Clubs: archives March, 2017

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Women's Champions League: 13,974 spectators for PSG - Bayern, record for the Paris women's team

Paris Saint-Germain - FC Bayern Munich, the second leg quarter-final match of the 2016-17 UEFA Women's Champions 2016-17 (4-0, PSG advanced 4-1 on aggregate) drew 13,974 spectators to the Parc des Princes (46,000 capacity), on Wednesday, 29/03/2017 (kick-off at 20:00 CET), which is a record crowd…

Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 90473
• Published on 31/03/17 at 16:59

Premier League: partnership between Manchester City and the 2017 edition "The Open" golf tournament

Manchester City FC (Premier League) have partnered with the British golf tournament "The Open", to be held from 16 to 23/07/2017 at the Royal Birkdale Club on 27/03/2017. Fans who purchase tickets for this tournament between 16/03 and 07/04/2017 with the promotional code "146^thOpenCity" on the…

Domain(s): Clubs
• Category(ies): Ticketing, Digital, Marketing - Communication, …
• Article # 90375
• Published on 31/03/17 at 10:30

Southampton FC: reduction of price for 2000 season tickets in 2017-18, other rates frozen

The price of 2000 Southampton FC (Premier League) season tickets will be lower in 2017-18 than the 2016-17 rate of these places, due to the creation of a family area in the Itchen South stand, announced the club at the presentation of its 2017-18 season ticket campaign on 28/03/2017.Prices for…

Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 90374
• Published on 31/03/17 at 10:00

Serie A TIM: AC Milan open an academy for 5-18 year olds in Houston (Texas, USA)

AC Milan (Serie A TIM) have launched an academy for young people aged 5 to 18 in Houston (Texas, USA), in partnership with Evolve Soccer, who specialises in coaching young soccer players, on 24/03/2017. This partnership extends for four years, and the "Houston AC Milan Academy" becomes the 18^th of…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 90347
• Published on 30/03/17 at 17:00

2.Bundesliga: association of VfB Stuttgart crosses the 50,000 member mark

The association of VfB Stuttgart (2.Bundesliga) crossed the 50,000 member mark, said the German club on 24/03/2017. "They were 20 who created the club VfB Stuttgart 1893 eV in 1893, which now corresponds to the number of new members per day," said the club. "The accession of the 50,000^th member is…

Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 90346
• Published on 30/03/17 at 16:14

Ligue 1: two AS Nancy-Lorraine fans watch game against Marseille in a Ford pickup on the sidelines

AS Nancy-Lorraine (Ligue 1) and the Ford dealership Saint-Christophe Lorraine have offered the opportunity for two Nancy fans to watch the home game against Olympique de Marseille (Matchday 34 of Ligue 1, the weekend of 22/04/2017) in a Ford Ranger pickup truck positioned on the sidelines of the…

Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 90298
• Published on 30/03/17 at 11:49

Sportem 2017: "We want to target the 'entertainment enthusiasts': Millennials" (S. Vigato, Juventus)

"Juventus is the top club in Italy, with a market share of 33% of football fans. We have around 300 million fans worldwide, including 14 million in Italy and 41 million in Europe. China, Indonesia, and the United States are also very important markets for us: we have fewer fans there than in our…

Domain(s): Clubs
• Category(ies): Agencies, Clubs, Digital, …
• Article # 90192
• Published on 29/03/17 at 15:42

Sportem 2017: "We want to help develop the eSports ecosystem and Sporting CP brand" (G. Fraga)

"We want to help develop eSports ecosystem and Sporting brand. If it works well for us, other clubs will follow. We want to commit, long term, to reach an audience that is interested less and less in sport," said Guilherme Fraga, co-founder and director of the eSports section of Sporting Clube de…

Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 90181
• Published on 29/03/17 at 13:00

Bundesliga: VfL Wolfsburg open an office in Beijing to develop its brand in China

VfL Wolfsburg (Bundesliga) officially opened an office in Beijing (China) in a ceremony that drew about 150 guests "from the worlds of business, politicss and sport", on 22/03/2017. VfL Wolfsburg are the first German club to open an office in the Chinese capital, while Bayern Munich opened - on…

Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication
• Article # 90179
• Published on 29/03/17 at 09:54

Chelsea FC: a contest to win a 24 hour VIP experience at Stamford Bridge for four people

Chelsea FC (Premier League) have organized a contest which will allow one fan to win a 24 hour VIP experience for four people at Stamford Bridge, the club announced on 21/03/2017. To enter the draw, Chelsea FC fans must complete a questionnaire in which they explain what Stamford Bridge means to…

Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 90004
• Published on 28/03/17 at 18:42