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©  ACF Fiorentina
Serie A TIM: ACF Fiorentina launches an NFT collection to celebrate its 95th anniversary

ACF Fiorentina (Serie A TIM) has joined forces with the platform Genuino (blockchain, ITA) to launch "VIOLA 9.5", a project that will offer fans "the possibility of collecting and exchanging NFTs that can be matched to physical objects, thus proposing a revolutionary model of fan engagement,…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225227
• Published on 02/08/21 at 14:40
©  LOSC Lille
Ligue 1 Uber Eats: LOSC Lille launches its first NFTs to celebrate the club's title winning season

LOSC Lille (Ligue 1 Uber Eats) has teamed up with Rarecubes studio (blockchain, SUI) and is launching a collection of non-fungible tokens (NFT) to celebrate its 2020-21 French league title, announced the club on 30/07/2021. "LOSC has created four unique pieces for the occasion: champions…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225192
• Published on 02/08/21 at 12:30
©  FC Barcelone
FC Barcelona: launch of a campaign to promote tourism in Catalonia during preseason matches

FC Barcelona (LaLiga Santander) has joined forces with the Government of Catalonia, through the Catalan Tourism Agency (ACT) and the Catalan Ministry of Commerce and Labor, to "promote Catalonia as a tourism destination through its men's and women’s teams during their preseason matches," announced…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 225139
• Published on 30/07/21 at 17:50
©  Deloitte
Deloitte: 2021 edition of the "Annual Review of Football Finance"

"The combined European football market contracted by 13% in 2019-20 as overall revenues fell by €3.7bn (£3.4bn) to €25.2bn (£22.1bn), the first reduction in revenues since the global financial crisis in 2008-09," states the 2021 edition of the "Annual Review of Football Finance" published by…
Domain(s): Clubs
• Category(ies): Sponsors - Partners, Finance, Media, …
• Article # 225082
• Published on 30/07/21 at 14:00
©  Riot Games
esports: Alban Dechelotte appointed general manager of G2 Esports, after three years at Riot Games

Alban Dechelotte has been appointed general manager of G2 Esports, whose team on the League of Legends video game plays in the LEC, announced the esports organisation based in Berlin (GER) on 29/07/2021. "I am thrilled to join the G2 family to support the expansion of the organisation in new…
Domain(s): Clubs
• Category(ies): Sponsors - Partners, esport - gaming
• Article # 225065
• Published on 30/07/21 at 12:30
©  OGC Nice
Ligue 1 Uber Eats: OGC Nice joins forces with the StadiumGO application (carpooling platform)

OGC Nice (Ligue 1 Uber Eats) has partnered with StadiumGO, "a carpooling platform dedicated to sporting events that connects fans wishing to travel to the stadium," announced the French club on 28/07/2021. "StadiumGO allows you to offer rides to and from the Allianz Riviera (Nice, FRA) and also…
Domain(s): Clubs
• Category(ies): Digital, Social Responsibility
• Article # 225042
• Published on 30/07/21 at 11:00
©  Leicester City FC
Leicester City: public consultation set for expansion of the King Power Stadium to 40,000 capacity

Leicester City FC (Premier League) will unveil its plan for the expansion of King Power Stadium (32,262 capacity) to a capacity of 40,000 and the building of a 220-room hotel and a multi-purpose event and entertainment arena in the area surrounding the stadium in August 2021, announced the club on…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 225008
• Published on 29/07/21 at 17:25
©  AC Milan
AC Milan: launch of "Tales of AC Milan", a self-produced podcast dedicated to the club's history

AC Milan (Serie A TIM) has launched "Tales of AC Milan", its official podcast, with the first twenty episodes available on the main audio streaming platforms (Apple Podcast, Spotify, Amazon Music and Speaker) as well as via the club's official app, announced the Italian club on 28/07/2021. The…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 225006
• Published on 29/07/21 at 15:40
©  The FA
England: new guidance for heading to be introduced for English football from the 2021-22 season

New heading guidelines, the result of research by a subgroup of the Professional Football Negotiating and Consultative Committee (PFNCC) are to be introduced for English football "across every level of the professional and amateur game from the start of the 2021-22 season," announced The FA…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Legal, …
• Article # 224977
• Published on 29/07/21 at 14:50
©  Daimler AG
F1: Lewis Hamilton and the Mercedes team launch CSR initiative dedicated to diversity and inclusion

The Mercedes-AMG Petronas F1 Team and its driver Lewis Hamilton (GBR) have launched Ignite, "a joint charitable initiative to support greater diversity and inclusion in motorsport," announced the German group Daimler AG, the team's shareholder, on 27/07/2021. "The focus of effort for the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 224878
• Published on 28/07/21 at 17:40