Archives 2026 (page 113/210)

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FIFA/2026 World Cup: partnership with adidas' adiClub programme to offer rewards (including tickets)

The FIFA Rewards and adiClub (adidas) membership programmes have partnered for the 2026 World Cup, the international football federation announced on 18 May 2026. Users who link their FIFA Rewards and adiClub accounts will benefit from a range of advantages on both platforms, including bonus…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 441981
• Published on 22/05/26 at 13:00

Germany/DFB: partnership with Flyeralarm (printing) extended to the men's national team (2026-2030)

Flyeralarm, a German company specialised in online printing solutions for companies, has extended its partnership with the Deutscher Fussball Bund (DFB) for a further four seasons (2026-2030), the body announced on 22 May 2026. For this new cycle, the brand is extending its existing agreement…

Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 441973
• Published on 22/05/26 at 12:05

Women’s Bundesliga: record 653,750 spectators in 2025-26 following expansion from 12 to 14 clubs

The 2025-26 Google Pixel Frauen-Bundesliga season set a new cumulative attendance record, with a total of 653,750 spectators in the stadiums, for an average of 3,592 per match, the Deutscher Fussball Bund announced on 20 May 2026. The previous record dated back to the 2023-24 season, with an…

Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Federations, …
• Article # 441942
• Published on 22/05/26 at 11:00

2026 World Cup/Spain: a “Plaza Selección” in Madrid, “Casas España” in the USA and Mexico

"Spain’s federation will transform Plaza de Colón in Madrid (ESP) into a major gathering place for national team supporters. Under the name ”Plaza Selección,” a spectacular venue will be set up where fans will be able to watch Spain’s matches live during the World Cup and experience the tournament…

Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Legal, Marketing - Communication, …
• Article # 441928
• Published on 22/05/26 at 10:15

World Rugby: 2026-2031 strategy targets USA to accelerate economic growth

World Rugby unveiled a six-year strategic plan (2026-2031) built around a vision of "Powering Rugby, Uniting the Game and Enriching Lives" on 21 May 2026. The strategy follows consultation "with member unions, regions and other key stakeholders" and was unanimously approved by the World Rugby…

Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, International development, …
• Article # 441907
• Published on 22/05/26 at 09:00

Paris SG: “Ici C’est Paris La Maison” venue in Los Angeles from 11-14/06 and New York from 17-21/06

Paris Saint-Germain (Ligue 1 McDonald's) will roll out its “Ici C’est Paris La Maison” experiential venue in the United States in June 2026, first in Los Angeles (California) from 11 to 14 and then in New York from 17 to 21, the club announced on 21 May 2026. The concept will be hosted at the…

Domain(s): Clubs
• Category(ies): Clubs, International development, Marketing - Communication, …
• Article # 441883
• Published on 21/05/26 at 18:00

2026 World Cup: "Soccer Celebrations" organised by MLS clubs during the event in North America

Major League Soccer and its clubs have partnered to organise "Soccer Celebrations" in North America during the 2026 World Cup, the North American league announced on 19 May 2026. Among the activations put in place as part of this initiative: • the presence of the New York Red Bulls and New…

Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Activation, …
• Article # 441867
• Published on 21/05/26 at 17:00

UEFA: men’s national team competitions to undergo major changes after Euro 2028

Meeting in Istanbul (TUR), the UEFA Executive Committee approved new formats (similar to UEFA club competitions) for European men’s national team competitions after Euro 2028, "following a thorough review of the current UEFA men’s national team competition formats and extensive consultation with…

Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, International authorities, Game - pitch, …
• Article # 441840
• Published on 21/05/26 at 16:00

Crystal Palace FC: Temporal Technologies to replace Net88 (betting) as main shirt sponsor from 2026-27

Temporal Technologies, an American open-source software platform, will become Crystal Palace FC’s (Premier League) main shirt sponsor from the 2026-27 season under a multi-year agreement, the club announced on 21 May 2026. The deal also covers Crystal Palace’s youth teams. The company succeeds…

Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 441828
• Published on 21/05/26 at 15:00

UEFA: sustainability cooperation agreement with the Japanese Football Association

UEFA and the Japan Football Association (JFA) have signed a sustainability cooperation agreement, the European confederation announced on 20 May 2026. As part of the agreement, UEFA "will share knowledge and expertise" to support the Japanese federation’s Asu-Pass! initiative. The JFA is a…

Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, Marketing - Communication, …
• Article # 441783
• Published on 21/05/26 at 14:00