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AB InBev renews its partnership with the American and Mexican federations until 2018

The Belgian-Brazilian brewer Anheuser-Busch InBev renewed its partnership the with American and Mexican Federations until the 2018 World Cup in Russia on 14/04/2015. The American brands Budweiser and Bud Light will be highlighted in the context of these partnerships. Each agreement is reported to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39411
• Published on 16/04/15 at 12:59
©  D.R.
O. Lyonnais stadium: "€70m annually (in matchday revenue) within the next five years" (J-M Aulas)

For the new Grand Stade de Lyon, "we are starting with an estimate that could reach €50m in the first year (in matchday revenue), and we hope in this business plan to reach €70m annually within the next five years," said Jean-Michel Aulas, the owner and president of Olympique Lyonnais (Ligue 1)…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication
• Article # 38081
• Published on 16/04/15 at 12:30
©  realmadrid.com
China: Real Madrid-Granada (noon in Spain) attracts best audience in 2014-15 for a European match

The Real Madrid CF - Granada CF match (9-1, Matchday 29 of the 2014-15 Liga BBVA), which was played on Sunday 05/04/2015 at noon CET, achieved the best TV audience in China in for a match of a European championship so far in 2014-15, announced the Chinese audience research institute CSM Media…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Clubs, …
• Article # 39389
• Published on 16/04/15 at 12:03
©  juventus.com
Sky Italia: 1.58 million subscribers for Juventus-Monaco, top mark for the 2014-15 Champions League

The Juventus - AS Monaco (1-0) first leg quarter-final match of the 2014-15 Champions League, broadcast live and exclusive in Italy on Sky Sport 1 HD and Sky Calcio 1 HD, allowed the two pay channels to garner 1,577,271 subscribers on average during the match, Tuesday, 14/04/2015 (kick-off at…
Domain(s): Media
• Category(ies): Agencies, Clubs, Media Audiences
• Article # 39390
• Published on 16/04/15 at 09:51
©  D.R.
Rugby: BT (telecom) becomes shirt sponsor of the Scottish national team until 2018

The British telecom group BT has become the shirt sponsor of the Scottish national rugby team until 2018, replacing the Scottish bank RBS, announced the Scottish Rugby Union on 14/04/2015. BT will also appear on the shirt of the U-16, U-18, U-20 and women's national teams. BT also holds the naming…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39354
• Published on 15/04/15 at 18:45
©  D.R.
Kit suppliers: Nike, adidas, Puma and Under Armour in the running to equip the Chilean national team

Nike, adidas, Puma and Under Armour are competing for the contract to be the kit supplier to the Chilean national team, revealed the newspaper La Nacion on 03/04/2015. The Chilean federation is currently under contract with the German brand Puma. The four manufacturers all responded to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39346
• Published on 15/04/15 at 17:01
©  D.R.
Germany: Linda AG (pharmacies) extends contract with the federation until 2016

Linda AG, a German pharmacy co-operative, has extended its partnership with the DFB until 2016, announced the German Federation on 10/04/2015. The company has supported the DFB since 2010. Linda AG is the official supplier of medical equipment to the German Federation. The co-operative will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39340
• Published on 15/04/15 at 16:30
©  D.R.
Spain: launch of beIN Sports in partnership with Mediapro on 01/08/2015

The pay-TV channel beIN Sports will be launched in Spain on 01/08/2015, in partnership with Mediapro, announced Jaume Roures, the founder and president of the Spanish audiovisual group (which will own "half" of beIN Sports in Spain), at the conference "Foro de la Nueva Comunicación" (New…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Finance, …
• Article # 39323
• Published on 15/04/15 at 15:51
©  D.R.
Qatar: AspireInfront to distribute the media and marketing rights of the Federation from 01/06/2015

The agency AspireInfront has become the exclusive marketing and media partner of the QFA, the Qatar Football Association on 14/05/2014. The partnership, which takes effect on 01/06/2015, concerns the marketing of sponsorship and international audiovisual rights to the home matches (friendly and…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 39304
• Published on 15/04/15 at 14:28
©  Fifpro
France: "Let's find a fair and simple solution" for the Canal+ boycott by PSG and OM (Philippe Piat)

"Let's find a fair and simple solution by determining the locations and times where the cameras will be allowed to film," stated Philippe Piat, the vice-president of the French LFP, to News Tank on the subject of the boycott of Canal+ decided upon by the French clubs Paris Saint-Germain (Ligue 1…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Legal
• Article # 39262
• Published on 15/04/15 at 13:45