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©  BVB
Bundesliga: Borussia Dortmund organise "09 Days Around The World" a virtual tour from 10/07/2021

Borussia Dortmund (Bundesliga) have organised a virtual tour entitled "09 Days Around The World" which will stop in nine countries (United States, Brazil, Poland, India, Japan, South Korea, Vietnam, Singapore and China, see programme below) on three continents from 10 to 18/07/2021, announced the…
Domain(s): Clubs
• Category(ies): Activation, Digital, Marketing - Communication, …
• Article # 221797
• Published on 25/06/21 at 09:40
©  RCD Espanyol
LaLiga Santander: RCD Espanyol opens a second academy in China, in Guangzhou

"The RCDE Academy Guangzhou will begin operating on 01/07/2021 and will thus be the club's second academy in China," announced RCD Espanyol (promoted to LaLiga Santander for 2021-22) on 23/06/2021. The other football school opened by the Barcelona club in the country (in July 2019) can be found in…
Domain(s): Clubs
• Category(ies): Game - pitch, Marketing - Communication, Stadiums
• Article # 221748
• Published on 24/06/21 at 16:25
©  MLS/Twitter
USA: MLS announces launch of a new professional football league dedicated to young players in 2022

Major League Soccer (MLS) is set to create a new professional football league in the United States in 2022, which will be dedicated to young players, positioned below the USL Championship (second division) and will "complete the player pathway, while also bringing the excitement and passion of…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Stadiums
• Article # 221707
• Published on 24/06/21 at 15:00
©  Girondins de Bordeaux
FC Girondins de Bordeaux: Gérard Lopez reaches takeover agreement with King Street & Fortress

"Following lengthy discussions over the last few days, an agreement has finally been reached between King Street (American investment firm, owner of the club), Fortress (American investment firm, main financial backer of the club) and Gérard Lopez (candidate for the takeover) validating the…
Domain(s): Clubs
• Category(ies): Authorities, Finance, Legal, …
• Article # 221524
• Published on 23/06/21 at 14:20
©  Sevilla FC
LaLiga Santander: Jorge Paradela (ex-Heineken) appointed general business manager at Sevilla FC

Jorge Paradela has been appointed as general business manager at Sevilla FC (LaLiga Santander), announced the Spanish club on 21/06/2021. "Jorge Paradela, born in Seville (ESP) in 1967, will join Sevilla FC in July as general business manager, including the area of marketing. He has a…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication, Merchandising - Licensing, …
• Article # 221573
• Published on 23/06/21 at 12:20
©  FCB
FC Barcelona: members approve refinancing of part of the club's debt (€525m)

The general assembly of delegate members of FC Barcelona (LaLiga Santander) has approved the proposal to refinance the clubs debt "for an amount of €525m," announced the Catalan club on 20/06/2021. The proposal received 89% of the votes cast (588 votes). "The club plans to sign this operation…
Domain(s): Clubs
• Category(ies): Finance, Legal, Investment - Shareholding, …
• Article # 221534
• Published on 23/06/21 at 11:00
©  Juventus FC
Juventus FC: club to auction their first NFT, a 3D representation of the 2021-22 home shirt

Juventus FC (Serie A TIM) is joining the world of NFTs and a high definition 3D representation of the team's brand new 2021-22 home shirt will be the first digital item to be auctioned by the club on 27/06, announced the Bianconeri on 19/06/2021. "NFTs are unique digital assets, whose…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 221482
• Published on 22/06/21 at 16:50
©  OGC Nice
Exclusive OGC Nice: "A season ticket campaign linked to the economic situation" (V. Rossetti)

"It was important for the club not to launch a season ticket campaign (in 2021-22) that wasn't linked to the economic situation. We want to remain active in the social field, just like our endowment fund is on a daily basis," said Virginie Rossetti, director of brand and communication at OGC Nice…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 221436
• Published on 22/06/21 at 14:20
©  FC Bayern
FC Bayern Munich: second edition of the Audi Summer Tour (virtual summer tour) from 23 to 31/07/2021

FC Bayern Munich (Bundesliga) is organising the second edition of the Audi Summer Tour, a virtual summer tour in collaboration with its partner Audi (car manufacturer, GER) from 23 to 31/07/2021, announced the German club on 21/06/2021. Due to Covid-19, Bayern had already organised a virtual…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 221420
• Published on 22/06/21 at 12:20
©  AS Roma
AS Roma: four new official Chinese social network accounts (including Douyin and Toutiao)

"AS Roma (Serie A TIM) are pleased to be able to announce an expansion of our social media offering to fans across China. With 25 official accounts across various social media platforms and languages, the club has now added another four to the collection - with the launch of official profiles on…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 221404
• Published on 22/06/21 at 11:40