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©  ASNL

Ligue 1: two AS Nancy-Lorraine fans watch game against Marseille in a Ford pickup on the sidelines

AS Nancy-Lorraine (Ligue 1) and the Ford dealership Saint-Christophe Lorraine have offered the opportunity for two Nancy fans to watch the home game against Olympique de Marseille (Matchday 34 of Ligue 1, the weekend of 22/04/2017) in a Ford Ranger pickup truck positioned on the sidelines of the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 90298
• Published on
©  Juventus

Sportem 2017: "We want to target the 'entertainment enthusiasts': Millennials" (S. Vigato, Juventus)

"Juventus is the top club in Italy, with a market share of 33% of football fans. We have around 300 million fans worldwide, including 14 million in Italy and 41 million in Europe. China, Indonesia, and the United States are also very important markets for us: we have fewer fans there than in our…
Domain(s): Clubs
• Category(ies): Agencies, Clubs, Digital, …
• Article # 90192
• Published on
©  NTF

Sportem 2017: "We want to help develop the eSports ecosystem and Sporting CP brand" (G. Fraga)

"We want to help develop eSports ecosystem and Sporting brand. If it works well for us, other clubs will follow. We want to commit, long term, to reach an audience that is interested less and less in sport," said Guilherme Fraga, co-founder and director of the eSports section of Sporting Clube de…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Media Audiences, Marketing - Communication, Rights Acquisitions, …
• Article # 90181
• Published on
©  VfL Wolfsbourg

Bundesliga: VfL Wolfsburg open an office in Beijing to develop its brand in China

VfL Wolfsburg (Bundesliga) officially opened an office in Beijing (China) in a ceremony that drew about 150 guests "from the worlds of business, politicss and sport", on 22/03/2017. VfL Wolfsburg are the first German club to open an office in the Chinese capital, while Bayern Munich opened - on…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication
• Article # 90179
• Published on
©  Chelsea FC

Chelsea FC: a contest to win a 24 hour VIP experience at Stamford Bridge for four people

Chelsea FC (Premier League) have organized a contest which will allow one fan to win a 24 hour VIP experience for four people at Stamford Bridge, the club announced on 21/03/2017. To enter the draw, Chelsea FC fans must complete a questionnaire in which they explain what Stamford Bridge means to…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 90004
• Published on
©  Everton FC

Premier League: agreement for purchase of land and the financing of the new stadium of Everton FC

Everton FC (Premier League) and the City of Liverpool have signed an agreement for an "innovative funding model that will support the ambition of the club to build a new stadium" on the waterfront, north of the city, at Bramley Moore Dock, said the club on 23/03/2017. Everton also reached an…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Authorities, …
• Article # 90096
• Published on
©  D.R.

Serie A TIM: Inter launch an academy in Cordoba (Argentina), its seventh abroad

FC Internazionle Milano (Serie A TIM) have launched an academy for youth from 8 to 16 years old in Cordoba (Argentina), in partnership with Deportivo Atalaya, a local amateur club whose facilities will be used by residents of the Inter Academy, announced the Milanese club on 22/03/2017. The…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 90076
• Published on
©  FCB

FC Barcelona: presentation of Barça Innovation Hub, centre for knowledge and innovation in sport

FC Barcelona (LaLiga Santander) presented the "Barça Innovation Hub", its new centre for knowledge and innovation in sport, attended by representatives of the institutional, scientific, academic, business, and media sectors, in the Auditori 1899 near the Camp Nou on 22/03/2017. The ceremony, led…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Merchandising - Licensing, …
• Article # 89947
• Published on
©  Bayern

FC Bayern Munich: official opening of the club's office in Shanghai (China) on 22/03/2017

FC Bayern Munich (Bundesliga) officially opened its office in Shanghai (China), during a ceremony which brought together 120 guests "from the worlds of politics, industry, and the media", and the presence of Karl-Heinz Rummenigge, chairman of the club's board of directors, on 22/03/2017. The China…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 89842
• Published on