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©  Juventus FC
Juventus FC: partnership with a university laboratory to reduce the club's carbon footprint

Juventus FC (Serie A TIM) has entered into a partnership with the Scuola Superiore Sant'Anna (Sant'Anna School of Advanced Studies, public research university) in Pisa (ITA) with the aim of reducing its carbon footprint, announced the club on 16/09/2021. Juventus had previously joined the…
Domain(s): Clubs
• Category(ies): Authorities, Social Responsibility
• Article # 228581
• Published on 17/09/21 at 10:20
©  OL
2021-22 Europa League: head-to-head Rangers FC - Olympique Lyonnais (Group A) on 16/09/2021

With 8.5 million fans on social media (Facebook, Instagram, TikTok and Twitter, as of 16/09/2021), Olympique Lyonnais (Ligue 1 Uber Eats) have four times as many as Rangers FC (cinch Premiership), who count just over 2 million, as the two clubs prepare to face each other on Matchday 1 of Group A…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 228551
• Published on 16/09/21 at 17:50
©  D.R.
Social media: Messi's arrival at PSG had more impact than Ronaldo to Manchester United (KPMG)

Since the transfer of Lionel Messi (10/08/2021), Paris Saint-Germain (Ligue 1 Uber Eats) have gained 23 million additional cumulative followers on the main social networks (Facebook, Instagram, YouTube, Twitter, TikTok and Weibo), versus 9 million for Manchester United FC (Premier League) since…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Transfer Market, Digital, …
• Article # 228416
• Published on 16/09/21 at 14:40
©  Julien Guichard
AS Saint-Étienne: Philippe Lyonnet, head of communications and media, leaves the club

"Philippe Lyonnet is stepping down as head of communications and media at AS Saint-Étienne (Ligue 1 Uber Eats)," announced the club on 15/09/2021. "The club salutes the important work he has accomplished in the development of numerous projects as well as in the structuring of the communication…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Social Networks
• Article # 228438
• Published on 16/09/21 at 11:40
©  SL Benfica
SL Benfica: a turnover of €94m (-32.8%) and a net loss of €17.4m in 2020-21

SL Benfica (Liga Portugal Bwin) posted a turnover of €94m (excluding player transfers) in the 2020-21 financial year (from 01/07/2020 to 30/06/2021), down 32.8% compared to the 2019-20 financial year (€140m), according to the Lisbon (POR) club on 08/09/2021. This decline in revenue was due both…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication, …
• Article # 228415
• Published on 16/09/21 at 10:20
©  Liverpool FC
Champions League: head-to-head Liverpool FC - AC Milan (Group B), Wednesday 15/09/2021

With a brand value of €973m, Liverpool FC (Premier League) are ranked sixth in the "Football 50 2021" ranking published in May 2021 by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, versus 29th place for AC Milan (Serie A TIM), as the two clubs…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 228378
• Published on 15/09/21 at 17:20
©  FC Barcelona
FC Barcelona: partnership with iQiyi Sports for a digital membership programme for Chinese fans

FC Barcelona (LaLiga Santander) has joined forces with the Chinese media platform iQiyi Sports to create the "iBarça" digital membership programme, which "will give fans access to all LaLiga games in the 2021-22 season, exclusive content with Mandarin subtitles, and a welcome gift of FC Barcelona…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Media
• Article # 228377
• Published on 15/09/21 at 16:40
©  AC Milan
AC Milan: Foundation to donate €50,000 to a social project selected by supporters

AC Milan (Serie A TIM), in partnership with its equipment supplier Puma, has launched "From Milan To The World", a competition allowing fans to vote for a social project promoting "sport as a tool for change, education and inclusion", which its Foundation will support with a donation of €50,000…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 228314
• Published on 15/09/21 at 12:30
©  FCB
Twitter: Top 100 European football clubs with the most followers (September 2021)

With nearly 70 million followers, FC Barcelona (LaLiga Santander) is the most popular European club on Twitter, according to data collected by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network as of 01/09/2021. To establish this Top 100, News…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Networks, Essentials Clubs
• Article # 228244
• Published on 15/09/21 at 09:40
©  FCB
Champions League: head-to-head FC Barcelona - FC Bayern Munich, Tuesday 14/09/2021

With a brand value of €1.266bn, FC Barcelona (LaLiga Santander) are ranked second in the "Football 50 2021" ranking published in May 2021 by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, while FC Bayern Munich (Bundesliga), valued at €1.068bn…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 228268
• Published on 14/09/21 at 18:05