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©  Binbit
La Liga: Real Madrid to make a distribution agreement for mobile content with Binbit

Real Madrid (Liga BBVA) will partner with the Mexican company Binbit, specialising in the distribution of content on mobile platforms, according to several American and Spanish media outlets on 10/10/2014. Binbit has distribution agreements with more than 90 mobile operators worldwide. Binbit…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 26551
• Published on 14/10/14 at 14:59
©  BVB
Bundesliga: Capri-Sonne (drinks) becomes a partner of Borussia Dortmund for 2014-15

The juice drink brand Capri-Sonne became a partner of Borussia Dortmund (Bundesliga) for the 2014-15 season, the club announced on 11/10/2014.Capri-Sonne wants to introduce different contests and operations for children in the Rewe Familienblock (a 1500-seat stand reserved for families, named…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26547
• Published on 14/10/14 at 14:29
©  Heineken
Rugby: Heineken the first official partner of the EPRC, the new organiser of European competitions

The Dutch brewer Heineken has become the first official partner of the EPRC (European Professional Rugby Club), the organiser of the European rugby competitions, on 06/10/2014. The agreement, which runs until 2017-18, concerns the two major European rugby competitions: the European Rugby Champions…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 26535
• Published on 14/10/14 at 12:28
2014 summer transfer market: Serie A conducts it 44% of its revenues and 39.3% of its sales in Italy

The largest buyer from Serie A TIM clubs is the Italian first division itself during the 2014 summer transfer market (01/07 to 01/09/2014). The league generated 44% of revenues and 39.3% of its sales within the Serie A, amounting to €127.9m.Unlike the four other major European leagues (Liga BBVA…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Transfer Market
• Article # 26521
• Published on 14/10/14 at 11:30
Bundesliga: Infront extends as marketing agency of Werder Bremen until 2028-29

Infront Sports & Media, the Swiss agency for media and marketing rights, extended its contract as the exclusive marketing agency of Werder Bremen (Bundesliga) until the end of the 2028-29 season, the club announced on 12/10/2014.Infront will market the shirt space of the club and the Weser Stadion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26518
• Published on 14/10/14 at 10:30
©  UEFA
Financial fair play: key stakeholders in European football support UEFA

"UEFA (Union of European Football Associations) received the support of key European football stakeholders in the implementation of the UEFA club licensing and financial fair play regulations," said the European body at the end of a round table discussion held in Nyon (SUI) on 13/10/2014. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 26517
• Published on 14/10/14 at 10:01
©  D.R.
Spain: Sockatyes becomes a partner of the LFP and allows clubs to have sponsors on socks

The British company Sockatyes has partnered with the LFP (Spanish Professional Football League) and will allows club, through its technology using elastic plastic bands, to wear sponsors on the socks of players during matches of the Liga BBVA and the Liga Adelante (Spanish second division)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26505
• Published on 13/10/14 at 19:46
©  FIFA
Canada 2015: Canadian Federation considers action against synthetic surfaces "without merit"

"The CSA (Canadian Soccer Association) is prepared to vigorously defend its position and believes the complaint is entirely without merit," announced the Canadian Federation on 10/10/2014, in response to complaints of gender discrimination filed by a group of players against FIFA (Federation…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Legal, Social Responsibility
• Article # 26502
• Published on 13/10/14 at 19:00
India: Indian Super League is visible in 85% of households with a TV, according to Star India

The debut season of the Hero Indian Super League, the Indian professional football league, is broadcast in India by eight channels of Star India, said that pay-TV group on 25/09/2014. These eight channels are Star Sports 2 (in English), Star Sports 3 (Hindi), Star Sports HD 2 (English), Star Gold…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 26495
• Published on 13/10/14 at 18:30
©  D.R.
Liga BBVA: beer brand Estrella Damm continues with FC Barcelona until 2017-18

The Spanish beer brand Estrella Damm extended its partnership with FC Barcelona (Liga BBVA) until the end of the 2017-18 season, the club announced on 09/10/2014. The brewer remains a premium sponsor of Barça. Estrella Damm retains its visibility on the advertising boards at Camp Nou. The brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 26490
• Published on 13/10/14 at 17:58