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©  AS Roma
"No league has done a better job with ticket pricing strategy than the Bundesliga" (M. Pannes, Roma)

"Clubs really have to get young fans into the building. And there is no league that has done a better job with the pricing strategy than the Bundesliga," stated Mark Pannes, the former CEO (March 2013 to January 2016) of the Stadio della Roma project for AS Roma (Serie A TIM), in a conference…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 73802
• Published on 25/07/16 at 09:09
Leicester City: Premier League trophy to be presented to fans in Los Angeles and Stockholm

Leicester City FC will allow its fans to be photographed next to the Premier League on the sidelines of its friendly matches in Los Angeles, California (against Paris Saint-Germain, on 30/08/2016) and Stockholm, Sweden (against FC Barcelona, on 03/08/2016). The day before each of these games, the…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 73782
• Published on 22/07/16 at 11:14
©  girondins.com
Ligue 1: Girondins Tour Puma 2016, 14 stages along the Atlantic coast with the club's supporters

FC Girondins de Bordeaux (Ligue 1) have organised, in partnership with their kit suppler Puma, a summer tour for the general public, from 31/07 to 16/08/2016. The 2016 edition of the event, organised every summer by Bordeaux since 2000, includes 14 stages, all located on the beaches of the…
Domain(s): Clubs
• Category(ies): Stadiums, Marketing - Communication, Sponsors - Partners
• Article # 73761
• Published on 22/07/16 at 10:30
©  Liverpool
Liverpool FC: club offers its fans the chance to create a pie that will be marketed at Anfield

Liverpool FC (Premier League) have launched a competition for fans to create a pie recipe dubbed the "Taste of Anfield", on 06/07/2016. The club set up this contest to celebrate the expansion of the Main Stand of Anfield, which will house 21,000 spectators in 2016-17, against 12,500 previously…
Domain(s): Clubs
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 73746
• Published on 22/07/16 at 09:20
©  OM
Olympique de Marseille: V. Labrune leaves the club, G. Ciccolunghi appointed chief executive

A new governance structure, with an executive board and a supervisory board, has been set up by Olympique de Marseille (Ligue 1), announced Margarita Louis-Dreyfus, owner of the club, on 20/07/2016. Giovanni Ciccolunghi (72 years old), a member of the board of Louis-Dreyfus Holding, has been…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 73751
• Published on 21/07/16 at 17:35
©  D.R.
Tottenham Hotspur: Champions League tickets two times cheaper than those of the Premier League

Tottenham Hotspur FC (Premier League) are selling a "Champions League pack" which includes the three matches that the club will play in the group stage of the 2016-17 Champions League, on 18/07/2016. In this package the club offers four rates, from £70 to £150 (€83 to €177), or between £23 and £50…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 73676
• Published on 21/07/16 at 10:48
Serie A: Lazio draw 11 only subscribers on the first day of the 2016-17 season ticket campaign

SS Lazio (Serie A TIM) registered 11 subscribers at the end of the first day of its season ticket campaign for the 2016-17 season, on 18/07/2016, reported the Italian newspaper Il Corriere dello Sport on 19/07/2016. Lazio play in the Stadio Olimpico in Rome (ITA), which has a capacity of more than…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 73660
• Published on 20/07/16 at 17:55
©  OM
Olympique de Marseille: Margarita Louis-Dreyfus could wait before selling the club (L'Équipe)

More than three months after the official sale of the club, the owner of Olympique de Marseille, Margarita Louis-Dreyfus, who initially wanted to sell quickly, could wait to receive offers both capable of ensuring the competitiveness of the club and also interesting financially, according to…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 73582
• Published on 20/07/16 at 11:19
©  FCB
Social networks: FC Barcelona have the largest following on social networks in the world (Forbes)

FC Barcelona (LaLiga) have the largest following on social networks, for a sporting club, in the world, according to a study by the American economic magazine Forbes, published on14/07/2016. The study was conducted from June 2015 to June 2016 using HookIt, a social network measuring tool, and…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 73512
• Published on 20/07/16 at 10:05
Fox Sports: three young Peruvians selected for an internship in Italy with Juventus

Three young Peruvian players, aged 8 to 14 years old, will participate in an internship in Italy organised by Juventus (Serie A TIM) from 23 to 30/07/2016, thanks to the programme "La Gran Oportunitad" (the great opportunity), organised by the American pay-TV group Fox Sports, in collaboration…
Domain(s): Clubs
• Category(ies): Agencies, Social Responsibility, Marketing - Communication
• Article # 73487
• Published on 20/07/16 at 09:25