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©  BVB
2017-18 Bundesliga: 3.75 million Sky Deutschland subscribers watched 8 of the 9 games of Matchday 8

Eight of the nine games of Matchday 8 of the 2017-18 Bundesliga season, played from 13 to 15/10/2017, drew a total of 3.75 million subscribers on average on the German Sky Bundesliga pay-TV channels, according to data from the German audience measurement institutes AGF and GfK.Borussia Dortmund …
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 104136
• Published on 19/10/17 at 12:30
©  LFP
Ligue 1: Canal+ draws 1.4 million viewers for RC Strasbourg - Marseille (audience share: 5.8%)

RC Strasbourg Alsace - Olympique de Marseille FC (3-3), the closing game of Matchday 9 of the 2017-18 Ligue 1 Conforama season, drew 1.4 million subscribers on average on the pay-TV channel Canal+ on Sunday 15/10/2017 (kick-off at 21:00 CET).This figure represented an audience share of 5.8%…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs
• Article # 104127
• Published on 19/10/17 at 11:25
©  premierleague.com
Premier League: 944,000 subscribers for Liverpool-Manchester United on Sky Sports Main Event

Liverpool FC - Manchester United FC (0-0), Matchday 8 of the 2017-18 Premier League season, drew an average of 944,000 subscribers on the pay-TV channel Sky Sports Main Event (audience share: 11.9%), and 419,000 subscribers on Sky Sport Premier League (audience share: 5.3%), on Saturday 14/10/2017…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 104232
• Published on 19/10/17 at 10:54
©  FCB
Barça Innovation Hub: Sports Technology Symposium, in Barcelona (ESP), on 09 and 10/11/2017

The third edition of the Sports Technology Symposium will be held in Barcelona (ESP) on Thursday 09 and Friday 10/11/2017. It is organised by Barça Innovation Hub, a platform for research, development, training and innovation for FC Barcelona (LaLiga Santander), and launched by the Catalan club on…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 104132
• Published on 18/10/17 at 16:52
©  adidas
Piper Jaffray: American teenagers prefer adidas, Puma, Amazon, Snapchat, and the iPhone

Nike remains the preferred clothing brand of American teenagers, with 23% of intention to buy, a rate however down 6 points over one year, reveals the biannual study "Taking Stock with Teens" from the American investment bank and asset management company Piper Jaffray, and published on 11/10/2017…
Domain(s): Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 104315
• Published on 18/10/17 at 16:28
©  UEFA
France: TV audiences of the Champions League on Canal+

The UEFA Champions League Group B match Anderlecht (Jupiler Pro League) - Paris Saint-Germain (Ligue 1 Conforama) will be broadcast live by Canal+ on Wednesday 18/10/2017 (kick-off 20:45 CET). The Canal+ group broadcasts, in France, one first-choice fixture (excluding the final) every week of the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 104271
• Published on 18/10/17 at 15:29
©  Twitter
Twitter: new "Happening now" feature deployed in the USA for sports events

The social network Twitter has launched a new feature called "Happening now" in the United States, to allow quicker access to what is happening at a precise moment in time. The feature was first deployed with notifications in connection with sporting events, on 10/10/2017. Situated above the…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 104222
• Published on 17/10/17 at 17:44
©  PwC
PwC Sports Study 2017: "Sports: the most disrupted of all industries?"

PwC (PricewaterhouseCoopers LLP) has published the 2017 edition of its annual sports survey "Sports: the most disrupted of all industries?", on 27/09/2017. "This survey was conducted between the months of May and June 2017 through an online questionnaire that was sent to a wide variety of sports…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies
• Article # 103675
• Published on 17/10/17 at 13:34
©  NTF
Interviews from News Tank Football (Hisense, Bayern Munich, LaLiga, virtual reality)

Please find below a selection of some News Tank Football interviews, including extended conversations with:• Damien Neymarc, head of marketing at Hisense France• Andreas Jung and Stefan Mennerich, board member and head of media, respectively, at FC Bayern Munich• Alex Aranzabal, the former…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 95271
• Published on 16/10/17 at 18:19
©  NBA
NBA: Rakuten distributor of "NBA League Pass" in Japan and marketing partner from 2017-18

Rakuten, a Japanese group specialising in internet services, e-commerce, finance, and digital content, has acquired the exclusive distribution, in Japan, of the broadcasting rights for all live NBA games, on 09/10/2017. Rakuten has also become a "global marketing partner" of the North American…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 103856
• Published on 16/10/17 at 17:19