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©  DC
Management: "A distinction must be made between self-esteem and self-confidence" (A. Wenger)

"A distinction must be made between self-esteem and self-confidence. Self-esteem is a fairly abstract image of its own value, it does not change much over the course of life. What served me well was that I didn't have a very high self-esteem, but I had a great deal of self-confidence. I knew I…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Essentials Clubs
• Article # 143944
• Published on 02/04/19 at 12:50
©  Paris SG
Ligue 1 Conforama: "With Paris Saint-Germain, Qatar is a leading sports destination" (PSG)

The "sport" version of the "Qatar. Qurated For You" campaign by the Qatar National Tourism Council (QNTC), Qatar's tourism board, has had "more than 1.6 million views on YouTube in a few weeks," said Paris Saint-Germain (Ligue 1 Conforama), on 28/03/2019. The promotional video (see video below)…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 143915
• Published on 02/04/19 at 10:44
©  MUFC
Manchester United FC: club's 2019 summer tour will include 5 matches in 4 countries on 3 continents

Manchester United FC (Premier League) will play five matches, in four countries, on three continents, during their 2019 summer tour, announced the English club on 27/03/2019. The club will begin their summer tour with two matches in the Australian city of Perth, versus local club Perth Glory…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 143769
• Published on 29/03/19 at 18:20
©  Fantastec
Borussia Dortmund: launch of a digital trading card application with Fantastec (technology)

Borussia Dortmund (Bundesliga) has collaborated with Fantastec, a British company specialised in technological innovations dedicated to sport, to launch a new mobile and tablet application allowing fans to own and exchange digital trading cards featuring the club's players, announced the club on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 143692
• Published on 29/03/19 at 17:40
©  RCDE
RCD Espanyol: strategic agreement in China with the San Gao FC football school (4,000 students)

Reial Club Deportiu Espanyol de Barcelona (LaLiga Santander) has signed a strategic agreement with San Gao FC, a football school with more than 4,000 students in Beijing (China), according to the club on 27/03/2019. "This agreement is in response to a strategic move by the club to strengthen…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 143690
• Published on 29/03/19 at 12:50
©  FC Barcelone
FC Barcelona: 1-3 week summer camps at the Ciutat Esportiva Joan Gamper in July 2019

FC Barcelona (LaLiga Santander) has opened registrations for its summer camps for young people aged 8 to 18, which will take place at the Ciutat Esportiva Joan Gamper, the club's training centre, from 07 to 27/07/2019, according to the Catalan club on 25/03/2019. Barça Academy Summer Camp…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 143640
• Published on 29/03/19 at 11:10
©  Manchester City
Manchester City FC: a City Live! event in Seoul (KOR) for the club's match vs Tottenham Hotspur FC

Manchester City FC (Premier League) is holding "City Live!", an official screening event, in the South Korean capital of Seoul, for the club's match versus Tottenham Hotspur FC (Matchday 35 of the 2018-19 Premier League season) on Saturday 20/04/2019 (kick-off at 12:30 GMT, 20:30 Korean Standard…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 143639
• Published on 28/03/19 at 17:00
©  D.R.
Olympique de Marseille: discount travel to the Orange Vélodrome in partnership with the Région Sud

"Olympique de Marseille (Ligue 1 Conforama) and the Région Sud (Southern Region, Provence-Alpes-Côte d'Azur) are working together to transport fans at reduced prices on matchdays," announced the French club on 22/03/2019. "The objective is to encourage the public to become more eco-mobile in the…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Social Responsibility, …
• Article # 143310
• Published on 27/03/19 at 17:40
©  Tottenham Hotspur
Premier League: Tottenham Hotspur FC opens an art gallery within its new stadium

Tottenham Hotspur FC (Premier League) has opened an art gallery within its new premises, the Tottenham Hotspur Stadium (62,062 capacity), on 24/03/2019. It is located on level 1 of the stadium's west stand, which is scheduled to be officially opened during the game versus Crystal Palace FC…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 143506
• Published on 27/03/19 at 16:54
©  D.R.
Bundesliga: FC Bayern Munich enters a partnership with the Singaporean public body SportSG

FC Bayern Munich (Bundesliga) and SportSG, the Singaporean public body responsible for developing sports culture in the country, have entered into a partnership based on the training of young players and coaches, according to the German club on 25/03/2019. As part of the agreement, training…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 143476
• Published on 27/03/19 at 14:30