s) and Arsenal FC (Premier League) will face off in the 2025-26 Champions League final on Saturday 30 May 2026 at 18:00 local time at the Puskás Aréna (67,889 capacity) in Budapest (Hungary). As every year, UEFA will set up its “Champions Festival” in the…

Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 442573
• Published on 28/05/26 at 17:00

Ballon d’Or: 70^th ceremony to be staged in London for the first time on 26 October 2026

The 70^th Ballon d’Or ceremony, co-organised by France Football (Amaury Group) and UEFA, will take place in London (England) for the first time on Monday 26 October 2026, the organisers announced on 28 May 2026. The decision was made as a tribute to England international Stanley Matthews, the…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Public Authorities & Regulations, Essentials Sponsors & Partners, International authorities, …
• Article # 442591
• Published on 28/05/26 at 16:00

Germany/DFB: partnership with Targobank extended to the men’s national teams (2026-2030)

The German bank Targobank has extended its agreement as an official partner of the Deutscher Fussball Bund for four additional seasons (2026-2030), the federation announced on 28 May 2026. The company, owned by Crédit Mutuel and already a partner of the federation as the official bank of the…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 442576
• Published on 28/05/26 at 15:00

AS Monaco: 2026-27 season ticket prices between €185 and €1,229; a cancellation insurance introduced

AS Monaco FC (Ligue 1 McDonald's) have launched their 2026-27 season ticket campaign for the 17 French top flight matches and the three Conference League league-phase matches, as well as the play-off match, at Stade Louis-II (17,000 capacity), with prices ranging from €185 to €1,229, excluding…

Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 442535
• Published on 28/05/26 at 14:00

2025-26 Serie A Enilive/Italy: average of 7.3 million viewers per matchday on Sky and DAZN (+13%)

Serie A Enilive recorded an average cumulative audience of 7.3 million viewers per matchday on DAZN and Sky Italia channels in Italy during the 2025-26 season, up 13% compared with the 2024-25 campaign, Lega Serie A announced during the presentation of its end-of-season review on 26 May…

Domain(s): Media
• Category(ies): Essentials Media, International authorities, Professional leagues, …
• Article # 442515
• Published on 28/05/26 at 13:00

US Soccer: Boss (clothing) official partner of the men’s national team at the 2026 World Cup

Boss, a brand of the German clothing and fashion group Hugo Boss, has become an official partner of US Soccer and the official businesswear attire provider of the men’s national team ahead of the 2026 World Cup, both parties announced on 27 May 2026. Under this agreement, the team’s players and…

Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 442510
• Published on 28/05/26 at 12:00

Liverpool FC: partnership extended with Wasabi (cloud) to optimise content strategy using AI

Wasabi Technologies, an American cloud services provider, has extended as official partner (2^nd level) of Liverpool FC (Premier League) beyond the 2025-26 season, the club announced on 27 May 2026. Wasabi first entered into a partnership with the English club on 23 February 2022. As part of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 442484
• Published on 28/05/26 at 11:00