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©  AC Cesena
Serie A: Lotto Sport Italia to equip AC Cesena through 2016-17

Lotto Sport Italia will be the kit supplier for AC Cesena (Serie A) through 2016-17, the club announced on 17/07/2014. Promoted in 2014-15, Cesena are the second team in Serie A under contract with this brand, after Genoa. Lotto Sport is replacing the Italian brand Errea, the club's kit supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22903
• Published on 23/07/14 at 13:07
©  D.R.
Havas Sports & Entertainment: Olivier Denis-Massé resigns as deputy CEO

Olivier Denis-Massé has resigned from his position as deputy CEO of Havas Sports & Entertainment, the agency told News Tank on 15/07/2014. He had held this position since February 2008.Olivier Denis-Massé, 52, is joining the French golf federation, where he was appointed deputy director for…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 22862
• Published on 22/07/14 at 17:59
©  AS Roma
Serie A: Manpower Group to be AS Roma's human resources partner through 2015-15

Manpower Group will be the human resources partner of AS Roma (Serie A) through 2015-16, the club announced on 19/07/2014. Manpower will be an "exclusive partner" -- the third level in the club's partnership structure. The American company will handle human resources for the team, which is managed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22864
• Published on 22/07/14 at 12:59
©  Nike
Nike unveils Ordem, official ball of Premier League, Liga BBVA and Serie A

The American sports equipment company Nike has unveiled its new balls, named Ordem (first word of the Brazilian motto "Ordem e Progresso", "Order and Progress"), which will be used during the 2014-15 season in Premier League (ENG), Liga BBVA (ESP) and in Serie A (ITA), on 17/07/2014."This is the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 22801
• Published on 21/07/14 at 18:59
©  Hellas Verona
Serie A asks FIGC for permission to have fourth shirt sponsor, under number

"We have unanimously adopted a resolution asking the federation to modify Article 72 of the NOIF [the internal rules for the organisation of the federation], corresponding to shirt sponsors, by introducing a new 200 centimetre-square sponsorship space on the back of the shirt, beneath the number"…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 22809
• Published on 21/07/14 at 17:15
©  Manchester United
Premier League: Japanese food brand Nissin partners with Manchester United

The Japanese food brand Nissin, which specialises in pre-prepared dishes, has partnered with Manchester United (Premier League), the club announced on 16/07/2014. The contract covers at least the seasons 2014-15, 2015-16 and 2016-17. Nissin will use the image of the Red Devils for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22836
• Published on 21/07/14 at 15:20
Bundesliga: Chinese electronics company Hisense to sponsor Schalke 04 through 2016-17

The Chinese electronics company Hisense will sponsor Schalke 04 (Bundesliga) through 2016-17, the club said on 17/07/2014. The deal has a clause for extending the partnership through 2018-19. The Chinese manufacturer of TV sets and domestic appliances will be on the LED advertising boards in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22807
• Published on 21/07/14 at 14:02
©  SSC Naples
Serie A: Pasta brand Garofalo to be shirt sponsor of SSC Napoli through 2015-16

The pasta brand Garofalo will be shirt sponsor of SSC Napoli (Serie A) through 2015-16, the club announced on 15/07/2014. The Naples-based company will feature on the stomachs of the players' shirts, beneath the water brand Lete, which has been a partner of the club since 2005. Garofalo will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22808
• Published on 21/07/14 at 12:47
©  Hull City
Premier League: 12Bet to be shirt sponsor of Hull City through 2015-16

12Bet, a Chinese betting operator, will be the shirt sponsor of Hull City (Premier League), the club announced on 17/07/2014. The amount of this sponsorship was announced as the largest in the "club's [...] 110-year history", and thus would surpass the €1.2m paid by its 2013-14 shirt sponsor, Cash…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 22731
• Published on 18/07/14 at 18:37
Premier League: online betting website ComeOn! becomes Liverpool's regional partner through 2015-16

ComeOn!, a Swedish online betting website, has become a regional partner of Liverpool (Premier League), the club announced on 17/07/2014. The partnership will end after 2015-16.The company will be the club's exclusive partner for Scandinavian betting. ComeOn! will use the Reds' image and will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 22728
• Published on 18/07/14 at 17:30