Formula 1: 54 sponsorship deals signed by the 10 teams and Formula One Management for 2025

Formula 1: sponsorship agreements made official by FOM and the 10 teams before the start of the 2025 season

Alpine secures the most sponsorship deals during the off-season

With 12 partnerships announced, BWT Alpine F1 Team Sector: Motor sports team (Formula 1, Formula E, touring cars) Founded: 1977 CEO: Philippe Krief Director of Partnerships: Antoine Magnan Drivers (2025): Pierre Gasly (FRA) and Jack Doohan… has been the most active in sponsorship agreements, ahead of world champions McLaren Racing Activity: Formula 1 teamFounded: 1963Parent company: McLaren Technology Group (Bahrain Mumtalakat Holding Company: 50%; TAG Group Limited: 25%)CEO: Zak BrownChief Operating Officer: Andreas… (7 agreements).

The French team, which will cease to be an engine supplier in F1 after the 2025 season, has secured major agreements, notably with the Italian oil group Eni, as part of a strategic plan with Renault Group Sector: automobile manufacturer Founded: 1898 Brands: Renault, Alpine (including the Alpine F1 Team), Dacia, Lada, Mobilize, Renault-Nissan-Mitsubishi (alliance) Presence (2022): 39… , and with MSC Cruises Sector: cruise company Founded: 1987, in Italy President and founder: Gianluigi Aponte CEO: Gianni Onorato Parent company: Mediterranean Shipping Company (MSC, shipowner and container… , a travel company which is already a partner of the FOM. Additionally, Alpine has switched kit suppliers, moving from Kappa Sector: equipment manufacturer Brands: Kappa, K-way Founded: 1916, sports equipment manufacturer since 1967 Owner: BasicNet CEO: Marco Boglione Workforce: roughly 500 employees (Basic… to Castore Sector: sports equipment manufacturer Founded: 2015 Headquarters: United Kingdom Founders: Phil Beahon & Tom Beahon Turnover (2023-24): £190.3m (€222.8m) Shareholder and Ambassador: Andy… .

adidas enters Formula 1 for the first time

In 2025, Adidas makes its debut in motorsports, becoming the official supplier to Mercedes-AMG Petronas F1 Team Sector: Formula 1 team Founded: 2010 (Mercedes started racing in 1934) Shareholders (2020): • Daimler AG: 33%• Toto Wolff: 33%• Ineos: 33% Non-executive chairman: Markus Schäfer Team principal… , replacing Puma Sector: Sports equipment supplier Founded: 1948 Main shareholders: Artemis (28.4%), Kering (15.9%) Main Brands: Puma, Cobra Golf, Dobotex, Brandon CEO & chairman of the management board: Arne… .

The German team appears to have scaled back its partnership with Ineos Sector: chemical and petrochemical products Founded: 1998 Founder, Chairman and CEO: Jim Ratcliffe Workforce (2023): 8,700 employees Locations: 194 sites in 29 countries Turnover (2023)… (chemicals), a 33% shareholder in the team, with reduced brand visibility compared to previous seasons. Mercedes announced only one other new deal, with Mous (luggage), as an official supplier.

The departure of Lewis Hamilton
Contract with Mercedes-AMG Petronas Motorsport: £40m per season (€44.7m on 19/07/2018) until 2024 then Scuderia Ferrari from 2025 Digital community (as of 02/02/2024): • Facebook: 6.1 million… (GBR) to Scuderia Ferrari Sector: Formula 1 racing teamFounded: 1947Shareholding: Ferrari N.V., subsidiary of FIATCEO of Ferrari N.V.: John ElkannHoldings:• Manufacturers: 16• Drivers: 15Drivers (2024): Charles Leclerc… HP led to the loss of several sponsors, including Tommy Hilfiger (fashion).

White (HP) and blue (IMG) on Ferrari’s 2025 livery

The 2025 Ferrari livery is the first to feature title sponsor HP, following a partnership that began during the 2024 season (deal announced on 24/04/2024). The American IT group is introducing touches of white on the “Reds” single-seaters, while IMG (consultancy) is now displayed on the rear wing, one side of which is blue.

Another major change: UniCredit becomes the Scuderia's banking partner, replacing Banco Santander, which followed Carlos Sainz Jr. in his transfer to Atlassian Activity: Formula 1 teamFounded: 1977Titles:• Constructors' Championships: 9• Drivers' Championships: 7Drivers (2025): Carlos Sainz Jr. (ESP) & Alex Albon (THA)Founders: Frank Williams & Patrick… Williams Racing.

Only one change in team title sponsorship for 2025

The arrival of Atlassian (software packages) as title sponsor of the British team (for an estimated annual sum of between €25 and €30m) marks the only change in team naming rights for 2025. Williams Racing had not had a title sponsor since ending its partnership with ROKiT (telecoms) in 2020.

Saudi arabia's fund PIF Sector: Public Wealth Fund of the Kingdom of Saudi ArabiaFounded: 1971Headquarters: Riyadh (KSA)Fund under management dedicated to sport: SRJ Sports Investments, created in 2023Subsidiary brands… strengthens its commitment to Aston Martin

The Aston Martin Aramco F1 Team Sector: Formula 1 team Founded: • Sahara Force India: 24/10/2007 (acquisition of the Spyker F1 team for €88m) • Racing Point Force India: 23/08/2018 (acquisition of Force India Formula One Team… has strengthened its partnership with PIF, Saudi Arabia's sovereign wealth fund. Saudi Aramco, the national oil and gas company also owned by the PIF, has been the title sponsor of the team owned by billionaire Lawrence Stroll since 2022.

From 2025, Maaden, a mining and metallurgy company owned by the PIF, will become the team's sole "main partner", a newly-created category of sponsor just below Aramco in the hierarchy of partners.

As a result, the top-tier sponsors of Aston Martin F1 Team are now all backed by Saudi Arabia’s sovereign wealth fund.

As part of this deal with Maaden, the traditionally green Aston Martin livery will feature white accents for the first time, notably around the air intake above the driver’s head.

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