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©  D.R.
Premier League: BT Sport offers free broadcasts in shopping centre in London

The British pay-TV company BT Sport opened a space for free broadcasts of its programming in a shopping centre on the outskirts of London (United Kingdom) on 15/08/2014. It was thus scheduled for the eve of the launch of the 2014-15 Premier League season, for which BT Sport has a portion of…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 23785
• Published on 19/08/14 at 10:45
©  D.R.
Bundesliga aims for €250m in international TV rights in medium term (€71.6m in 2014-15)

The Bundesliga is aiming for €200-250m in international broadcasting revenues per season, said Christian Seifert, the chief executive of the DFL (German Football League), speaking to the German business newspaper Handelsblatt on 07/08/2014. For 2012-2015, the German league gets €71.6m on average…
Domain(s): Media
• Category(ies): Agencies, Clubs, Finance, …
• Article # 23733
• Published on 19/08/14 at 10:30
©  CBF
Chevrolet replaces Volkswagen as partner of Brazilian federation through 2019

The American automaker Chevrolet has replaced Volkswagen as a partner of the CBF (Brazilian Football Confederation) and the new sponsorship will go through 2019, the CBF announced on 15/08/2014. The Chevrolet logo will be on the training shorts of Brazilian players and on the LED advertising and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23782
• Published on 19/08/14 at 09:43
©  DKB
Handball: 37,000 tickets sold for match in Germany, world record attendance expected

37,000 tickets have been sold for the opening match of the 2014-15 German Handball Championship, in which HSV Hamburg will play Rhein Neckar Löwen on 06/09/2014, announced the HBL (Handball Bundesliga, the German Handball League) on 13/08/2013. This meeting will take place at Commerzbank Arena…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 23738
• Published on 18/08/14 at 19:15
Premier League: Tottenham launch new version of their official YouTube channel

Tottenham Hotspur FC (Premier League) have launched a new version of their official channel on the online platform for video hosting and sharing YouTube, the London club announced on 14/08/2014. The new version offers exclusive videos of daily life of the club and its players in high definition…
Domain(s): Media
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 23772
• Published on 18/08/14 at 18:59
©  NTF
Sunderland AFC (Premier League) and D.C. United (MLS) partner to promote their brands

Sunderland AFC (Premier League) and D.C. United (MLS, Major League Soccer, North American professional football league) signed a sports and commercial sponsorship, the two clubs announced on 08/08/2014.“Through the global reach of the Barclays Premier League, Sunderland AFC will help to promote…
Domain(s): Clubs
• Category(ies): Stadiums, Marketing - Communication, Sponsors - Partners
• Article # 23777
• Published on 18/08/14 at 18:35
©  D.R.
Radio: talkSPORT extends international partnership with Premier League through 2018-19

The radio station talkSPORT UK has extended its three-year international partnership with the English Premier League, announced UTV Media, the broadcaster that owns Talksport, on 14/08/2014. The agreement, first made in April 2012, was set to expire at the end of the 2015-16 season. It will now…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 23771
• Published on 18/08/14 at 18:19
Manchester United: tablets and laptops banned from Old Trafford "for security reasons"

Manchester United (Premier League) banned tablets and laptops from the stands of Old Trafford (capacity 75,731) for "security reasons", said the club on 13/08/2014. Smartphones, cameras and other electronic devices are still authorised in the stadium as long as their dimensions do not exceed 15cm…
Domain(s): Clubs
• Category(ies): Digital, Stadiums, Authorities, …
• Article # 23766
• Published on 18/08/14 at 17:59
©  D.R.
Ligue 1: Fedcom (sale of raw materials) extends as shirt sponsor of AS Monaco in 2014-15

Fedcom, Russian company that sells raw materials (sulphur, fertilisers, cereals), extends its partnership as shirt sponsor of AS Monaco (Ligue 1) for the 2014-15 season, the club announced on 08/08/2014.The company has sponsored the club since 1999. Fedcom will be displayed on LED advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23764
• Published on 18/08/14 at 17:33
©  Everton
Premier League: Coral becomes official betting operator of Everton in Europe through 2015-16

The British betting operator Coral has become the official partner of Everton (Premier League) in Europe through the end of the 2015-16 season, the club announced on 15/08/2014. The betting operator will have stadium LED advertising and image rights of the club and its players for its marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23759
• Published on 18/08/14 at 15:50