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©  FC Schalke 04
Bundesliga: FC Schalke 04 inaugurates an office in Shanghai to continue its development in China

FC Schalke 04 (Bundesliga) has officially opened its office in Shanghai (China) on 20/03/2019. The club had announced the opening of the office, its first in China, on 01/12/2018. Chinese entrepreneurs, local politicians and the Chinese media participated in the inauguration ceremony, in the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 143447
• Published on 27/03/19 at 11:45
©  Manchester City
Manchester City FC: a limited-edition shirt celebrating the club's six year partnership with Nike

"Manchester City FC (Premier League) and Nike have today unveiled a new shirt that pays homage to some of City's best-loved kits over the past six years," said the club on 25/03/2019. The American sports equipment manufacturer has been Manchester City's equipment supplier since the 2013-14…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 143337
• Published on 26/03/19 at 17:44
©  AS Roma
AS Roma: "There should not be any doubts about Stadio della Roma" (Mauro Baldissoni)

"The Stadio della Roma project is a huge and complex undertaking, but it has been approved by every administration and nobody found any discrepancies with it. The Conferenza dei Servizi (Services Conference) was completed 15 months ago, so it is hard to imagine that anyone is only now uncovering…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Stadiums
• Article # 143338
• Published on 26/03/19 at 12:50
©  Juventus FC
Allianz Stadium: Juventus - Fiorentina draws 39,027 spectators a record for an Italian women's match

Juventus FC Women - Fiorentina Women's FC (1-0, Matchday 19 of the 2018-19 Serie A femminile, Italian Women's first division), drew 39,027 spectators at the Allianz Stadium (41,570 capacity) on Sunday 24/03/2019 (kick-off at 15:00 CET), which constituted a record attendance for a women's club…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 143342
• Published on 26/03/19 at 11:25
©  D.R.
Olympique Lyonnais: exclusive talks to acquire minority stake in ASVEL basketball (T. Parker)

"Olympique Lyonnais (Ligue 1 Conforama) confirms that exclusive discussions have been held with ASVEL SASP (Jeep Élite, French basketball first division) for a minority stake in the city's basketball club," announced the French club on 22/03/2019. "This exclusivity period will extend until…
Domain(s): Clubs
• Category(ies): Legal, Stadiums
• Article # 143250
• Published on 25/03/19 at 15:19
©  Atlanta United FC
USA: Atlanta United FC's Mercedes-Benz Stadium becomes MLS' first 100% cashless stadium

"To further enhance the fan experience, MBS (Mercedes-Benz Stadium, 75,000 capacity) will become the first MLS stadium to implement a complete stadium-wide cashless transaction model. All transactions will require the use of a credit or debit card or mobile payment. No cash will be accepted at any…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 143214
• Published on 25/03/19 at 13:09
©  RCDE
LaLiga Santander: RCD Espanyol exceed 2 million followers on social media

At the end of February 2019, Reial Club Deportiu Espanyol de Barcelona (LaLiga Santander) reached a combined total of 2 million followers on its social media accounts, according to the club on 20/03/2019. "RCD Espanyol's social networks continue, at the end of February, following the same…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 143176
• Published on 25/03/19 at 10:10
©  ASM
AS Monaco FC: 18 new premium boxes will "pay tribute to the club's history" (J. Ferré Nadal)

AS Monaco FC (Ligue 1 Conforama) has launched the marketing of its 18 new "Loges de Légendes" ("box of legends") VIP spaces at the Stade Louis II (16,500 capacity) which will be available from 2019-20, according to the club on 20/03/2019. "We have developed the concept of these Loges de Légendes…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Essentials Clubs
• Article # 143156
• Published on 22/03/19 at 17:00
©  D.R.
RC Strasbourg: a "Racing van" meets fans ahead of the Coupe de la Ligue BKT final on 30/03/2019

"For one week, RC Strasbourg Alsace (Ligue 1 Conforama) will visit various Alsatian clubs to offer fans the opportunity to register their messages of encouragement for the final of the Coupe de la Ligue BKT (versus EA Guingamp) on a huge tarpaulin that will finish its journey on Saturday…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 143020
• Published on 22/03/19 at 10:32
©  SL Benfica
Liga NOS: SL Benfica sells Benfica TV and the company that operates the Estádio de la Luz for €99.3m

The General Assembly of Sport Lisboa e Benfica (Liga NOS) has unanimously approved the sale of the entire share capital of Benfica Estádio - Construção e Gestão de Estádios SA, the company in charge of operating the Estádio da Luz (64,165 capacity), and Benfica TV SA, in charge of the Lisbon (POR…
Domain(s): Clubs
• Category(ies): Stadiums, Agencies, Finance, …
• Article # 142969
• Published on 21/03/19 at 13:19