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©  Adidas/Iris Culture
Sponsoring: Adidas launches its new advertising campaign featuring Lionel Messi

German sports brand Adidas celebrates the launch of its 'f50 adizero Messi' football boot by broadcasting an advertising spot named 'the new speed of light,' on the 01/08/2013. This video clip features FC Barcelona's Argentine striker Lionel Messi, with a LED outfit to "capture his movements, his…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 8467
• Published on 01/08/13 at 19:25
©  liverpoolfc.com
Premier League: EA Sports partners with Liverpool FC until July 2016

EA Sports, the subsidiary of the American video games publisher Electronic Arts, has signed a three-year partnership with Liverpool FC (7th of the Premier League in 2012/13), the club announced on the 01/08/2013. Both parties are now linked until July 2016. The deal allows EA Sports to use the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 8469
• Published on 01/08/13 at 19:17
©  D.R.
Media: BT Sport to be launched in the UK on the 01/08/2013 evening with the final of the Audi Cup

The final of the 2013 Audi Cup, which will be played between European champions, Bayern Munich and Manchester City (second in the Premier League in 2012/13), "will be the first live football event to be broadcast on BT Sport," announced Kentaro, the Swiss media and marketing rights agency in…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 8457
• Published on 01/08/13 at 18:52
©  D.R.
Premier League: PepsiCo partners with Manchester United in Asia-Pacific until 2015

U.S. group PepsiCo becomes the official soft drinks partner of Manchester United (Premier League champions in 2012/13) in the Asia-Pacific region on the 31/07/2013.The two-year contract ends in July 2015. PepsiCo will hold the exclusive rights to use the club’s branding on products and sales…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 8450
• Published on 01/08/13 at 14:05
©  herthabsc.de
Bundesliga: Audi extends its partnership with Hertha Berlin for three seasons (€300,000 per year)

German automaker Audi has extended its sponsorship partnership with Hertha Berlin (German second division champions in 2012/13, promoted to the Bundesliga in 2013/14) until the end of the 2015/16 season, on the 29/07/2013.The amount of the agreement is estimated at €300,000 per year. Audi…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 8448
• Published on 01/08/13 at 13:00
PSG: an electronic ticket marketplace to "control the secondary market" (Frédéric Longuépée)

"To maximize attendances at the Parc des Princes (PSG's stadium), and "to control the secondary ticket market" are the two main objectives that Paris Saint-Germain is willing to achieve with the setting up of an online ticket marketplace on the 01/01/2013, Frédéric Longuépée, deputy director…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Stadiums, …
• Article # 8267
• Published on 01/08/13 at 12:30
©  https://www.fff.fr/
UEFA: France takes the lead of the youth teams ranking (Maurice Burlaz Trophy)

"The victory of 'les Bleuets' against Spain at Euro 2013 U19 (2-1 in extra time, on the 29/07/2013) not only gave France access to the final, but it has also allowed France to pass Spain in the UEFA youth teams ranking," announced the FFF (French Football Federation) on the 01/08/2013.Before the…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities
• Article # 8452
• Published on 01/08/13 at 12:25