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©  Manchester United
Premier League: Manchester United unveil shirt with Chevrolet logo for 2014-15

Manchester United (Premier League) unveiled their 2014-15 shirts -- featuring the logo of American automaker Chevrolet -- on 07/07/2014. The shirt sponsorship deal with Chevrolet is the largest in the world at €51m annually beginning in 2014-15. The amount will increase by 2.1% each year to reach…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 22123
• Published on 07/07/14 at 18:45
©  DC
Ligue 1: BewellConnect (electronic health devices) new official sponsor of AS Saint-Etienne

BewellConnect, a subsidiary of Visiomed Group, which specialises in electronic health devices, will be the new official sponsor of ASSE (Association Sportive de Saint-Étienne) for three seasons, from 2014-15 through 2016-17, the two partners, along with the sports marketing agency Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 21868
• Published on 07/07/14 at 16:25
©  Real Sociedad
Liga: Adidas to replace Nike as Real Sociedad kit supplier in 2014-15

The German sports company Adidas will replace Nike as the kit supplier to Real Sociedad (Liga BBVA) in 2014-15, the Spanish club announced on 04/07/2014. Nike had been sponsoring the San Sebastian club since the 2011-12 season. Real Sociedad will be the fourth Liga BBVA club equipped by Adidas, in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 22093
• Published on 07/07/14 at 15:33
©  D.R.
Naming of Stade Vélodrome: Orange in advanced discussions with operating company Arema

Orange, the British telecommunications company, is in advanced discussions for the naming rights of the Stade Vélodrome with Arema, a subsidiary of Bouygues that is tasked with the renovation and operation of the Marseille stadium (for 35 years). News Tank confirmed this with Bruno Botella, Arema…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 21905
• Published on 07/07/14 at 14:59
©  CNN
IMG & WME: Greg D'Alba (USA) named president of global sales and marketing across both agencies

Greg D'Alba (USA) was named president of global sales and marketing of IMG (a marketing and media rights agency) and WME (William Morris Endeavour Entertainment, a talent and literary agency), IMG told News Tank on 04/07/2014. D'Alba previously worked as president of digital ad sales and marketing…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 22004
• Published on 04/07/14 at 16:15
©  D.R.
Bundesliga: Kyocera extends its partnership with Borussia Mönchengladbach through 2014-15

Kyocera, a Japanese manufacturer of printers, has extended its partnership with Borussia Mönchengladbach (Bundesliga) through 2014-15, the club announced on 01/07/2014.Kyocera has sponsored the club since 2005, and was its main shirt sponsor through the end of the 2008-09 season. The current…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22011
• Published on 04/07/14 at 15:56
©  Groupama
Hungary: French insurer Groupama acquires naming rights to Ferencvaros stadium

The French insurance company Groupama bought the naming rights to Budapest's Floriant-Albert stadium (capacity 23,800), home to Ferencvaros Torna Club (OTP Bank Liga, the Hungarian first division), on 02/07/2014. The seven-year (2014 - 2021) sponsorship deal was struck by Lagardère Unlimited…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 21975
• Published on 04/07/14 at 15:30
©  Lloyd
Bundesliga: Lloyd Shoes extends partnerships with Leverkusen and Werder Bremen, adds Hertha Berlin

The German shoe manufacturer Lloyd Shoes has extended its partnership with Bayer Leverkusen (4th in Bundesliga 2013-14) and Werder Bremen (12th in Bundesliga 2013-14) for two years (until 2015-16). It also announced a new two-year partnership with Hertha Berlin (11th in Bundesliga 2013-14) on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 21941
• Published on 03/07/14 at 18:59
©  Manchester City
Premier League: Vietnamese bank SHB new Manchester City sponsor through 2015-16

The Vietnamese bank SHB (Saigon Hanoi Commercial Joint Stock Bank) has signed a partnership deal with Manchester City (Premier League champions in 2013-2014) for Vietnam, Laos and Cambodia for two seasons, the team announced on 01/07/2014. The contract goes through the end of the 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 21846
• Published on 02/07/14 at 18:17
©  D.R.
Stade Bordeaux Atlantique: Bose to officially supply sound system for three years

Bose, an American company specialised in audio equipment, became the official supplier of the sound system for the Stade Bordeaux Atlantique (capacity 42,000) on 30/06/2014. This is the first partnership for this stadium, which is being built for Euro 2016 (hosted by France, 10/06 to 10/07/2016)…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums
• Article # 21820
• Published on 02/07/14 at 16:40