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©  Aston Villa FC
Premier League: Betano (sports betting) becomes Aston Villa’s sleeve sponsor from 2026-27

Betano, the sports betting brand of Greek group Kaizen Gaming, has extended its partnership with Aston Villa FC (Premier League) and will become the club’s sleeve sponsor from the 2026-27 season, Aston Villa announced on 23 July 2026. The bookmaker retains its status as a principal partner …
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 449226
• Published on 24/07/26 at 12:00
©  Real Betis Balompié
Deal Tracker: Real Betis, CA Osasuna, Bologna FC, Parma Calcio… the latest sponsorship deals in football

• Ebury, a UK fintech offering financial solutions for businesses, has become an official partner of Real Betis Balompié (LALIGA EA Sports) for two seasons (2026-2028). • BGame, a digital media platform specialising in sports and entertainment, has become a top sponsor of Bologna FC 1909 (Serie…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 449206
• Published on 24/07/26 at 11:00
©  Juventus FC
Serie A Enilive: bet365 becomes official partner of Juventus FC from 2026-27

British sports betting operator bet365, through its live sports scores platform bet365 Scores, has become an official partner of Juventus FC (Serie A Enilive) from the 2026-27 season, the club announced on 23 July 2026. "Through bet365 Scores, users will be able to follow their favourite team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449215
• Published on 24/07/26 at 10:00
©  Los Angeles Lakers
Los Angeles Lakers: Albert (finance) replaces Bibigo (prepared meals) as jersey patch sponsor ($30m/year)

Albert, a personal finance app, has become the Los Angeles Lakers' (NBA) jersey patch sponsor from the 2026-27 season, the California franchise announced on 17 July 2026. The sponsorship is reportedly worth $30m (€26m) per year, according to US media outlet ESPN. Albert succeeds South Korean…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449208
• Published on 24/07/26 at 09:00
©  RC Strasbourg Alsace
RC Strasbourg Alsace: Winamax (betting) extends as sole main shirt sponsor for two seasons (2026-2028)

French sports betting operator Winamax has extended as main shirt sponsor of RC Strasbourg Alsace (Ligue 1 McDonald's) for a further two seasons, covering the 2026-2028 cycle, the club announced on 23 July 2026. • Winamax was already the main sponsor of RCSA over the 2020-2026 period, but only…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449191
• Published on 23/07/26 at 18:00
©  ESTAC Troyes
ESTAC Troyes: Etihad Airways to replace Groupe Amplitude (car sales) as main shirt sponsor from 2026-27

Emirati airline Etihad Airways has become the main shirt sponsor of ESTAC Troyes, promoted to Ligue 1 McDonald's, under a multi-year agreement from the 2026-27 season onwards, the club announced on 23 July 2026. Etihad Airways takes over from Groupe Amplitude (online car sales), which had been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 449186
• Published on 23/07/26 at 17:30
©  CAF
"The African national teams have made history at the 2026 World Cup" (P. Motsepe, CAF)

"Significant progress and successes were achieved by the African national teams at the 2026 World Cup and I am very proud of their performances. The 9 that qualified from the group stage to the Round of 32 made history, as this is 90% of the African national teams that participated, and is the…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Game - pitch, Marketing - Communication, …
• Article # 449177
• Published on 23/07/26 at 17:00
©  Lega Serie A
Italy / Lega Serie A: Philadelphia (Mondelez) partnership extended to Fantacalcio (fantasy football)

Philadelphia, a soft cheese spread brand belonging to the American group Mondelēz International, has extended its partnership with Lega Serie A to the Fantacalcio fantasy football game, in which the Italian league owns a 51% stake, the body announced on 23 July 2026. The brand, which had…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Digital, …
• Article # 449175
• Published on 23/07/26 at 16:00
©  DAZN
UEFA / Spain: DAZN to broadcast 500 international matches (Nations League, qualifiers) until 2028

DAZN has acquired, from UEFA via the agency CAA Eleven, the broadcasting rights to more than 500 matches involving European national teams in Spain until 2028, the OTT platform announced on 23 July 2026. The agreement covers UEFA Nations League matches (group stage and finals), the Euro 2028…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Digital, …
• Article # 449170
• Published on 23/07/26 at 15:00
©  Liverpool FC
Liverpool FC: 432 lifetime bans linked to ticket touting in 2025-26, £1.2m in assets seized

Liverpool FC (Premier League) announced that they had stepped up their fight against ticket touting in collaboration with Merseyside Police on 22 July 2026. More than £1.2m (€1.4m) in assets linked to organised ticket touting networks have been seized or frozen as part of investigations…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Legal, …
• Article # 449145
• Published on 23/07/26 at 13:00