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©  D.R.
Russia: the Japanese company Nissan (automobile) becomes partner of Zenit St. Petersburg until 2018

Nissan has become an official partner of FC Zenit St. Petersburg (Russia) until 2018. The Japanese company replaces the German car manufacturer Audi, a partner of Zenit since 2011, announced the Russian club on 07/04/2015. Nissan will supply cars to players and employees of the club and receive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41387
• Published on 11/05/15 at 17:14
©  D.R.
The Brazilian Neymar (Barcelona) becomes an ambassador for PokerStars (online poker)

The Brazilian international Neymar Jr (FC Barcelona) became an ambassador for PokerStars, the online poker platform, on 07/05/2015. Neymar will participate in the first stage of the "European Poker Tour" tournament in Barcelona (ESP), from 19 to 30/08/2015, of which PokerStars is the main partner…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 41381
• Published on 11/05/15 at 16:06
Marketing and media rights: Lagardère Unlimited acquires the German agency UFA Sports

The French marketing and media rights agency Lagardère Unlimited acquired its German counterpart UFA Sports on 07/05/2015. The agency was acquired from the Luxembourg media organisation RTL Group. The amount of the acquisition was not disclosed.Lagardère Unlimited hopes to "reinforce its football…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 41375
• Published on 11/05/15 at 15:27
©  D.R.
UK: BT will launch a free version of BT Sport in 2015-16 for the Champions League

BT will launch a free version of its pay-TV channel BT Sport at the start of the 2015-16 season, announced John Petter, the chief executive of the consumer division of the British telecommunications group to the London Evening Standard on 06/05/2015. From 2015-16 (until the end of the 2017-18…
Domain(s): Media
• Category(ies): Agencies, Finance, Rights Acquisitions, …
• Article # 41335
• Published on 11/05/15 at 14:32
Under Armour: €720m in turnover in Q1 2015, 25% increase on Q1 2014

The American sporting goods company Under Armour reported a turnover of $805m (€720m on 11/05/2015) for the first quarter of 2015, an increase of 25.6% compared to the first quarter of 2014 ($641m/€570m), announced the sporting goods manufacturer on 21/04/2015.Sales in North America accounted for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 41357
• Published on 11/05/15 at 13:23
Puma: €24.8m in net profit and €821.4m turnover in Q1 2015

The sporting goods company Puma recorded a net profit of €24.8m in the first quarter of 2015, down 30.3% from the first quarter of 2014 (€35.6m), announced the company on 06/05/2015. Puma's turnover was €821.4m, an increase of 13.2% compared to the first quarter of 2014 (€725.7m). The operating…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 41301
• Published on 11/05/15 at 10:32
adidas: €237m net profit in the Q1 2015 and €1.14bn in revenue in Europe

The German group adidas reported a net profit of €237m in the first quarter of 2015, up 13% compared to the first quarter of 2014 (€209m), announced the sporting goods manufacturer on 05/05/2015. Sales of the adidas brand increased by 11%, while that of the Reebok brand, which is owned by the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 41283
• Published on 11/05/15 at 09:22
©  Real Madrid CF
Real Madrid, Barcelona, and Manchester United each close to €3bn in total value (Forbes)

Real Madrid CF (Liga BBVA, €2.87bn value), FC Barcelona (Liga BBVA, €2.78bn) and Manchester United FC (Barclays Premier League, €2.72bn) are all approaching the €3bn mark in overall club value, according to annual ranking of the Top 20 most valuable football clubs published by the American…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Merchandising - Licensing, …
• Article # 41245
• Published on 07/05/15 at 19:24
©  LaLiga
TV rights in Spain: "We will not yield to the blackmail of the federation" (Javier Tebas, La Liga)

Javier Tebas, the president of La Liga, asked the Spanish government, on 07/05/2015, "to maintain and not touch even a single comma of the royal decree" which was published on 30/04/2015, which allows the collective sale of broadcasting rights Spanish professional competitions from 2016-17 (La…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Finance, …
• Article # 41291
• Published on 07/05/15 at 18:54
©  D.R.
La Liga: Malaga negotiating with a Chinese company to replace UNESCO on their shirt

Malaga CF (Liga BBVA) is negotiating with a Chinese company to replace UNESCO as their shirt partner, announced Vicente Casado, the general director of the club, to the Andalusian newspaper Sur, on 30/04/2015. The UNESCO logo has been present on the centre of the shirt of the "Boquerones" since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41236
• Published on 07/05/15 at 17:25