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©  D.R.
"At DAZN we tried secondary sports and tertiary sports but none of that stuff works" (J. Skipper)

"At DAZN we tried secondary sports and tertiary sports, thinking 'they can't work on pay-TV, but there are 17 million hardcore badminton fans. We just gotta get 9% to sign up and you've got 300,000 people.' None of that stuff works. What works is top of the pyramid rights that people have to see,…
Domain(s): Media
• Category(ies): Marketing - Communication, Digital, Media, …
• Article # 228404
• Published on 16/09/21 at 09:40
©  Monaco Mediax
Sportel Monaco 2021: "This year's market is expected to be more European" (Laurent Puons)

"This year's market is expected to be more European. Nevertheless, a quarter of the participants are from outside the European Union. We even have American companies and more than a third of the registrants are buyers. A wide variety of business sectors will be represented (TV channels, rights…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Essentials Media
• Article # 228306
• Published on 15/09/21 at 14:00
©  UEFA
2021-22 Champions League: Italy, the only country in the Top 5 with 1 free-to-air game per matchday

The group stage of the 2021-22 Champions League, which begins on Tuesday 14/09/2021, will be accessible only on pay-TV channels or platforms in the countries of the European Top 5 (Germany, Spain, France, Italy, United Kingdom), with the exception of one game per matchday in Italy (Tuesday's top…
Domain(s): Media
• Category(ies): Authorities, Finance, Media, …
• Article # 228247
• Published on 14/09/21 at 16:30
US Open: up to 9.2 million people on Channel 4 (UK) watched Emma Raducanu's victory in the final

Up to 9.2 million viewers (peak audience at the moment of the winning match point) followed the victory of British tennis player Emma Raducanu (18) versus Leylah Fernandez (19) of Canada in the final of the 2021 US Open, on British public TV channel Channel 4, on Saturday 11/09/2021 (match started…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 228143
• Published on 13/09/21 at 17:40
©  OTP
esports/European Masters final: 377,531 cumulative viewers, an audience record in France

The final of the European Masters Spring Split 2021 between the French team Karmine Corp and the British team BT Excel (3-1) posted a cumulative peak audience of 377,531 viewers, a record in France, on the Twitch channels OTP and European Masters, which broadcast the event on 02/05/2021 from 18:00…
Domain(s): Media
• Category(ies): Media Audiences, Digital, esport - gaming
• Article # 228122
• Published on 13/09/21 at 15:30
©  Hervé Mathoux
Ligue 1: "The League decided there will no longer be free access to footage" (H. Mathoux, Canal+)

"It is not Canal+'s choice (not to broadcast highlights of Ligue 1 matches on its free-to-air programme 'Canal Football Club'). In 2008, Canal+ made the Canal Football Club free-to-air, even though there was no obligation to do so, because there was a debate on the fact that football would be…
Domain(s): Media
• Category(ies): Authorities, Marketing - Communication, Media
• Article # 228110
• Published on 13/09/21 at 14:40
©  CIO
China: China Media Group (CCTV) extends Olympic Games TV rights (2026-2032)

China Media Group (CMG), China's leading state-owned media group (founded on 21/03/2018) and parent company of China's state-owned broadcasting group CCTV, has extended its broadcasting rights in China and Macau for the Summer and Winter Olympic Games for the 2026-2032 cycle, on 09/09/2021. The…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 227998
• Published on 10/09/21 at 17:20
©  beIN Sports USA
USA: Ligue 1 broadcaster beIN Sports to be distributed on YouTube TV (paid subscription)

"beIN Sports and beIN Sports Xtra have officially launched on YouTube TV (in the USA) as part of the optional Sports Plus add-on package which includes more than 20 networks for $10.99/month (€9.27/month)," announced the pay-TV group beIN Sports USA on 08/09/2021. "This latest launch serves as…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 227969
• Published on 10/09/21 at 15:40
©  Gol
Spain: Up to 9 2021-22 LaLiga Santander matches broadcast on Twitch via agreement with Mediapro

The streaming platform Twitch (a subsidiary of Amazon) will broadcast up to nine LaLiga Santander matches in Spain in 2021-22, thanks to an agreement with the Spanish League and the Spanish audiovisual group Mediapro, announced Gol (Mediapro Group's free DTT channel) on 09/09/2021. The first…
Domain(s): Media
• Category(ies): Marketing - Communication, Digital, Media, …
• Article # 227897
• Published on 09/09/21 at 17:50
©  DFB
Qatar 2022 qualifiers: 7.34 million viewers for Iceland - Germany on RTL

Iceland - Germany (0-4), the German national team's sixth qualifying match for the 2022 World Cup, drew an average of 7.34 million viewers on the free and private TV channel RTL, on Wednesday 08/09/2021 (kick off at 20:45 CET), according to data from the audience measurement institute AGF. This…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 227878
• Published on 09/09/21 at 16:00