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©  Brand Finance
Brand Finance: Real Madrid, FC Barcelona and Arsenal FC, the clubs with the most valuable brands in 2026

With a brand value of €2.398bn (+25% compared to 2025), Real Madrid CF (LALIGA EA Sports) retains first place in the ranking compiled by American brand valuation and strategy consultancy Brand Finance in its annual "Football 50 2026" report, published on 20 August 2026. The Madrid-based club…
Domain(s): Clubs
• Category(ies): Clubs, International development, Finance, …
• Article # 450931
• Published on 20/08/26 at 17:10
©  LALIGA
2026-27 LALIGA EA Sports: Matchday 1 attendance (39,290 spectators on average per game)

Matchday 1 of the 2026-27 LALIGA EA Sports season drew an average of 39,290 spectators per game, from Friday 14 to Thursday 27 August 2026. The average stadium fill rate was 87.6 %. Four matches from Matchday 1 had been postponed: • Valencia CF - Real Betis Balompié, Real Madrid CF - Real…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 450900
• Published on 20/08/26 at 13:00
©  OM
Ligue 1: Sublime Côte d’Ivoire (tourism) sleeve sponsor of Olympique de Marseille for 2026-2029

Sublime Côte d’Ivoire, the national tourism development programme led by Côte d’Ivoire’s Ministry of Tourism and Leisure, has extended as premium partner (2nd level) of Olympique de Marseille (Ligue 1 McDonald's) for a further three seasons, covering the 2026-2029 cycle, the club announced on 19…
Domain(s): Clubs
• Category(ies): Clubs, Sponsors - Partners, Game - pitch, …
• Article # 450874
• Published on 20/08/26 at 10:00
©  FC Inter Milan
2026-27 Serie A Enilive: all you need to know about the 20 clubs in the Italian top flight

FC Inter Milan, the 2025-26 Italian champions, will begin their title defence on Saturday 22 August 2026, when the 2026-27 Serie A Enilive season kicks off. SSC Napoli, runners-up in 2025-26, AS Roma (3rd) and Como 1907 (4th) will join Inter in the league phase of the 2026-27 Champions League…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 450197
• Published on 20/08/26 at 09:00
©  PSG
PSG: "We Ride Paris" connected cycling challenge launched with cycling team Groupama-FDJ United

Paris Saint-Germain (Ligue 1 McDonald's) has launched "We Ride Paris", a connected cycling challenge that will run from 18 August to 13 September 2026, the Parisian club announced on 18 August 2026. The initiative is developed in collaboration with Groupama-FDJ United Cycling Team (UCI WorldTour)…
Domain(s): Clubs
• Category(ies): Clubs, Activation, Digital, …
• Article # 450835
• Published on 19/08/26 at 14:00
©  Como 1907
Como 1907: Alex Rasmussen (ex-AC Milan and Scuderia Ferrari) appointed chief revenue officer

Alex Rasmussen has been appointed chief revenue officer (CRO) of Como 1907 (Serie A Enilive), the Italian club announced on 18 August 2026. "At Como 1907, Alex will lead the club’s commercial strategy, focusing on long-term partnerships and new opportunities for international growth," Como…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Governance, …
• Article # 450828
• Published on 19/08/26 at 12:00
©  D.R.
Esports Nations Cup 2026: inaugural edition in Riyadh postponed until 2027 due to regional uncertainty

The inaugural Esports Nations Cup (ENC), originally scheduled to take place in Riyadh, Saudi Arabia, from 2 to 29 November 2026, has been postponed until November 2027 because of "uncertainty created by the wider regional situation" linked to the war in the Middle East, the Esports Foundation, the…
Domain(s): Clubs
• Category(ies): International authorities, Event organisers, Geopolitics, …
• Article # 450760
• Published on 18/08/26 at 16:00
©  D.R.
Chelsea FC: Alex Smith (ex-TEAM Marketing) appointed director of partnerships

Alex Smith has joined Chelsea FC (Premier League) as director of partnerships, he announced on LinkedIn on 18 August 2026. He succeeds Daniel McEwan, who held the position from January 2025 to March 2026 before joining Cadillac Formula 1 Team as vice president, partnerships management…
Domain(s): Clubs
• Category(ies): Agencies, Clubs, Sponsors - Partners, …
• Article # 450770
• Published on 18/08/26 at 15:00
©  Arsenal FC
2026-27 Premier League: all you need to know about the 20 clubs in the English top flight

Arsenal FC, 2025-26 Premier League champions, will defend their title from Friday 21 August 2026, when the 2026-27 season kicks off. Manchester City FC, who finished second behind the Gunners in 2025-26, Manchester United FC (3rd), Aston Villa FC (4th, also winners of the 2025-26 Europa League…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 450178
• Published on 18/08/26 at 09:00
©  QPR
Liverpool FC: 1892 Holdings, a consortium led by Amit Bhatia (ex-QPR), becomes minority shareholder

Fenway Sports Group (FSG), the American owner of Liverpool FC (Premier League), "has entered into a definitive agreement for the sale of a minority equity stake in the club to 1892 Holdings, a consortium led and managed by Amit Bhatia that brings together investors including Bhatia himself, funds…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Investment funds, …
• Article # 450615
• Published on 17/08/26 at 10:00