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©  Liverpool FC
Premier League: Currency broker InstaForex partners with Liverpool FC through 2015-16

The Russian currency broker InstaForex has partnered with Liverpool FC (Premier League) through 2015-16, the club announced on 31/07/2014. The company will have marketing rights from the club in the Asian markets and Commonwealth countries. The online broker will use the images of Liverpool and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23262
• Published on 31/07/14 at 17:44
Puma: Turnover down 6.5% to €1.378bn in first half of 2014

German sports supplier Puma announced a 6.5% decrease in its turnover to €1.378bn in the first half of 2014, on 29/07/2014. Puma's turnover in the first half of 2013 was €1.474bn."Given PUMA’s results in the first half of the year, we continue to expect flat full year currency adjusted net sales…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 23190
• Published on 31/07/14 at 15:29
©  Werder
Bundesliga: Barbecue manufacturer Landmann partners with Werder Bremen for 2014-15

Landmann, a German manufacturer of barbecues, has partnered with Werder Bremen (Bundesliga) for 2014-15, the club announced on 28/07/2014. The company from Lower Saxony, near Bremen, will be on the LED advertising in the Weser-Stadion (capacity 42,500). The partnership will be officially…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23227
• Published on 31/07/14 at 14:46
©  D.R.
Portugal: Emirates partners with Benfica through 2015-16

The airline Emirates became an official partner of Benfica (Lisbon, Portugal, Liga Sagres, the Portuguese first division) on 28/07/2014; the partnership will last through 2015-16.The airline, located in Dubaï (UAE), will be displayed on pitch-side advertising in the Estádio da Luz (capacity…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23224
• Published on 31/07/14 at 11:15
©  VfB Stuttgart
Bundesliga: Würth (construction products) and Fanuc (robotics) partner with VfB Stuttgart

Würth, a German company specialised in the distribution of construction products, and Fanuc, a Japanese manufacturer of industrial robots, extended their sponsorship contracts with VfB Stuttgart (Bundesliga) through 2015-16, the club announced on 29/07/2014.The two companies moved up in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23211
• Published on 30/07/14 at 18:59
©  CSL
China: DHL, German logistics company, partners with Super League through 2017

DHL, a German logistics company, has partnered with CSL (Chinese Super League, the first Chinese division) through 2017, the Chinese league announced on 28/07/2014.DHL will be displayed on the pitch-side advertising during league games, and will use the league's image in China. The partnership is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 23192
• Published on 30/07/14 at 14:31
©  LOSC
Ligue 1: Human resources company DLSI partners with LOSC Lille for 2014-15

The human resources company DLSI has partnered with LOSC Lille (Ligue 1) for 2014-15, the club said on 28/07/2014. The logo of the company, which is based in Forbach (Moselle, France), will appear on the right breast pocket of the club's shirt.The spot was occupied by the casino group Partouche in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23174
• Published on 30/07/14 at 13:35
©  Werder Bremen
Bundesliga: German oil company Hoyer partners with Werder Bremen through 2016-17

Hoyer, a German oil company, has partnered with Werder Bremen (Bundesliga) through 2016-17, the club announced on 26/07/2014.The sponsorship deal was negotiated in collaboration with Infront Sports & Media, the agency that handles marketing for Werder Bremen.Hoyer will be featured on LED…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23156
• Published on 29/07/14 at 14:56
©  GSport
Serie A: GSport to handle marketing for Cagliari Calcio through 2016-17

The Italian agency GSport will be the exclusive agency to handle marketing for Cagliari Calcio (Serie A) through 2016-17, the club announced on 25/07/2014. Gsport will be responsible for the marketing of hospitality services for Sant' Elia Stadium (capacity 23,000) and as well as the club's…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 23117
• Published on 28/07/14 at 15:30
©  PSG
Paris Saint-Germain: Emirates, Hublot and Huawei engage in sponsorship activities for Asian tour

For their first tour in Asia (in Hong Kong and then in Beijing) Paris Saint-Germain (Ligue 1) are engaging in marketing activities with their sponsors Emirates, Hublot, Nike and Huawei, from 25/07 to 02/08/2014.The Paris SG delegation is using an Emirates-provided airplane decked out in the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 23092
• Published on 28/07/14 at 15:06