Archives July, 2026 (page 17/23)

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©  D.R.

Esports World Cup: over 100 international broadcasting partners with DAZN as global broadcaster

The 2026 Esports World Cup has more than 100 international broadcasting partners, including the OTT platform DAZN, the competition’s global free-to-air broadcaster, the Esports Foundation announced on 8 July 2026. In total, more than 7,000 hours of live programming will be produced throughout…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 447815
• Published on
©  FIFA

FIFA / 2026 World Cup: 6.26 million cumulative spectators before the quarter-finals

A total of 6,259,584 spectators have attended matches at the 2026 World Cup ahead of the quarter-finals, which begin with France - Morocco on 9 July, for an average fill rate of 99.7%, FIFA, the tournament organiser, announced on 8 July 2026. That figure has been reached after 96 matches: the…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Ticketing, …
• Article # 447791
• Published on
©  Udinese Calcio

Serie A Enilive: bet365 extends as sleeve sponsor of Udinese Calcio for two seasons (2026-2028)

British sports betting operator bet365, through its live sports scores platform bet365 Scores, has extended its sleeve sponsorship of Udinese Calcio (Serie A Enilive) for two seasons (2026-2028), the club announced on 08 July 2026. bet365 already featured on the sleeve of the Udinese shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447770
• Published on
©  Rodolfo Molina / Euroleague

Euroleague: up to eight franchises planned as process attracts "€1.2bn in potential investment"

Euroleague Basketball officially launched its franchise award process, which provides for up to eight new franchises for the 2027-28 season, the European governing body announced on 7 July 2026. These franchises take the form of permanent licences granted to clubs, guaranteeing them long-term…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Authorities, International authorities, …
• Article # 447683
• Published on
©  Genoa CFC

Genoa CFC: 2026-27 season ticket prices increase to between €255 & €1,350

Genoa CFC (Serie A Enilive) have launched their season ticket campaign for the 19 matches of the 2026-27 Italian top flight at Stadio Luigi Ferraris (36,348 capacity), with prices ranging from €255 to €1,350 (excluding hospitality and discounts), up from €245-1,250 in 2025-26, on 6 July 2026. The…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Marketing - Communication, …
• Article # 447712
• Published on
©  D.R.

Toulouse FC: Casadora (real estate) replaces LP Promotion as main shirt sponsor from 2026-27

Casadora, a premium co-ownership brand of Groupe Ramos, a Toulouse-based company specialised in real estate and hospitality, has become a major partner (1st level) and the main shirt sponsor of Toulouse FC (Ligue 1 McDonald's) from the 2026-27 season, the two parties announced on 30 June 2026. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 447680
• Published on
©  Euroleague

Euroleague Basketball: launch of new digital platform to "accelerate the future of European basketball"

Euroleague Basketball has unveiled its new digital platform, Euroleague Basketball+, "designed to unite, strengthen and accelerate the future of European club basketball," the body announced on 8 July 2026. This new service "aims to reduce fragmentation across the basketball landscape while…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, International authorities, Professional leagues, …
• Article # 447689
• Published on
©  RBFA

2026 World Cup / FIFA: Belgian federation "will continue to pursue the case (Balogun) off the pitch"

"The Royal Belgian Football Association (RBFA) is convinced that international football must be governed by a disciplinary and governance framework fully compliant with the principles of legal certainty, transparency, equal treatment and fair play. It will continue to pursue the ongoing case with…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, Refereeing, …
• Article # 447692
• Published on
©  AFC Bournemouth

Premier League: MrQ (online casino) sleeve sponsor of AFC Bournemouth for three seasons (2026-2029)

MrQ, a Malta-based online casino platform, has become the sleeve sponsor of AFC Bournemouth (Premier League) under a "multi-year partnership" from the 2026-27 season onwards, the club announced on 8 July 2026. The sleeve sponsorship agreement covers only the men's team, while the brand will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 447673
• Published on
©    LinkedIn

Olympique Lyonnais: "Clubs have become marketing platforms serving brands" (T. Chatelard)

"The long-term sustainability of a partnership rests on three key pillars. First and foremost, our ability to address our partners’ objectives: today, clubs have become marketing platforms serving brands. We must then ensure that the partnership evolves in line with those objectives, because a…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 447611
• Published on