Archives July, 2014 (page 17/23)

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©  Twitter

Brazil 2014: With 35.6m tweets, Brazil-Germany is most tweeted match in history

Brazil-Germany (1-7 in Belo Horizonte) is the most tweeted football game in the history of the social network Twitter (founded in 2006); there were 35.6m tweets during this, the first semi-final of the 2014 World Cup in Brazil (from 12/06 to 13/07/2014), on 08/07/2014. The record for most tweets…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 22320
• Published on

Brazil 2014: "They will take the trophy and we will be left with our overpriced stadiums" (Romario)

"[Brazilian president] Dilma [Rousseff] will have to present the trophy to another team. They will take the trophy and we will be left with our overpriced stadiums and no concrete legacy. But in terms of less tangible things, we have shown the world that in spite of our difficulties, we are a…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal, Marketing - Communication, …
• Article # 22349
• Published on
©  Wikimedia

Brazil: 32.57m Germans watched their 7-1 win over Brazil on ZDF, breaking ratings record

Brazil-Germany (1-7), the first semi-final of the 2014 World Cup in Brazil (from 12/06 to 13/07/2014), was watched on average by 32.57m viewers [aged three and up] on German public TV channel ZDF, from the 22:00 CET kickoff to 23:55 CET on 08/07/2014. This figure represents an 87.8% audience share…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 22318
• Published on
©  Atalanta

Serie A: Nike to equip Atalanta BC for 2014-15; SuisseGas becomes shirt sponsor

Atalanta BC announced that for 2014-15 their kit supplier will be Nike (USA) and their main shirt will be the energy provider SuisseGas, during the presentation of their 2014-15 shirt, on 09/07/2014. SuisseGas, company based in Lugano (Switzerland), will be the club's shirt sponsor through…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 22286
• Published on
©  D.R.

Brazil 2014: World Cup expected to inject €10bn into Brazilian economy

The 2014 World Cup in Brazil (from 12/06 to 13/07/2014) is expected to inject 30bn reais (€9.95bn) into the Brazilian economy, according to a study conducted by the Economic Research Institute Foundation (FIPE) in Brazil and commissioned by the Brazilian tourism ministry; it was published on…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities
• Article # 22285
• Published on

Brazil 2014: "This defeat will devalue the football of Brazil in the eyes of its citizens" (Zaluar)

"This historic defeat, the result of a psychological collapse of the Brazilian team in the space of 25 minutes, will influence, in the short term, how Brazilians see their football and their championships," said Achilles Zaluar, minister-counsellor at the Brazilian Embassy in France, speaking to…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 22276
• Published on
©  D.R.

Brazil 2014: Match Hospitality director arrested over illegal ticket sales, then released

Ray Whelan, the director of Match Hospitality, a Swiss company that holds and manages the hospitality programme rights for FIFA (Fédération Internationale de Football Association), was arrested in Rio de Janeiro (Brazil) as part of the police's Jules Rimet operation (named for the French man who…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Ticketing, Legal, …
• Article # 22227
• Published on