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©  Hublot
Brazil 2014: Hublot gets 21 minutes of screen time on 4th official's board, worth €82.3m

Hublot, the Swiss watchmaker and official timekeeper of the 2014 World Cup, got a total of 21 minutes of screen time for its brand by sponsoring the fourth official's board, the company told News Tank on 11/07/2014. Hublot's screen time during the 62 fixtures (before the final and the third-place…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 22514
• Published on 15/07/14 at 17:42
©  ADIDAS
Brazil 2014: Adidas announces more than 2m German team shirts sold before final

More than 2m shirts for the German national team were sold before the final according to Herbet Hainer, CEO of Adidas, on 11/07/2014. The team won its fourth World Cup (1-0 aet against Argentina) on 13/07/2014. The shirts were out of stock in most of German stores; approximately 500,000 shirts…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 22553
• Published on 15/07/14 at 17:05
©  Femexfut
Adidas extends partnership with Mexican federation through 2022

Adidas (GER) has extended its kit supplier partnership with the Mexican federation through 2022, the federation announced on 11/07/2014. Adidas has sponsored Femexfut since 2007. The brand equipped nine nations during the 2014 World Cup, including Germany, the world champions, and Argentina, the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 22539
• Published on 15/07/14 at 13:59
©  Arsenal
Premier League: Arsenal unveil 2014-2015 kits with night-time projection onto Thames

Arsenal FC (Premier League) unveiled their new Puma-supplied shirts for the 2014-15 season, using a 20-metre video projection at night onto the Thames, in London (ENG) on 10/07/2014. In the presentation, Arsène Wenger, the club’s manager, narrated the inspirations behind the “Future, Forever…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 22516
• Published on 15/07/14 at 12:33
©  D.R.
Premier League: Manchester United formalise record-breaking €942m contract with Adidas for 2016-2026

Adidas will replace Nike as the official kit supplier of Manchester United (Premier League) beginning in 2015-16, the club announced on 14/07/2014. The contract will pay out a record £750m (€942m) to the club over 10 years (2016-2026). Nike had confirmed on 08/07/2014 that it would no longer be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 22523
• Published on 15/07/14 at 11:24
©  LOSC
Ligue 1: Camping specialist Vacansoleil to sponsor LOSC through 2015-16

The vacations and camping specialist Vacansoleil has become an official partner of Lille (Ligue 1) and will appear on the back of their shirt through 2015-16, the club announced on 10/07/2014. Vacansoleil will also get stadium advertising, the right to use the image of the club and its players…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22430
• Published on 11/07/14 at 17:48
©  WBA
Premier League: Computer company Intuit shirt sponsor of West Bromwich Albion for 2014-15

Intuit, an American company that makes accounting software, will be the shirt sponsor of West Bromwich Albion (Premier League) for the 2014-15 season, the club announced on 09/07/2014.Intuit QuickBooks will replace Zoopla, a real estate ad service, which was on West Bromwich Albion's shirt in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22358
• Published on 11/07/14 at 16:02
©  FC Porto
Portugal: New Balance to launch shoes in FC Porto's colours

New Balance, an American sports brand, will launch shoes in the colours of FC Porto (Liga Sagrès), the club announced on 07/07/2014.The shoes, as well as other classic New Balance products, will be available at the club's official sales points. New Balance is the parent company of Warrior Sport…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 22355
• Published on 11/07/14 at 13:59
©  BVB
Bundesliga: Kitzbühel tourism office extends partnership with Borussia Dortmund through 2017-18

The Kitzbühel (Tyrol, Austria) tourism office has extended its partnership with Borussia Dortmund (Bundesliga) through 2017-18, the club announced on 07/07/2014. Borussia Dortmund, which have been organising their pre-season training camp in Kitzbühel since summer 2012, will continue to do so…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22392
• Published on 11/07/14 at 13:29
©  D.R.
Bundesliga: Hardware chain Bauhaus extends with Schalke 04 for 2014-15

The hardware chain Bauhaus has extended its partnership with Schalke 04 (Bundesliga) through 2014-15, the club announced on 09/07/2014. The Switzerland-based company has sponsored the club since 2013-14.The deal is estimated at €700,000 for 2014-15. The brand will appear on the advertising boards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22397
• Published on 11/07/14 at 13:17