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©  D.R.
Bundesliga: Bavarian beer brand Paulaner extends with Bayern Munich until 2020-21

The Munich-based brewer Paulaner has extended its partnership with FC Bayern Munich (Bundesliga) for five seasons (2016-17 to 2020-21), the club announced on 08/07/2015. The agreement is estimated at €3.5m per season. The brand will continue to receive visibility on the LED advertising boards and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46761
• Published on 09/07/15 at 12:45
©  Eleven Sports Network
Eleven Sports Network partners with MP & Silva for launch in Belgium, Poland and Malaysia

The new pay-TV group Eleven Sports Network has entered into a partnership with the media rights agency MP & Silva for its upcoming launch in Belgium, Poland and Malaysia, according to media outlets in the three respective countries on 06 and 07/07/2015. In these three countries, the television…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions
• Article # 46711
• Published on 09/07/15 at 11:39
©  FCB
Liga BBVA: Intel breaks contract with FC Barcelona, Toshiba Medical Systems becomes a partner

The IT group Intel will end its sponsorship deal with FC Barcelona (Liga BBVA) at the end of the 2014-15 season. Intel had signed a five-season agreement (2013-14 to 2017-18) in December 2013 to display its logo inside the Barcelona shirt and to develop the fan experience at the Camp Nou, through…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46710
• Published on 09/07/15 at 10:53
©  D.R.
Premier League: Tottenham Hotspur reveal future stadium project and an agreement with the NFL

Tottenham Hotspur FC (Barclays Premier League) has a new architectural project for its future stadium, whose capacity will be 61,000 seats, as opposed to 56,250 seats as initially planned, the club announced on 08/07/2015. The British architectural firm Populous designed the plans for the new…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 46726
• Published on 09/07/15 at 09:54
©  Brasileirao Chevrolet
Brazil: Mediapro to distribute TV rights outside the Americas of the first division for 2015-2019

The Spanish broadcaster Mediapro has acquired, from its Brazilian counterpart Rede Globo, the international distribution of the audiovisual rights to the Chevrolet Brasileirao Serie A, (Brazilian first division) for the 2015-2019 period, on 02/07/2015. The agreement also includes the audiovisual…
Domain(s): Media
• Category(ies): Agencies, Finance, Rights Acquisitions
• Article # 46713
• Published on 09/07/15 at 09:25
©  D.R.
New shirt sponsors and partners of European clubs for 2015-16

If June and July may be more visible as "transfer season", this time period is also quite clearly "sponsor season" for football clubs.Please find here a selection of new partners for clubs around Europe, with a specific focus on new (or extended) shirt sponsorship agreements.
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 46722
• Published on 08/07/15 at 18:59
©  D.R.
Ligue 2: Chinese group Ledus, new owner of FC Sochaux, will also be its shirt sponsor in 2015-16

The Chinese group Ledus (specialising in LED lighting systems and company-owned Tech Pro Technology Development), the new 100% owner of FC Sochaux-Montbéliard (Ligue 2), will also be the main shirt sponsor for the season 2015- 16, the club announced on 06/07/2015. Ledus became the first Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46668
• Published on 08/07/15 at 17:50
©  AC Milan
Serie A: AC Milan win the tender for Fiera Milano, site of the proposed new stadium of the club

The stadium project of AC Milan (Serie A TIM) unanimously won the tender to the Fiera Milano (Milan Fair) site for the redevelopment of the former exhibition grounds of the City of Milan, announced Barbara Berlusconi, the co-CEO of the club and daughter of Silvio Berlusconi, the owner of AC Milan…
Domain(s): Clubs
• Category(ies): Social Responsibility, Stadiums, Finance, …
• Article # 46700
• Published on 08/07/15 at 17:10
©  D.R.
Brazil: Vasco da Gama launch its own fast food franchise in conjunction with the Sportfood company

Vasco da Gama (Brazilian Serie A) will launch its own fast food franchise, in conjunction with the Sportfood company, announced the club on 01/07/2015. The new franchise will be present at the national level in various shopping centres, city centres and also from food trucks. The network will…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 46669
• Published on 08/07/15 at 15:40
©  2015 Getty Images
Premier League: Chelsea propose £11m a year to play in Wembley for the 2017-18 to 2019-20 seasons

Chelsea FC (Barclays Premier League) have offered a proposal of £11m (€15.5m) per season to the Board of Wembley Stadium (subsidiary of the FA) to play their matches at the enclosure of 90,000 seats, according to the British newspaper The Times on 07/07/2015. The club would play in the stadium for…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 46613
• Published on 08/07/15 at 14:44