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©  Nike
Liga BBVA: Nike extends with Atlético Madrid through 2025-26

The American company Nike has extended its kit supplier contract with Atlético Madrid (Liga BBVA) through 2025-26, the club announced on 25/07/2014. The partnership had been set to end in 2016.The partnership is estimated at €5m for 2013-14. Figures for the new contract were not released.Nike has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 23097
• Published on 28/07/14 at 12:53
©  Ottmar Winter
Bundesliga: German airline company Germania extends sponsorship of Hertha Berlin through 2014-15

The Germany airline Germania has extended its partnership with Herta Berlin (Bundesliga) through 2014-15, the club announced, on 23/07/2014.The partnership is estimated at €150,000 for this season. Germania, a company headquartered in Berlin, has been the club's official transporter since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23037
• Published on 28/07/14 at 10:25
Sportradar: Lukas Seiler appointed managing director of Swiss sports data company

Lukas Seiler (GER) was appointed managing director of the Swiss sports data company Sportradar on 14/07/2014. He will take over the position in August 2014.Lukas Seiler, 40, has been the director of business development and operations of the Sportsman Media Group since 2006."Lukas Seiler will…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Betting
• Article # 23040
• Published on 25/07/14 at 18:59
©  Valence CF
Liga BBVA: CaixaBank, official bank of Valencia CF through 2016-17

The Catalan bank CaixaBank has become an official partner of Valencia CF (Liga BBVA) through 2016-17, the club announced, on 25/07/2014. The bank will replace Bankia, which was the club's partner in 2013-14.CaixaBank will be displayed on the Mestalla stadium's (capacity 50,000) advertising boards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23078
• Published on 25/07/14 at 18:26
©  HSV
Bundesliga: Adidas extends contract with Hamburger SV through 2023-24

The German sports company Adidas has extended its contract with Hamburger SV (Bundesliga) through 2023-24. The partnership is to be made official at the Telekom Cup on 26/07/2014 in Hamburg. The partnership is estimated at €4m to €5m per year. Adidas has sponsored the club since 2007-08. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 23053
• Published on 25/07/14 at 14:32
Brazil 2014: McDonald's gains 360,000 Facebook fans with "Fry Futbol" marketing campaign

McDonald's modified its communications in real time to create a reactive Facebook marketing campaign during the 2014 World Cup (Brazil, from 12/06/2014 to 13/07/2014). This enabled the fast food company to gain 360,000 fans on the social network, hitting 31.66m Facebook followers as of 15/07/2014…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 22967
• Published on 24/07/14 at 19:25
©  Citroën Golden Barre
Ligue 1: Paris Saint-Germain launch their first mobile app game with Citroën

Paris Saint-Germain (Ligue 1) and French automaker Citroën launched a mobile app entitled "Citroën Golden Barre" (Citroën Golden Crossbar) on 18/07/2014. This, Paris SG's first game app, gives players an opportunity to qualify for the Citroën Golden Barre challenge, a contest to be organised…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 22921
• Published on 24/07/14 at 12:01
©  Benfica
Portugal: Oil company Repsol extends partnership with Benfica

Repsol, a Spanish oil company, has renewed its partnership with Benfica (Liga Sagres, POR), the club announced, on 21/07/2014. The deal will cover at least the 2014-15, 2015-16 and 2016-17 seasons.Repsol has been a club sponsor since 1985. Since 2005, the company has offered fuel reductions worth…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22958
• Published on 23/07/14 at 19:25
IMG Media: Adam Kelly appointed head of sales for Europe, Middle-East and Africa

Adam Kelly (UK) was promoted to head of sales on 14/07/2014 for the EMEA regions (Europe, Middle-East and Africa) at IMG media, the department that manages media rights at IMG Worldwide. He had been senior vice-president, head of global business development, for IMG Media since 20/08/2012. Kelly…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 22916
• Published on 23/07/14 at 16:58
©  Adidas
Brazil 2014: Adidas beats out other brands on social networks with 5.8m new followers

With 5.8m new followers, the German sports company Adidas advanced the most of any brand on social networks during the 2014 World Cup in Brazil (12/06 to 07/13/2014). The official Twitter account of Brazuca, Adidas' ball for the 2014 World Cup, gained more than 2.98m followers (up 603%) and Adidas…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 22919
• Published on 23/07/14 at 15:08