Archives July, 2014 (page 13/23)

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©  NTF

Brazil 2014: World Cup gets 672m tweets and 3bn Facebook interactions over course of event

The 2014 World Cup (in Brazil, from 12/06/2014 to 13/07/2014) generated 672m tweets on the micro-blogging platform Twitter and 3bn interactions (posts, comments and likes) from 350m people on the social network Facebook.During the group phase of the 2014 World Cup there were 300m Twitter messages…
Domain(s): Media
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 22587
• Published on
©  Sport Recife

Brazil: Brazilian bank Caixa to sponsor Sport Recife shirt through 2018

Brazilian bank Caixa will be the shirt sponsor of Sport Recife (Brazilian Serie A) through 2018, the club announced on 14/07/2014. The contract is for €2m per year, said Sport Recife. Caixa is the shirt sponsor for 15 professional clubs in Brazil, including Flamengo and Corinthians in Serie A, and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22619
• Published on
©  D.R.

Adidas-Manchester United: Herbert Hainer predicts sales of €1.89bn over 10 years

The partnership between Adidas and Manchester United (Premier League) "marks a milestone for us when it comes to merchandising potential. We expect total sales to reach £1.5bn [€1.89bn] during the duration of our partnership," said Herbert Hainer, CEO of Adidas, on 14/07/2014. Adidas will replace…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 22607
• Published on
©  Twitter

Brazil 2014: Germany-Argentina sets new Facebook record with 280m interactions

The 20th World Cup's Germany-Argentina final (1-0 aet at the Maracanã Stadium in Rio de Janeiro, 13/07/2014) set a new record for a sports game on the social network Facebook with 280m interactions. The game also generated 32.1m messages on the micro-blogging platform Twitter.The posts, comments…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities, …
• Article # 22561
• Published on
©  UEFA

Brazil 2014: "The World Cup in Brazil was and is a gigantic festival" (Joseph Blatter, FIFA)

"Right from the kick-off on 12/06/2014, football took centre stage and has remained there ever since. The World Cup in Brazil was and is a gigantic festival -- a festival of football from Copacabana to Maracanã, from Manaus in the tropical north to Porto Alegre in the deep south, where the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 22519
• Published on
©  D.R.

Premier League: Barclays picks Havas Sports & Entertainment as sponsorship agency

Havas Sports & Entertainment was named the sponsorship agency of the British bank Barclays on 15/07/2014. The agency beat out, among others, Fuse and Octagon in the tender. Havas SE will advise the bank on its sponsorship strategy, evaluate existing partnerships, and implement communication…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 22589
• Published on
©  CBF

2014 World Cup: Second-best total attendance in history, with 3,429,873 spectators

3,429,873 spectators watched the 64 fixtures of the 2014 World Cup in Brazil (from 12/06 to 13/07/2014), for an average of 53,592 spectators per game, said FIFA (Fédération Internationale de Football Association) on 13/07/2014.The 12 stadiums of the 2014 World Cup had an average fill rate of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums
• Article # 22554
• Published on