Archives September, 2026 (page 11/23)

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Juventus FC: more than 2 million visitors to club museum since opening in 2012

The Juventus Museum, Juventus FC’s (Serie A Enilive) museum located next to the Allianz Stadium (41,507 capacity), has welcomed more than two million visitors since opening on 16 May 2012, the Turin club announced on 16 September 2026. The two-millionth visitor was welcomed by Claudio…

Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Italy
• Article # 453816
• Published on 17/09/26 at 10:00

Formula 1 / 2027 calendar: 24 Grands Prix and 10 Sprints, starting in Bahrain from 12 to 14 March 2027

24 Grands Prix and a record 10 Sprint races are on the programme for the 2027 FIA Formula 1 World Championship season, the Fédération Internationale de l’Automobile and Formula One Group announced on 16 September 2026. The 2027 Bahrain Grand Prix, held at the Sakhir circuit from 12 to 14 March…

Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Game - pitch, Marketing - Communication
• Article # 453807
• Published on 17/09/26 at 09:00

Media / US: Netflix, YouTube and Amazon form a coalition in support of sports streaming

Netflix and YouTube (Google), as well as the Amazon group (owner of Prime Video) have joinined forces to create the "Streaming Access and Choice Alliance" (SACA) in the United States, TechNet, a technology-focused group that will also lead the coalition, announced on 14 September 2026. "We…

Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 453798
• Published on 16/09/26 at 18:00

Crystal Palace: running at the heart of training kit partnership with Brooks (footwear) from 2026-27

Brooks Running, an American sports footwear manufacturer, has become the training kit sponsor of Crystal Palace FC (Premier League) from the 2026-27 season, the club announced on 14 September 2026. This is the brand's first major sponsorship deal in football, following a partnership with…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 453795
• Published on 16/09/26 at 17:00

US Open 2026: best audience ever for the men’s final on ABC (ESPN) in the US (3.2 million)

The men’s final of the 2026 US Open Grand Slam, won by Germany’s Alexander Zverev against America’s Ben Shelton (6-3, 7-6, 5-7, 6-2), drew an average of 3.2 million viewers on the free-TV channel ABC in the United States on Sunday 13 September 2026 (starting at 14:00, Eastern time), according to…

Domain(s): Media
• Category(ies): Media, Media Audiences, North America
• Article # 453755
• Published on 16/09/26 at 16:00

Manchester City FC: partnership extended with Qualtrics (tech) to enhance the fan experience

Qualtrics, an American company specialised in experience management software, has extended as global partner of Manchester City FC (Premier League) from the 2026-27 season, the club announced on 15 September 2026. The two parties have been linked since the 2021-22 season, when Qualtrics began…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 453760
• Published on 16/09/26 at 15:00

2026-27 Ligue 1 McDonald’s: LOSC - ESTAC sets record "linear TV" audience on CCTV in China

LOSC Lille - ESTAC Troyes (2-0), on Matchday 4 of the 2026-27 Ligue 1 McDonald’s, has recorded the "highest linear TV audience" for a French top-flight match in China, the Ligue de Football Professionnel told News Tank. The match, played on Sunday 13 September 2026 (kick-off at 15:00 CET, 21:00…

Domain(s): Media
• Category(ies): Professional leagues, Media, Media Audiences, …
• Article # 453737
• Published on 16/09/26 at 14:00

2026 World Cup: 94% of total player value concentrated among European-based players

European-based footballers account for 94% of the total value of players who took part in the 2026 World Cup, won by Spain, "highlighting Europe’s role as an employment hub for football’s global workforce," according to a report produced by FIFPRO Europe and Football Benchmark via their Player IQ…

Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Federations, …
• Article # 453719
• Published on 16/09/26 at 13:00

Rugby / 2027-2029 World Cups in Australia: Visa replaces Mastercard as principal partner

Visa, an American group specialised in payment solutions, has become the official payment technology partner of the Rugby World Cup as a "principal partner" of the men’s 2027 and women’s 2029 editions to be held in Australia, World Rugby announced on 14 September 2026. As part of the…

Domain(s): Sponsors & Partners
• Category(ies): Federations, International authorities, Sponsors - Partners, …
• Article # 453573
• Published on 16/09/26 at 12:00

SL Benfica: adidas extends as equipment supplier and acquires training centre naming rights (2027-2033)

adidas has extended as equipment supplier of SL Benfica (Liga Portugal Betclic) for a further six seasons, through 2032-33, the club announced on 14 September 2026. The German brand was a partner of the Portuguese club between 1983 and 1990 (seven seasons) and returned for the 1997-98 season…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 453677
• Published on 16/09/26 at 11:00