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©  Achilles Zaluar
Brazil 2014: "Very positive for the morale of Brazilians" (Zaluar, Brazilian Embassy in Paris)

"I think that the outcome was very positive for the morale of Brazilians because they realised that their country was able to organise and host this great event in a hot climate without incident," said Achilles Zaluar, minister-counsellor at the Embassy of Brazil in France, speaking to News Tank…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 23525
• Published on 15/07/14 at 18:03
©  Hublot
Brazil 2014: Hublot gets 21 minutes of screen time on 4th official's board, worth €82.3m

Hublot, the Swiss watchmaker and official timekeeper of the 2014 World Cup, got a total of 21 minutes of screen time for its brand by sponsoring the fourth official's board, the company told News Tank on 11/07/2014. Hublot's screen time during the 62 fixtures (before the final and the third-place…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 22514
• Published on 15/07/14 at 17:42
©  ADIDAS
Brazil 2014: Adidas announces more than 2m German team shirts sold before final

More than 2m shirts for the German national team were sold before the final according to Herbet Hainer, CEO of Adidas, on 11/07/2014. The team won its fourth World Cup (1-0 aet against Argentina) on 13/07/2014. The shirts were out of stock in most of German stores; approximately 500,000 shirts…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 22553
• Published on 15/07/14 at 17:05
©  D.R.
Brazil 2014: 180,000 tourists spent €111m in Natal

180,000 tourists spent 333.74m reais (approximately €111m) during the four matches of the group stage of the 2014 World Cup in Natal from 12 to 25/06/2014, the Brazilian government announced on 13/07/2014. A large proportion of the tourists (49.4%) were aged 35 to 59 and came to Natal with their…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Marketing - Communication
• Article # 22549
• Published on 15/07/14 at 15:15
©  Femexfut
Adidas extends partnership with Mexican federation through 2022

Adidas (GER) has extended its kit supplier partnership with the Mexican federation through 2022, the federation announced on 11/07/2014. Adidas has sponsored Femexfut since 2007. The brand equipped nine nations during the 2014 World Cup, including Germany, the world champions, and Argentina, the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 22539
• Published on 15/07/14 at 13:59
©  FC Barcelone
Liga BBVA: FC Barcelona launch selfie contest in Camp Nou to bring in tourists

FC Barcelona (Liga BBVA) launched a contest on the social photo- and video-sharing site Instagram on 03/07/2014. The club is inviting its fans to upload selfies taken at Camp Nou accompanied by the hashtag #campnouexperience.This initiative is named "Your best moments to share in Barcelona". The…
Domain(s): Clubs
• Category(ies): Digital, Stadiums, Marketing - Communication, …
• Article # 22391
• Published on 15/07/14 at 13:45
©  D.R.
Brazil 2014: Neymar rakes in 15m fans, winning World Cup of Twitter and Facebook

The Twitter and Facebook audiences of Brazilian striker Neymar Jr saw larger increases than those of any other World Cup player during the event; he landed 15m new fans (a 44% increase) from 12/06 to 10/07/2014. The player for FC Barcelona (who is under contract with Nike) has 55.5m fans/followers…
Domain(s): Media
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 22515
• Published on 15/07/14 at 13:05
©  Arsenal
Premier League: Arsenal unveil 2014-2015 kits with night-time projection onto Thames

Arsenal FC (Premier League) unveiled their new Puma-supplied shirts for the 2014-15 season, using a 20-metre video projection at night onto the Thames, in London (ENG) on 10/07/2014. In the presentation, Arsène Wenger, the club’s manager, narrated the inspirations behind the “Future, Forever…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 22516
• Published on 15/07/14 at 12:33
©  D.R.
Premier League: Manchester United formalise record-breaking €942m contract with Adidas for 2016-2026

Adidas will replace Nike as the official kit supplier of Manchester United (Premier League) beginning in 2015-16, the club announced on 14/07/2014. The contract will pay out a record £750m (€942m) to the club over 10 years (2016-2026). Nike had confirmed on 08/07/2014 that it would no longer be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 22523
• Published on 15/07/14 at 11:24
©  FIFA
UEFA: No official decision yet on spray for free kick wall in European Cups

UEFA will announce in the first half of August whether European Cups referees will use a vanishing spray to mark the defensive wall during free kicks, according to information received by News Tank on 09/07/2014. The spray was tested during the U-17 Euro (from 09 to 21/05/2014) in Malta. "UEFA…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Social Responsibility
• Article # 22336
• Published on 15/07/14 at 09:42