Archives July, 2014 (page 12/23)

Filter by domain

Filter by year

Filter by month

Brazil 2014: 886,000 tourists injected €1.46bn into Rio de Janeiro's economy

886,000 tourists -- 471,000 foreigners and 415,000 Brazilians -- visited Rio de Janeiro during the 2014 World Cup, the Brazilian government said on 15/07/2014. Rio hosted seven of the 64 games of the tournament (four group stage fixtures, one round of 16, one quarter-final and the final).The…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Stadiums, Marketing - Communication
• Article # 22678
• Published on
©  Wigan Athletic

England: Intersport to be shirt sponsor of Wigan Athletic for 2014-15

Intersport, a sporting goods distributor, will be the shirt sponsor of Wigan Athletic (Championship, second English division) in 2014-15, the club announced on 14/07/2014.The Intersport logo will appear on the centre of Latics' shirts during their games. The company, headquartered in Switzerland…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22644
• Published on

Liga BBVA: Mexican beer brand Tecate to be regional sponsor of FC Barcelona through 2018-19

On 10/07/2014, Mexican beer brand Tecate signed on as a regional sponsor of FC Barcelona (Liga BBVA) through 2018-19. Tecate belongs to the Heineken group. The brand will have the image rights for FC Barcelona for its campaigns in Mexico. The club may have a pre-season tour in this country in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22686
• Published on
©  FIFA

Brazil 2014: Over 1bn fans connect to FIFA's social network Global Stadium

More than 1bn fans connected to Global Stadium, the online and mobile social network dedicated to the 2014 World Cup (Brazil, from 12/06 to 13/07/2014), said FIFA (Fédération Internationale de Football Association) on 14/07/2014. Launched by FIFA on 29/05/2014, Global Stadium invited fans to…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities, …
• Article # 22651
• Published on
©  D.R.

Brazil 2014: 1m foreign tourists and 3m Brazilians travelled during World Cup

1m foreign tourists from 203 countries and 3.056m Brazilians travelled in Brazil during the 2014 World Cup (12/06 to 13/07/2014), the Brazilian government reported on 14/07/2014. On average, foreign tourists stayed 13 days in Brazil, and they stayed in a total of 378 different cities. Brazilian…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Marketing - Communication
• Article # 22621
• Published on
©  SD Eibar

Liga BBVA: Hummel to equip SD Eibar for 2014-15

The Danish company Hummel will be the official kit supplier for SD Eibar (Liga BBVA) for the 2014-15 season, the club announced on 11/07/2014. Hummel will replace the Spanish company Astore, which had been the kit supplier for the Basque club over the past fifteen years. Eibar will be the only…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 22645
• Published on
©  jZamith

Brazil 2014: Tourists spend €108.5m in Manaus; €229.6m collected in taxes

119,925 tourists descended on Manaus (the capital of the state of Amazonas) for the four group stage fixtures of the 2014 World Cup in Brazil (12/06 to 13/07/2014). They spent 325.8m reais (approximately €108.5m) in the local economy, the Brazilian government said on 15/07/2014. 4.37bn reais…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums
• Article # 22653
• Published on
©  Arsenal

Premier League: Arsenal extend partnership with media rights agency MP & Silva through 2019

On 15/07/2014, the media rights agency MP & Silva extended its partnership with Arsenal Broadband Limited until the end of the 2018-19 season. Arsenal Broadband Limited is a subsidiary of Arsenal FC that is in charge of managing the digital activities for the Premier League club.The partnership…
Domain(s): Media
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 22635
• Published on
©  D.R.

NBA hires Pamela El as chief marketing officer; first black person and first woman in role

Pamela El (USA) was appointed chief marketing officer of the NBA (National Basketball Association, USA) on 09/07/2014. She will be the first black person and first woman in this role.The position had been vacant since the departure of Rick Welts in 1999. Jamie Gallo (USA), vice-president of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 22586
• Published on