Archives September, 2026 (page 13/23)

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UEFA: Booking.com extends sponsorship of national team competitions, including Euro 2028

Booking.com, a Dutch hotel booking platform, has extended its partnership as an official sponsor of UEFA national team competitions, including Euro 2028 and Women's Euro 2029, the European governing body announced on 14 September 2026. The platform has been a UEFA partner since 2018 and will…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 453513
• Published on 15/09/26 at 10:00

Real Betis: fan-designed shirt selected by 27,000 supporters and dedicated to forest fire prevention

Real Betis Balompié (LALIGA EA Sports) has unveiled a fourth shirt for the 2026-27 season, selected through a vote involving more than 27,000 supporters of the Seville-based club, on 12 September 2026. The Spanish club, in partnership with kit supplier Hummel, launched a competition in early…

Domain(s): Clubs
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 453457
• Published on 15/09/26 at 09:00

Puma: Matthias Baeumer, chief commercial officer since April 2025, to step down on 30 September 2026

Matthias Baeumer, chief commercial officer of Puma, will step down from his position on 30 September 2026, the German sportswear company announced on 11 September 2026. The departure is due to "personal reasons," the brand said. Baeumer, who has been with Puma for 19 years and started at the…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 453449
• Published on 14/09/26 at 18:00

Premier League: Omar Shaikh promoted to newly created chief revenue officer role at Arsenal FC

Omar Shaikh has been promoted to the newly created role of chief revenue officer at Arsenal FC (Premier League), the club announced on 14 September 2026. "As part of this appointment, Omar will join our executive team and take on an expanded remit across the club’s revenue-generating functions…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Finance, …
• Article # 453438
• Published on 14/09/26 at 17:00

Premier League: Shuffle (sports betting) sleeve sponsor of Sunderland AFC from the 2026-27 season

Shuffle, a gambling, casino and sports betting platform specialising in cryptocurrency payments, has become the shirt sponsor of Sunderland AFC (promoted to the Premier League) under a multi-year agreement starting from the 2026-27 season, the club announced on 12 September 2026. As part of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 453403
• Published on 14/09/26 at 16:00

Serie A Enilive: Andrea Fabris appointed CEO of US Sassuolo Calcio

Andrea Fabris has been appointed CEO of US Sassuolo Calcio (Serie A Enilive), the club announced on 12 September 2026. The Italian executive has therefore joined Sassuolo’s Board of Directors, which comprises president Carlo Rossi, Marco Squinzi (vice-president and director) and Veronica…

Domain(s): Clubs
• Category(ies): Clubs, Governance, Italy
• Article # 453412
• Published on 14/09/26 at 15:00

2026-27 LALIGA EA Sports: 741,000 viewers for Levante UD - FC Barcelona on Movistar LALIGA

Levante Union Deportiva - FC Barcelona (2-4), on Matchday 5 of the 2026-27 LALIGA EA Sports season, drew an average of 741,000 viewers on the pay-TV channel LALIGA por M+ (Movistar, Telefónica Group) in Spain, on Sunday 13 September 2026 (kick-off at 16:15 CET), according to data from the audience…

Domain(s): Media
• Category(ies): Media, Media Audiences, Spain
• Article # 453424
• Published on 14/09/26 at 14:00

2026-27 Ligue 1 McDonald's: Matchday 4 attendance (22,536 spectators on average per game)

Matchday 4 of the 2026-27 Ligue 1 McDonald's season drew an average of 22,536 spectators per game, from Friday 11 to Sunday 13 September 2026. The average fill rate was 88.4%. LOSC Lille - ESTAC Troyes (2-0), on Sunday 13 September (kick-off at 15:00 CET) was the match that posted the highest…

Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 453379
• Published on 14/09/26 at 13:00

LALIGA: "unprecedented strategic agreement" with Canal+ to fight piracy across nearly 50 countries

LALIGA and Canal+ Group have signed an "unprecedented strategic agreement" to fight piracy of sports broadcasts in nearly 50 countries across Europe, sub-Saharan Africa and Haiti, they announced on 11 September 2026. "Canal+ and LALIGA will pool their expertise, technologies, as well as their…

Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 453383
• Published on 14/09/26 at 12:00

Serie A: Udinese first club to apply the UEFA sustainability manual to a football match

Udinese Calcio will become "the first club to use the UEFA Football Event Sustainability Manual" for their home fixture against Cagliari Calcio on Matchday 5 of the 2026-27 Serie A Enilive season on Saturday 19 September, the club announced on 11 September 2026. The initiative will take the…

Domain(s): Clubs
• Category(ies): Clubs, International authorities, Marketing - Communication, …
• Article # 453360
• Published on 14/09/26 at 11:00